Documents published in 2016 : Scipedia

Agenda
-. EPI

El profesional de la información (2016). Vol. 10, (1), 114

Abstract
Jornadas,
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OCLC EMEARC 2016: reflexiones en torno al futuro de las tecnologías y las bibliotecas
R. Eíto-Brun

El profesional de la información (2016). Vol. 10, (1), 113

Abstract
Los
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New proposals for audiovisual distribution in the era of convergence: the documentarybook
A. Baraybar-Fernández, R. Linares-Palomar

El profesional de la información (2016). Vol. 10, (1), 112

Abstract
The advent of the internet has changed the way we distribute media content, autonomously and independently, calling into question the audiovisual model that emerged in the second half of the twentieth century. Understanding this new way of doing things, in a constant state of evolution, gives us the opportunity to investigate the digital environment in order to take advantage of interactive possibilities. This paper presents the results of an investigation into a new format within the documentary genre that combines visual and literary content, which we have labelled documentarybook. This case study focuses on the documentarybook Hacia una primavera rosa (Towards a pink spring), which was freely distributed through the iBooks Author tool. This documentarybook offers an example, outside the standard conventions of the industry, of a differing supply chain, various reading levels and lenghts, and social public participation with optional levels of involvement. The results of this case study have allowed us to compare the degree of integration between old and new practices and propose theoretical and applied conclusions that may be useful for future social audiovisual projects.
Abstract
The advent of the internet has changed the way we distribute media content, autonomously and independently, calling into question the audiovisual model that emerged in the [...]
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Marketing campaigns in the Architectural Library of the University of Seville
E. Ordóñez-Cocovi, C. Pérez-Benito, C. Lobato, L. Millán

El profesional de la información (2016). Vol. 10, (1), 111

Abstract
This article details one university library’s experience in managing the needs of students and professors in Architecture and Building Engineering degrees. The authors describe channels of communication, use policies, marketing efforts, and planning. Marketing campaigns must be adapted to the academic calendar. Ultimately, the marketing efforts have proven transformational in integrating a new culture of management in the library for both users and staff.
Abstract
This article details one university library’s experience in managing the needs of students and professors in Architecture and Building Engineering degrees. The authors describe [...]
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Organisational communication facing the challenge of multiplatform and Web 2.0 strategy: The experience of the political parties in the Basque Country
A. Larrondo-Ureta

El profesional de la información (2016). Vol. 10, (1), 110

Abstract
Aware of the fact that nowadays transmitting information is insufficient for successfully communicating, organizations are increasingly multi-channeled communicators, in addition to receiving what their public communicates, because they are aware that simply transmitting information is no longer sufficient for successful communication. In particular, political organizations and their leaders have shown a strong interest in recent years for exploring technologically advanced communication avenues, in accordance with the ‘permanent campaign’ idea (Blumenthal, 1980; Ornstein; Mann, 2000). This article examines current tendencies that determine the management of political communication, outside of specific voting contexts, through a case study of five parties with parliamentary representation in the Autonomous Community of the Basque Country, Spain. Using qualitative methodology, based on website analysis and in-depth interviews with press departments, this study explains why these organizations situate themselves in a 1.5 evolutionary phase (Kalnes, 2009).
Abstract
Aware of the fact that nowadays transmitting information is insufficient for successfully communicating, organizations are increasingly multi-channeled communicators, in addition [...]
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Methodology for evaluating functions and products for technology watch and competitive intelligence (TW/CI) and their implementation through web
A. Berges-García, J. Meneses-Chaus, J. Martínez-Ortega

El profesional de la información (2016). Vol. 10, (1), 109

Abstract
The increasing presence of technology watch and competitive intelligence can clearly be seen in every organization. However, even though the necessities addressed since 2011 by the normative UNE 166006:2011 (Aenor, 2011) involve formalizing and structuring the processes related to TW/CI and its implementation among organizations, and despite the fact that the so called TW/CI integral support platforms are more and more popular, no methodologies have been defined to evaluate the TW/CI functions and their implementation through those web platforms. This article proposes the evaluation of a system of indicators which any organization can use during the assessment process of the global set of functions within the TW/CI cycle and the objective selection of the most suitable TW/CI support platform, according to particular necessities and circumstances.
Abstract
The increasing presence of technology watch and competitive intelligence can clearly be seen in every organization. However, even though the necessities addressed since 2011 [...]
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Building a knowledge management maturity model for a multinational food company from an emerging economy
J. Arias-Pérez, J. Tavera-Mesías, D. Castaño-Serna

El profesional de la información (2016). Vol. 10, (1), 108

Abstract
The objective of this study was to build and apply a model of knowledge management maturity for a multinational food company from an emerging economy. As for the methodological aspects, a questionnaire was administered to approximately 3,000 employees in fourteen business units of a multinational company. In relation to the results, first, a model with four key areas was structured: strategy, culture, knowledge processes, and technology. Subsequently, it was determined that all key areas were in the managed level. However, further analysis of the variables showed development of the practices associated with the application of knowledge and soft aspects, such as culture and strategy, compared with those that related to knowledge creation and appropriation of information technology.
Abstract
The objective of this study was to build and apply a model of knowledge management maturity for a multinational food company from an emerging economy. As for the methodological [...]
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A proposal for an index to measure the informative quality of the news services of regional television channels in Spain
C. Aguilar-Paredes, P. Gómez-Domínguez, S. Villanueva-Baselga, L. Sánchez-Gómez

El profesional de la información (2016). Vol. 10, (1), 107

Abstract
In Spain the media is organized in three levels: national, autonomic and local. The autonomic or regional television system is in its majority public, and its primary functions are linked to the political dynamics of each particular region. This article sets out a comparative analysis of the television newscasts with the aim of creating an index to determinate their degree of quality. To do so, four Spanish regional channels were analyzed: the Canary Islands’ Radio Televisión Canaria (RTVC), the Balearic Islands’ Televisió de les Illes Balears (IB3), Castile and León’s Castilla y León Televisión (CyLTV) and Navarre’s Navarra Televisión (NaTV). With the data obtained, we developed an indicator for political representation (R) and an indicator for the value of news frames (E). The combination of both indicators allows detecting anomalous behaviors when representing political parties. Our results show that there is a positive over-representation of political parties in those regions where these parties do not hold a parliamentary majority. Nonetheless, in these cases, the index shows a more appropriate value.
Abstract
In Spain the media is organized in three levels: national, autonomic and local. The autonomic or regional television system is in its majority public, and its primary functions [...]
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Theoretical foundation and literature review of the study of concept maps using eye tracking methodology
C. Rovira

El profesional de la información (2016). Vol. 10, (1), 106

Abstract
In
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Theoretical foundation and literature review of the study of concept maps using eye tracking methodology
C. Rovira

El profesional de la información (2016). Vol. 10, (1), 105

Abstract
In this paper, we will be carrying out an in-depth analysis of a series of investigations involving concept maps used in eye tracking methodology. First, the background to this kind of research is analyzed: on the one hand we will focus on generic scientific literature about those concept maps with theoretical foundations in the psychology of learning, and second the literature of eye tracking in teaching and learning will be reviewed. Finally, we will center our attention on the way in which the literature for these two areas overlaps. A total of 15 published works on concept maps using eye tracking were located and subsequently the quality of these papers, their visibility, topics, and results were analyzed. The findings show there are very few published works on this subject, all originated from dispersed sources which proved difficult to locate, despite the fact that eye tracking methodology lends itself perfectly to the study of concept maps. We predict that in coming years there will be many more publications in this field.
Abstract
In this paper, we will be carrying out an in-depth analysis of a series of investigations involving concept maps used in eye tracking methodology. First, the background to [...]
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Development studies research 1975-2014 in academic journal articles: The end of economics?
M. Thelwall, S. Thelwall

El profesional de la información (2016). Vol. 10, (1), 104

Abstract
The field of development studies analyses causes and potential solutions for global poverty and inequality. Since the Second World War there have been major changes in theories about the root causes of global poverty and the strategies necessary to tackle it. This article views the history of development studies from the perspective of the role of economics during 1975-2014. A topic modelling analysis of published journal articles from Scopus suggests that there has been a relative decline in research that focuses on economics, and particularly for research concerned with firms and growth. In parallel, the analysis suggests that there has been a relatively slow increase in interest in the environment, a lack of scholarly interest in BRICS and dependency theory, and a relatively homogeneous treatment of gender issues.
Abstract
The field of development studies analyses causes and potential solutions for global poverty and inequality. Since the Second World War there have been major changes in theories [...]
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Regional and global science: Publications from Latin America and the Caribbean in the SciELO Citation Index and the Web of Science
G. Vélez-Cuartas, D. Lucio-Arias, L. Leydesdorff

El profesional de la información (2016). Vol. 10, (1), 103

Abstract
In this article the authors compare the visibility of Latin American and Caribbean (LAC) publications in the Core Collection indexes of the Web of Science (WoS) inlcuding Science Citation Index Expanded, Social Sciences Citation Index, and Arts & Humanities Citation Index, and the SciELO Citation Index (SciELO CI) which was integrated into the larger WoS platform in 2014. The purpose of this comparison is to contribute to the broader understanding of the communication of scientific knowledge produced in Latin America and the Caribbean, and to provide some reflections on the potential benefits of the articulation of regional indexing exercises into WoS for a better understanding of geographic and disciplinary contributions. How is the regional level of SciELO CI related to the global range of WoS? In WoS, LAC authors are integrated at the global level in international networks, while SciELO has provided a platform for interactions among LAC researchers. The articulation of SciELO into WoS may improve the international visibility of the regional journals, but at the cost of own journal inclusion criteria independence.
Abstract
In this article the authors compare the visibility of Latin American and Caribbean (LAC) publications in the Core Collection indexes of the Web of Science (WoS) inlcuding [...]
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The food science georeferenced. A bibliometric approach at institutional level
V. Guerrero-Bote, C. Olmeda-Gómez, F. De-Moya-Anegón

El profesional de la información (2016). Vol. 10, (1), 102

Abstract
A bibliometric analysis of research production in scientific journals, of the Scopus subject category Food Science, between 2003 and 2013, from seventy-one Spanish institutions with at least fifty works published, is presented. Statistical z tests are used for an evaluation of the degree to which an observed number of top-cited papers (top-10%) for an institution differs from the number expected, on the basis of randomness in the selection of papers. A map has been generated that displays inter-institutional collaboration networks; activity and impact values are displayed. The results show the most active institutions, located primarily in Madrid, Cataluña, Valencia, and Murcia, belong to the Spanish National Research Council (CSIC) and Catalonian research institutions
Abstract
A bibliometric analysis of research production in scientific journals, of the Scopus subject category Food Science, between 2003 and 2013, from seventy-one Spanish institutions [...]
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Bibliometric and benchmark analysis of gold Open Access in Spain: big output and little impact
D. Torres-Salinas, N. Robinson-García, I. Aguillo

El profesional de la información (2016). Vol. 10, (1), 101

Abstract
Estudio bibliométrico que analiza la contribución de los científicos españoles a las revistas en acceso abierto indexadas en la Web of Science durante 2005-2014. El objetivo es determinar si la publicación en revistas en acceso abierto contribuye a mejorar los indicadores bibliométricos de impacto y colaboración de la ciencia española. Los resultados se presentan por áreas científicas y se comparan con un conjunto de 17 países europeos. Los resultados establecen que España es el segundo país europeo con un mayor porcentaje trabajos en acceso abierto (9%), especialmente en Arte y Humanidades (28%). Se establece como la citación normalizada (0,72) de la producción en acceso abierto está por debajo de la media mundial y de los valores de las principales potencias europeas. Finalmente se discute como los resultados entran en contradicción con la denominada ventaja de citación del acceso abierto.
Abstract
Estudio bibliométrico que analiza la contribución de los científicos españoles a las revistas en acceso abierto indexadas en la Web of Science durante 2005-2014. El objetivo [...]
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Proposal of using scaling for calculating field-normalized citation scores
R. Haunschild, L. Bornmann

El profesional de la información (2016). Vol. 10, (1), 100

Abstract
Since the end of the 1980s, citation impact values –especially for evaluative purposes– are increasingly presented as field-normalized citation scores than as bare citation counts or citation rates. In rather popular variants of the scores, the average score over a publication year is not exactly one due to multiple Web of Science subject categories per paper. We propose a scaling method which introduces slight changes in the field-normalized scores of each paper that ensures that the average value of all scores equals one.
Abstract
Since the end of the 1980s, citation impact values –especially for evaluative purposes– are increasingly presented as field-normalized citation scores than as bare citation [...]
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Informetrics for librarians: Describing their important role in the evaluation process
I. Aguillo

El profesional de la información (2016). Vol. 10, (1), 99

Abstract
Librarians are playing a secondary role in the process of evaluating research activities, usually as auxiliary providers of raw data extracted from pre-selected sources. Given the subjective nature of the decision committees, there is a strong need for unbiased and objective procedures guaranteed by independent professionals. A neutral, comprehensive, modern, quantitative approach guided by academic librarians is proposed, including closeness to applicants, anonymity of their identities in the reports, contextualization (academic age, gender, and discipline) of data, usage of relative non-central values with indication of thresholds, and incorporation of new bibliometric and non-bibliometric sources.
Abstract
Librarians are playing a secondary role in the process of evaluating research activities, usually as auxiliary providers of raw data extracted from pre-selected sources. Given [...]
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Informetrics for librarians: Describing their important role in the evaluation process
I. Aguillo

El profesional de la información (2016). Vol. 10, (1), 98

Abstract
Librarians are playing a secondary role in the process of evaluating research activities, usually as auxiliary providers of raw data extracted from pre-selected sources. Given the subjective nature of the decision committees, there is a strong need for unbiased and objective procedures guaranteed by independent professionals. A neutral, comprehensive, modern, quantitative approach guided by academic librarians is proposed, including closeness to applicants, anonymity of their identities in the reports, contextualization (academic age, gender, and discipline) of data, usage of relative non-central values with indication of thresholds, and incorporation of new bibliometric and non-bibliometric sources.
Abstract
Librarians are playing a secondary role in the process of evaluating research activities, usually as auxiliary providers of raw data extracted from pre-selected sources. Given [...]
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Agenda
-. EPI

El profesional de la información (2016). Vol. 10, (3), 97

Abstract
Jornadas,
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SEO tools and indicators: characteristics and application to online media analysis
L. García-Carretero, L. Codina, J. Díaz-Noci, M. Iglesias-García

El profesional de la información (2016). Vol. 10, (3), 96

Abstract
Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indicators of these tools to the home page of four Spanish general online media in order to assess its viability as alternative indicators to PageRank and other Google indicators
Abstract
Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and [...]
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The next bibliometrics: ALMetrics (Author Level Metrics) and the multiple faces of author impact
E. Orduña-Malea, A. Martín-Martín, E. Delgado-López-Cózar

El profesional de la información (2016). Vol. 10, (3), 95

Abstract
The main goal of this article is to describe the purpose and content of a new branch of bibliometrics: ALMetrics (Author Level Metrics). ALMetrics is focused on the quantitative analysis of an author’s performance by measuring the dimensions of their intellectual activity as shown through varied metric indicators. This article will list, define, and classify the different metrics that are offered in newer information portals that showcase the scientific activity of authors. These metrics are grouped into five sets: bibliometrics (publication and citation), usage, participation, rating, social connectivity, and composite indicators. This new bibliometric specialty is necessary because of new trends in scientific assessment, which have moved analysis away from old bibliometrics (based on journal analysis and Impact Factor) towards new bibliometrics that analyze both documents and authors via a mix of indicators. Most importantly, ALMetrics responds to the researchers’ desire for both knowledge and acknowledgement.
Abstract
The main goal of this article is to describe the purpose and content of a new branch of bibliometrics: ALMetrics (Author Level Metrics). ALMetrics is focused on the quantitative [...]
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The next bibliometrics: ALMetrics (Author Level Metrics) and the multiple faces of author impact
E. Orduña-Malea, A. Martín-Martín, E. Delgado-López-Cózar

El profesional de la información (2016). Vol. 10, (3), 94

Abstract
The main goal of this article is to describe the purpose and content of a new branch of bibliometrics: ALMetrics (Author Level Metrics). ALMetrics is focused on the quantitative analysis of an author’s performance by measuring the dimensions of their intellectual activity as shown through varied metric indicators. This article will list, define, and classify the different metrics that are offered in newer information portals that showcase the scientific activity of authors. These metrics are grouped into five sets: bibliometrics (publication and citation), usage, participation, rating, social connectivity, and composite indicators. This new bibliometric specialty is necessary because of new trends in scientific assessment, which have moved analysis away from old bibliometrics (based on journal analysis and Impact Factor) towards new bibliometrics that analyze both documents and authors via a mix of indicators. Most importantly, ALMetrics responds to the researchers’ desire for both knowledge and acknowledgement.
Abstract
The main goal of this article is to describe the purpose and content of a new branch of bibliometrics: ALMetrics (Author Level Metrics). ALMetrics is focused on the quantitative [...]
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e-Government: the need to implement a business processes management policy in public administration
M. García-González

El profesional de la información (2016). Vol. 10, (3), 93

Abstract
The implementation of electronic government in Spain, specifically in local councils, is described. We tackle an array of questions about how this process is being carried out. We analyse whether recommendations given to the public sector by European and national rules and regulations are leaving behind several well-defined stages which should be previously solved. We are referring to the organic-functional aspects before looking for technical solutions and technical paths towards implementing metadata.
Abstract
The implementation of electronic government in Spain, specifically in local councils, is described. We tackle an array of questions about how this process is being carried [...]
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Geolocation of information and data mapping with Ushahidi in online journalism
T. Sandoval-Martín, Ó. Espiritusanto

El profesional de la información (2016). Vol. 10, (3), 92

Abstract
Crowdsourcing and crowdmapping tools such Ushahidi (testimony or witness in Swahili) give value to the communication chain. They allow individuals, institutions, and journalistic organizations to take advantage of the flow of information provided by the users, although the process is not without some difficulties. Ushahidi, based on free software, offers a broad range of applications to be used in media contexts. First, Ushahidi focuses on data through a participatory map of georeferenced information and then it addresses the verification of the information provided by the citizens. From the analysis of the bibliography and some study cases, we describe a specific area of collaboration between professional journalists and citizen journalists in the creation, distribution, and verification of content. International media which have used Ushahidi include The guardian, BBC, Al jazeera and Huffington post.
Abstract
Crowdsourcing and crowdmapping tools such Ushahidi (testimony or witness in Swahili) give value to the communication chain. They allow individuals, institutions, and journalistic [...]
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The impact of social media on journalism
F. Campos-Freire, J. Rúas-Araújo, X. López-García, V. Martínez-Fernández

El profesional de la información (2016). Vol. 10, (3), 91

Abstract
Metamedia and value networks are two emerging concepts in the communication area. The first one refers to the computing transformation of media processes and contexts, both in production and use of the media; the second one relates to the system encouraging information flows, knowledge, and communication social relationships. The revolution of metamedia and digital networks is to be seen in the way people use and consume information, as well as organizations and traditional media outlets. They understand the networks –mainly Twitter, Facebook, and YouTube- as the main value providers, as the present study concludes. This work offers the results of the Media management barometer, a survey undertaken at the end of 2015 and administered to 300 Spanish media companies to check their metamedia transformation and the use of digital social networks.
Abstract
Metamedia and value networks are two emerging concepts in the communication area. The first one refers to the computing transformation of media processes and contexts, both [...]
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Public communication of science through web 2.0. The case of research centers and public universities in Spain
L. López-Pérez, M. Olvera-Lobo

El profesional de la información (2016). Vol. 10, (3), 90

Abstract
This paper analyzes the use that the Spanish National Research Council centers (CSIC, by its Spanish abbreviation) and Spanish public universities make of web 2.0 in disseminating their research. The methodology used is based on an ad hoc checklist design for collecting data, focusing on three areas: the use of web 2.0 tools; connectivity (number of followers); and intensity (number of comments published). One significant finding was that both types of organizations made little use of social networks to disseminate their research. In the case of universities in 2014, around 40% were present on Facebook and Twitter, 22% on YouTube, and only 22% had blogs. In regard to CSIC centers, around 30% had Facebook and Twitter profiles, 18.9% were on YouTube, and 6.8% had informative blogs.
Abstract
This paper analyzes the use that the Spanish National Research Council centers (CSIC, by its Spanish abbreviation) and Spanish public universities make of web 2.0 in disseminating [...]
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The use of professional and scientific social networks: The case of three Galician universities
F. Campos-Freire, J. Rúas-Araújo

El profesional de la información (2016). Vol. 10, (3), 89

Abstract
A survey conducted among 5,500 professors and researchers from the three Galician universities received 463 answers. The results reveal a rise in popularity of professional and scientific digital social networks, but it also shows a lack of knowledge about them and inefficient use of them. Ninety percent of Galician university professors are present in a professional or academic network, but only 8.64 percent consider themselves experts. LinkedIn and ResearchGate have the largest number of members, although their average use is medium or low. Biomedical, engineering, and natural sciences scholars use more networks than the two previously mentioned; and social sciences and humanities scholars prefer Academia.edu. In total, 32.8 percent of the three universities’ scholars that answered the survey use social networks at least once a month. Social networks are used primarily to disseminate and follow publications, and, secondly, to get citations and improve reputation.
Abstract
A survey conducted among 5,500 professors and researchers from the three Galician universities received 463 answers. The results reveal a rise in popularity of professional [...]
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New projects from enterprising journalists in the hyperlocal scene: The case of the Castellón province, Spain
R. Pardo-Baldeón

El profesional de la información (2016). Vol. 10, (3), 88

Abstract
The communication companies’ general crisis affects journalists all over the world, and the ones working in the Spanish province of Castellon are not an exception, specially after the closing down of the regional corporation Valencian Radio Television (RTVV) where many of them were employed. To survive, they chose to create their own digital media, competing for a very fragmented advertising market in the local journalism niche. In this paper, the journalistic projects that emerged in Castellón between 2008 and 2015 are analyzed. We describe their business models and their situation. The results reveal two main characteristics of this type of media: lack of a business plan and dependence on public administration content. Both aspects can determine the future development of these ventures.
Abstract
The communication companies’ general crisis affects journalists all over the world, and the ones working in the Spanish province of Castellon are not an exception, specially [...]
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Transcoding strategies for prime time TV genres in Spain
A. Rodríguez-Vázquez, S. Direito-Rebollal, D. Lago-Vázquez

El profesional de la información (2016). Vol. 10, (3), 87

Abstract
Today’s TV context is defined by new services like view-on-demand, “extra” content, and conversations with the audience. The public has more power to decide what to view and can influence the programming with their comments. Because of this, TV channels have created strategies to improve the online products and encourage public participation. Success also depends on social TV and VoD. The objective of this study was to analyze how Spanish prime time has adapted to new media and how programs are managing interactions with the audience. In order to do the analysis, the three main TV groups –RTVE, Atresmedia, Mediaset- were chosen and all the programs were categorized into three genres. The results revealed a weakness in the interactivity strategy of television programs, especially in the informative genres.
Abstract
Today’s TV context is defined by new services like view-on-demand, “extra” content, and conversations with the audience. The public has more power to decide what to [...]
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Long-form sports journalism in the digital era. A comparative analysis of L’équipe explore and Sports illustrated longform
X. Ramon-Vegas, C. Tulloch

El profesional de la información (2016). Vol. 10, (3), 86

Abstract
In a media landscape characterized by fierce competition, accelerated production cycles, and the impact of social media, the expansion of a counter-genre such as digital long-form journalism, is of growing interest. Both legacy outlets and native online platforms have invested resources in products that embrace technological innovation and storytelling techniques dissociated from the fast consumption of information. The field of sports is one of the areas where this phenomenon, intertwined with slow journalism, has had a stronger impact. Bearing this context in mind, this article examines the entire collection of long-form stories developed by two prestigious websites: L’équipe explore (France) and Sports illustrated longform (United States). This analysis allows for the classification of the salient features that these websites present in terms of agenda, news sources, multimedia architecture, and brand-building strategies.
Abstract
In a media landscape characterized by fierce competition, accelerated production cycles, and the impact of social media, the expansion of a counter-genre such as digital long-form [...]
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Subscribers’ clubs: A new funding model for the Spanish press
J. García-Santamaría, M. Pérez-Serrano, L. Maestro-Espínola

El profesional de la información (2016). Vol. 10, (3), 85

Abstract
Until 2014, and setting aside some unsuccessful experiences, there had not been a successful implementation of a pay wall in a major Spanish newspaper, but beginning in 2014 newspaper executives opted to create affinity clubs following strategies that had already been implemented in similar Latin American newspapers like La nación of Buenos Aires and El mercurio of Santiago de Chile. As in most countries where this strategy has been successful, it addresses the loyalty of its print and digital consumers by organizing clubs and offering exclusive benefits on a wide array of products for a monthly fee.
Abstract
Until 2014, and setting aside some unsuccessful experiences, there had not been a successful implementation of a pay wall in a major Spanish newspaper, but beginning in 2014 [...]
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Social metamedia and public service: The debate in Twitter for television programs on the BBC, RTVE, and CCMA
P. Gómez-Domínguez, R. Besalú-Casademont, F. Guerrero-Solé

El profesional de la información (2016). Vol. 10, (3), 84

Abstract
Public television has a mission to promote debate around topics of public interest. Twitter is the social metamedia used by TV programs to fulfil this task online. This research analyzes the capability of public television to generate an effective debate through Twitter and also looks at the relationship between physical audience and social audience. We apply a quantitative methodology that employs our own capture and treatment technique to examine the activity generated by the hashtags proposed by six television programs on BBC One, TV3, and La 1. The main finding shows that these programs fail in their mission to generate a robust public debate in Twitter; instead the discussion is generated by a recurrent group of users that control the debate flow around their comments. Finally, the physical audience is not a predictive factor of the social audience.
Abstract
Public television has a mission to promote debate around topics of public interest. Twitter is the social metamedia used by TV programs to fulfil this task online. This research [...]
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Television consumption and its measurement in Spain: a path to hybrid audiences
N. Quintas-Froufe, A. González-Neira

El profesional de la información (2016). Vol. 10, (3), 83

Abstract
Television has transformed through digitization, and as a result, viewers can access content from different devices, which has led to the birth of liquid television. In order to fully understand TV consumption, it is necessary to supplement data from the traditional audience with data from new forms of TV use. This paper discusses techniques for new audience measurement, including asynchronous or linear content consumption, i.e., consumption by the viewer during the scheduled broadcast, and consumption from different screens.
Abstract
Television has transformed through digitization, and as a result, viewers can access content from different devices, which has led to the birth of liquid television. In order [...]
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Interactions between television and its social audience: Towards a communication conceptualization
D. Halpern, N. Quintas-Froufe, F. Fernández-Medina

El profesional de la información (2016). Vol. 10, (3), 82

Abstract
This paper aims to study the interactions between television and social networks (what we might call social TV) in Latin America, with two goals in mind: 1) Identifying how social media is affecting television consumption, including influential factors; and 2) Quantifying these factors in order to have a clear picture of the phenomenon. For this purpose we used a mixed methods approach, combining a focus group and national survey. The study yielded five major findings: 1) The more comments users read in social media the higher the effect on their television behavior; 2) Open television is discussed more than cable, on demand, and webcasting; 3) The most discussed topics are humor and informational subjects; 4) Facebook and Twitter are the most commonly used platforms to comment about television; 5) While Facebook is the most used site to learn about what friends are viewing on television, Twitter is the most used site to learn about what the general public thinks about television content.
Abstract
This paper aims to study the interactions between television and social networks (what we might call social TV) in Latin America, with two goals in mind: 1) Identifying how [...]
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Re-dissemination of news and public debate on social networks
J. Guallar, J. Suau, C. Ruiz-Caballero, A. Sáez, P. Masip

El profesional de la información (2016). Vol. 10, (3), 81

Abstract
The results of a qualitative research study based on 12 focus groups with a total of 106 people about the role of social networks in the consumption of current information are presented. We inquired about the motivation of citizens to interact with the news on social networks, and if they consider them appropriate spaces for public debate. Some findings of this study suggest that social networks are seen as an adequate space to share news and information on matters of public interest; to extend the agenda of topics that focus on the interests of users by allowing them access to topics often silenced in their usual media; and finally, social networks are viewed as more suitable for opinions, rather than public debate.
Abstract
The results of a qualitative research study based on 12 focus groups with a total of 106 people about the role of social networks in the consumption of current information [...]
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Re-dissemination of news and public debate on social networks
J. Guallar, J. Suau, C. Ruiz-Caballero, A. Sáez, P. Masip

El profesional de la información (2016). Vol. 10, (3), 80

Abstract
The results of a qualitative research study based on 12 focus groups with a total of 106 people about the role of social networks in the consumption of current information are presented. We inquired about the motivation of citizens to interact with the news on social networks, and if they consider them appropriate spaces for public debate. Some findings of this study suggest that social networks are seen as an adequate space to share news and information on matters of public interest; to extend the agenda of topics that focus on the interests of users by allowing them access to topics often silenced in their usual media; and finally, social networks are viewed as more suitable for opinions, rather than public debate.
Abstract
The results of a qualitative research study based on 12 focus groups with a total of 106 people about the role of social networks in the consumption of current information [...]
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A comparison of the traditional and online media audiences in Spain
N. Cea-Esteruelas

El profesional de la información (2016). Vol. 10, (3), 79

Abstract
This study is a comparative analysis of traditional media audiences and their digital extensions. The purpose of the analysis is to determine if there is a relationship between the audience of a newspaper, radio, or television and that of its digital counterparts. In order to explore if there is a relationship between online and traditional audiences, a quantitative analysis is carried out by applying the Pearson correlation coefficient to the audience information obtained from the General media survey (EGM, Estudio general de medios). The results show that a correlation does exist between online and traditional audiences in the types of media analyzed (Pearson’s r = 0.682).
Abstract
This study is a comparative analysis of traditional media audiences and their digital extensions. The purpose of the analysis is to determine if there is a relationship between [...]
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Metamedia and journalism: A panoramic review of new media
J. Noguera-Vivo

El profesional de la información (2016). Vol. 10, (3), 78

Abstract
This article is a theoretical proposal for the new media landscape where many media outputs are made with third-party content. This new form of media is what we could call “metamedia”, because of its singularity and how these medias are being used with other content. From this point of view, this article offers a typology (developed through non-participant observation on the internet) to analyze the new medias and by offering, at the beginning, a definition of metamedia. This article’s findings point to the need to propose a taxonomy that serves to systematize and analyze the different types of metamedia present on the Web. Within this typology, some categories are especially useful to describe characteristics of these metamedias, with examples such as Storyful or Reported.ly, to understand the role of new medias as new mediators. These new medias are developing, in their daily routines, a role as “explainers” and curators of third-party content.
Abstract
This article is a theoretical proposal for the new media landscape where many media outputs are made with third-party content. This new form of media is what we could call [...]
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From paper to metamedia: the press before the end of printing cycle
V. Martínez-Fernández, P. Castellanos-García, Ó. Juanatey-Boga

El profesional de la información (2016). Vol. 10, (3), 77

Abstract
We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication technologies, and the change of press consumers’ habits. By means of econometric models of quadratic regressions and co-integration models we try to approximate the year in which the diffusion of printed newspapers will be near to zero; next, we pose the same problem with regard to advertisement spending in the sector of the printed press because it is one of the main sources of revenue for newspapers. The results obtained do not predict a hopeful future in this sector; for the representative Spanish newspapers, El país, El mundo, La razón, and ABC, the conclusion is that they will have a negligible diffusion in printed formatbefore the year 2020.
Abstract
We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication [...]
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Investigating journalism from the perspective of the audience
P. Masip

El profesional de la información (2016). Vol. 10, (3), 76

Abstract
In the current media system, the relationship between media and audience has undergone a major mutation. This is an issue that is not trivial because the audience is essential to journalisms’ existence. Paradoxically, however, the media has paid little attention to audience, beyond data provided by online metrics. However, research from the academy has proliferated and delved into the study of this relationship, but primarily from the perspective of media and journalists. In this text we investigate the relationship between audience and media, journalists and information, all from the users’ perspective.
Abstract
In the current media system, the relationship between media and audience has undergone a major mutation. This is an issue that is not trivial because the audience is essential [...]
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ResearchGate as a source for scientific evaluation: revealing its bibliometric applications
E. Orduña-Malea, A. Martín-Martín, E. Delgado-López-Cózar

El profesional de la información (2016). Vol. 10, (2), 75

Abstract
ResearchGate is currently one of the most important academic social networks, with more than 9 million users and 80 million documents. The platform offers not only important academic networking tools and job vacancies but also a wide range of bibliometric indicators. The objective of this work is to discuss the main advantages and disadvantages of these indicators paying special attention to the RG Score, the ResearchGate’s flagship indicator. Although ResearchGate provides features and bibliometric indicators of enormous potential in order to gather additional insights about the scientific and academic impact of authors’ production, their communication policies and some recent actions taken in the design, development, and dissemination of indicators generate serious doubts regarding their use for evaluation purposes. Finally, regarding the RG Score indicator, we conclude that it does not measure the prestige of researchers, but instead their level of participation in the platform.
Abstract
ResearchGate is currently one of the most important academic social networks, with more than 9 million users and 80 million documents. The platform offers not only important [...]
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Indoor positioning technologies for academic libraries: towards the smart library
E. Aguilar-Moreno, R. Montoliú-Colás, J. Torres-Sospedra

El profesional de la información (2016). Vol. 10, (2), 74

Abstract
This article is a case study of the application of geospatial technologies in an academic library. More specifically, two applications were developed to assist users in finding the location of books, one for Android mobile devices and the other for web browsers. These applications provide users with the ability to plot the path from the point where the user is located to the shelf where the items are found, thereby improving the user experience. Additionally, this article investigates the possibility of applying geographic information systems (GIS) and geospatial technologies to library services.
Abstract
This article is a case study of the application of geospatial technologies in an academic library. More specifically, two applications were developed to assist users in finding [...]
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Software, statistics, and database management for data journalists
X. López-García, C. Toural-Bran, A. Rodríguez-Vázquez

El profesional de la información (2016). Vol. 10, (2), 73

Abstract
Journalists must update their competencies and skills to produce quality articles for today’s digital environment. New roles for journalists include data journalists, network managers, multimedia journalists, content curators, and mobile journalists. This article analyzes the evolution of the data journalist from its earliest beginnings to the present. The analysis includes an overview of necessary competencies regarding software, spreadsheets, database management, and statistics.
Abstract
Journalists must update their competencies and skills to produce quality articles for today’s digital environment. New roles for journalists include data journalists, network [...]
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New professional profile in hospitals: health documentation manager
M. Rivas-Gayo, F. Rivas-Flores, J. Medino-Muñoz, V. Alonso-Ferreira, J. Martínez-Comeche

El profesional de la información (2016). Vol. 10, (2), 72

Abstract
The introduction of electronic health records (EHR) in almost all healthcare settings, and the end of traditional paper records, offers new opportunities to organize, normalize, and standardize health information. The professional roles of the librarian in hospitals has converged into a new emerging professional figure: the health documentation manager (a professional who knows and uses health classifications, taxonomies, and ontologies that are encoded within EHRs; but also integrates bibliographic tools into their activities).
Abstract
The introduction of electronic health records (EHR) in almost all healthcare settings, and the end of traditional paper records, offers new opportunities to organize, normalize, [...]
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Importance of the professional of the information in the direction of communication in organizations
M. Carrillo-Durán

El profesional de la información (2016). Vol. 10, (2), 71

Abstract
The importance of the information professional in the communication management department of organizations is discussed. The need to integrate an information specialist within the communication team is essential; either hired from outside the organization or trained from within. Communication management is no longer limited to a press department handling press releases, but is instead a comprehensive communication management effort dealing with internal and external relations; and policies about intangible assets like reputation, image, and value creation through brand. In this article we review the tasks that are demanded by companies of their communication departments and compare them with the skills of information professionals. This job requires a cross-fertilization effort and a task map is used to illustrate how information professionals can perform in the communication area.
Abstract
The importance of the information professional in the communication management department of organizations is discussed. The need to integrate an information specialist within [...]
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Challenges and considerations of the new labor market in the media industry
J. Álvarez-Monzoncillo, F. Suárez-Bilbao, G. De-Haro

El profesional de la información (2016). Vol. 10, (2), 70

Abstract
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. This article attempts to analyze the most important changes in the media environment, the main forces affecting supply and demand, and the impact of changes on the careers of information professionals. Finally, we propose that some of the new radical paradigms in the world of information professionals are not conceptually new.
Abstract
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have [...]
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Challenges and considerations of the new labor market in the media industry
J. Álvarez-Monzoncillo, F. Suárez-Bilbao, G. De-Haro

El profesional de la información (2016). Vol. 10, (2), 69

Abstract
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. This article attempts to analyze the most important changes in the media environment, the main forces affecting supply and demand, and the impact of changes on the careers of information professionals. Finally, we propose that some of the new radical paradigms in the world of information professionals are not conceptually new.
Abstract
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have [...]
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Concept of infonomist: an up to date discussion
J. Cobarsí-Morales, A. Canals, E. Ortoll

El profesional de la información (2016). Vol. 10, (2), 68

Abstract
An updated description of infonomist is presented. To do this, we first recover the original proposal of infonomist (and infonomy), sketched by Cornella in 1998. Second, we collect and discuss definitions of the term published subsequently. Finally, we present a description of an infonomist, taking into account the current context: the combination of scientific knowledge on information currently dispersed in various disciplines, the evolution of the meaning of information in scientific discourse and in colloquial speech, and the positioning of various actors and groups. This discussion establishes a selection of potential challenges for future development and strengthening of the concept of infonomist in both academic and professional environments.
Abstract
An updated description of infonomist is presented. To do this, we first recover the original proposal of infonomist (and infonomy), sketched by Cornella in 1998. Second, we [...]
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Promotion of Spanish scripted television on the internet: analyzing broadcast-related websites’ content and social audience
C. Lacalle, D. Castro-Mariño

El profesional de la información (2016). Vol. 10, (2), 67

Abstract
This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television networks and their audiences is studied through the content analysis of 515 broadcast-related web sites and 7,849 comments posted by community managers and internet users with assumed feminine digital identities on official and unofficial sites. The official sites are mainly dedicated to providing more information about programs, which represents most of the feedback posted on unofficial sites. Despite extensive activity generated by televised fiction, television networks do not fully exploit these transmedia promotional resources.
Abstract
This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television [...]
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Profile of the community manager in advertising and public relations agencies in Spain
C. Silva-Robles

El profesional de la información (2016). Vol. 10, (2), 66

Abstract
Community management has emerged as a new profession since the advent of web 2.0. Professional positions and functions have been consolidated and standardized within corporate communication; consequently, many organizations hire community management services or agencies. This paper discusses the roles of the professionals who are responsible for community management in Spanish advertising and public relations agencies. A survey identified the typical profile of a professional in this field: a woman, aged 25-35 years, journalism degree, with two to three years previous digital media experience. In other words, a young professional with a CV linked to the world of communication.
Abstract
Community management has emerged as a new profession since the advent of web 2.0. Professional positions and functions have been consolidated and standardized within corporate [...]
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The socio-educative role of public libraries: new professional profiles for new times
S. Sánchez-García, S. Yubero

El profesional de la información (2016). Vol. 10, (2), 65

Abstract
The public library of the 21st century is conceived of as a social center from and for the community, focused on the planning and development of educational intervention programs related to literacy, participation, and social integration. The library staff should promote actions aimed at reducing social inequalities, favoring access of all citizens to culture, information, and education; with particular care for those who are most vulnerable. The complexity of the situation calls for the inclusion of librarians and specialists trained in socio-educational processes and practices and with special emphasis on intervention with special needs groups.
Abstract
The public library of the 21st century is conceived of as a social center from and for the community, focused on the planning and development of educational intervention programs [...]
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Use of drones for informative purposes in television companies in Spain
J. Gallardo-Camacho, E. Lavín

El profesional de la información (2016). Vol. 10, (2), 64

Abstract
The use of drones to capture images for journalistic purposes is in its infancy. Consequently, there exists a demand for skilled professionals to manage these devices. In this article we provide a snapshot of drone pilots in Spain and also analyze the type of drone content used in journalism. A qualitative methodology is used with 14 in-depth interviews with heads of documentation and production in TV newsrooms and drone pilots. We also obtained a sample of 43 images broadcast during a 10 month period, thanks to departments of documentation within newsrooms. We conclude that drone pilots work on a project basis to maximize profitability, i.e, the pilots are working project-by-project, rather than working full-time for one media outlet or news program. Natural disasters are among the images most commonly used, representing 72% of the drone images in broadcast news.
Abstract
The use of drones to capture images for journalistic purposes is in its infancy. Consequently, there exists a demand for skilled professionals to manage these devices. In [...]
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The neuromarketing professional in the Spanish audiovisual sector
V. Crespo-Pereira, V. Martínez-Fernández, P. García-Soidán

El profesional de la información (2016). Vol. 10, (2), 63

Abstract
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introduction of neuromarketing is a trend that, although incipient, is becoming more established in Spain. In order to define the scope and impact of neuromarketing in its application to the Spanish audiovisual sector, this study aims to analyze both the implementation and the new professional who manages it, leading to a guide of best practices, challenges, and future development.
Abstract
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement [...]
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A profile of the interactive communication professional: foundations, current trends and perspectives
J. Soler-Adillon, C. Sora, P. Freixa, J. Ribas

El profesional de la información (2016). Vol. 10, (2), 62

Abstract
Over the last few years the role of the interactive communication professional has changed parallel to technological innovation and the introduction of new communication paradigms. Digital technology has facilitated the creation of the interaction designer, a professional position in many production teams and digital newsrooms that has yet to be fully defined. This paper presents an attempt to define the characteristics and necessary knowledge of the interaction communication expert. This is done by reviewing the skills needed for the practice of interaction design, looking at the career paths offered by graduate and undergraduate studies in interactive communication, and evaluating a case study in the field of interactive documentary. By comparing the results of the three analytical methods (literature review, comparative analysis, and case study) we present research that covers the differing perceptions that exist of this professional position. This analysis brings to the surface a lack of consensus in an emerging field that is still evolving and adapting since its appearance nearly twenty years ago.
Abstract
Over the last few years the role of the interactive communication professional has changed parallel to technological innovation and the introduction of new communication paradigms. [...]
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The adaptive journalist. Consultants and innovation managers analyze the qualities of the communication professional
B. Palomo, D. Palau-Sampio

El profesional de la información (2016). Vol. 10, (2), 61

Abstract
Since 2014 the media is no longer merely struggling for survival. They are now founding innovative departments and organizing hackathons to develop new products. These changes indicate that journalism is evolving and enjoying an era of opportunity. It is undergoing a process of permanent transition which requires proactive and flexible professionals who dialogue with the audience, produce multimedia information using their smartphones, occasionally use drones, and even create informative documentaries with augmented reality. In this paper a dozen consultants and innovation managers working in Spain, the United States, and Latin America analyze the new demands of the sector. This qualitative perspective is combined with a study of job offers posted on the website Infojobs located in Spain. The conclusion of both approaches is that the most necessary professional is that of the adaptive journalist, who is able to create informative content, integrate into multidisciplinary teams, and take up functions that engage with audiences.
Abstract
Since 2014 the media is no longer merely struggling for survival. They are now founding innovative departments and organizing hackathons to develop new products. These changes [...]
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Digital vs. traditional media journalists: sociodemographic characteristics, and external and internal threats to their autonomy
R. Berganza, C. Arcila-Calderón, B. Herrero-Jiménez

El profesional de la información (2016). Vol. 10, (2), 60

Abstract
Born-digital media is influenced by many factors. This study compares the perceptions of digital and traditional (newspaper, radio, TV, news agencies, etc.) journalists and investigates their perception of threats to their professions. This paper shows data from a national survey (probabilistic, stratified by type of outlet and region) to 390 journalists in Spain between March 2014 and May 2015. Reporters were surveyed about their differing influences (political, economic, organizational, professional routines, and reference groups) in their jobs. Even where there are clear socio-demographic differences, data shows that, except for the influence of reference groups, all journalists hold similar perceptions. Theoretical and practical implications are discussed.
Abstract
Born-digital media is influenced by many factors. This study compares the perceptions of digital and traditional (newspaper, radio, TV, news agencies, etc.) journalists and [...]
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Digital vs. traditional media journalists: sociodemographic characteristics, and external and internal threats to their autonomy
R. Berganza, C. Arcila-Calderón, B. Herrero-Jiménez

El profesional de la información (2016). Vol. 10, (2), 59

Abstract
Born-digital media is influenced by many factors. This study compares the perceptions of digital and traditional (newspaper, radio, TV, news agencies, etc.) journalists and investigates their perception of threats to their professions. This paper shows data from a national survey (probabilistic, stratified by type of outlet and region) to 390 journalists in Spain between March 2014 and May 2015. Reporters were surveyed about their differing influences (political, economic, organizational, professional routines, and reference groups) in their jobs. Even where there are clear socio-demographic differences, data shows that, except for the influence of reference groups, all journalists hold similar perceptions. Theoretical and practical implications are discussed.
Abstract
Born-digital media is influenced by many factors. This study compares the perceptions of digital and traditional (newspaper, radio, TV, news agencies, etc.) journalists and [...]
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Trends in the technological profile of information professionals
J. Morato, S. Sánchez-Cuadrado, M. Fernández-Bajón

El profesional de la información (2016). Vol. 10, (2), 58

Abstract
New technologies require an upgrade of LIS professionals’ skills. This study analyzes changes in the field and suggests guidelines to improve LIS curriculum. We have carried out a content analysis of 20 curricula from LIS educational programs to identify terms associated with technological skills. In addition, we identified terms related to new competences from 735 job openings published on generic web sites and 170 on specific web sites. These terms include marketing, management, and content management, mainly related to web applications. The results confirm a positive trend in the demand for technological skills related to LIS. Nevertheless, there is a need to increase awareness about the competences and abilities of LIS professionals, because many relevant job openings are listed in other job categories. Therefore, we have collected a list of key technological skills. In conclusion, it is clear that computer science and the Internet are bringing new opportunities to LIS professionals.
Abstract
New technologies require an upgrade of LIS professionals’ skills. This study analyzes changes in the field and suggests guidelines to improve LIS curriculum. We have carried [...]
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Redefining the communicator
R. Salaverría

El profesional de la información (2016). Vol. 10, (2), 57

Abstract
Communication jobs live in a constant state of debate about their identity and role. With the advent of digital technologies, this debate has intensified and there are those who even deny the need for these professionals. This article discusses the main arguments for and against employing communication professionals and concludes with optimistic projections as a result of the emerging hyperconnected environment which will open many career opportunities for communication specialists.
Abstract
Communication jobs live in a constant state of debate about their identity and role. With the advent of digital technologies, this debate has intensified and there are those [...]
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Hannibal ad portas, or the future of information professional profiles
J. Tramullas

El profesional de la información (2016). Vol. 10, (2), 56

Abstract
The identification of information professional profiles is necessary in order to develop studies for the current labor market and to improve professional development for students. A literature review was carried out on selected papers published within the last two decades. Findings indicate that faculty must address the definition and acquisition of skills to prepare students for a dynamic and constantly changing professional environment.
Abstract
The identification of information professional profiles is necessary in order to develop studies for the current labor market and to improve professional development for students. [...]
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Agenda
-. EPI

El profesional de la información (2016). Vol. 10, (6), 55

Abstract
Congresos,
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Description and evaluation of MapTiler software: From scanned map to interactive layer for Web publishing
J. Cascón-Katchadourian, A. Ruiz-Rodríguez

El profesional de la información (2016). Vol. 10, (6), 54

Abstract
Description and evaluation of the characteristics of MapTiler, software for georeferencing and publishing old maps on the Web. This software can help librarians and archivists publicize, easily and quickly, the cartographic collections of their institutions. Some use cases of MapTiler are cited.
Abstract
Description and evaluation of the characteristics of MapTiler, software for georeferencing and publishing old maps on the Web. This software can help librarians and archivists [...]
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An innovative technology proposal for the improving in the communication, social reputation and service quality: a case applied to the hospitality sector
J. Álvarez-Bermejo, L. Belmonte-Ureña, A. Estrella-Ramón

El profesional de la información (2016). Vol. 10, (6), 53

Abstract
Se presenta una novedosa aplicación móvil llamada RE2, diseñada para ayudar a los profesionales del sector servicios en la gestión de la información de clientes y servicios. Esta basada en uno de los desarrollos más recientes en el área de la gestión de clientes: el compromiso del cliente. En particular, RE2 digitaliza la tarjeta de fidelización de clientes para grabar sus datos personales y sus patrones de consumo. Utilizando esta información, RE2 pretende conseguir una mejora en la calidad del servicio, la estrategia de comunicación y la reputación corporativa, organizando el sistema de recompensas de forma automática y sugiriendo una conexión al cliente con sus redes sociales, donde pueden diseminar sus experiencias con el negocio. Este trabajo presenta las bases teóricas utilizadas para desarrollar RE2, describe sus principales funciones y contribuciones al negocio, aplicado al caso particular de la hostelería (aunque la aplicación puede ser aplicada en otros sectores). AbstractIn this paper it is presented a new mobile application called RE2, that was designed to help service sector professionals with managing information related to customers and services. It is based on one of the most interesting recent developments within the framework of customer management: customer engagement. In particular, RE2 digitizes customers’ loyalty cards, recording the personal data and consumption patterns of customers. Using this information, RE2 aims to achieve an improvement in service quality, communication strategy, and social reputation by organizing the reward program automatically and suggesting connections for customers to their social networking sites, where customers can then disseminate their experiences with the business. This paper presents the theoretical bases used to develop RE2, describes its main functions, and explains its main contributions to the special case of the hospitality industry (although the application can be applied to other industries).
Abstract
Se presenta una novedosa aplicación móvil llamada RE2, diseñada para ayudar a los profesionales del sector servicios en la gestión de la información de clientes y servicios. [...]
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Tablets for access to electronic resources and for use as teaching support in the university library: A case study
J. Bueno-García, B. Colmenarejo-García, M. López-Rodríguez, N. Martínez-Maire

El profesional de la información (2016). Vol. 10, (6), 52

Abstract
The experience of the Library of the Faculty of Law of the Universidad Autónoma de Madrid (UAM) is presented, where patrons use tablets to access books that have been acquired in electronic format. In recent years, there has been an increasing number of titles that are being distributed in paper with an electronic copy attached (duo). These are characterized by the indivisibility of the pack and the increase in their price. This system encourages both the individual and private use of the copies by using a code associated with the user’s profile. The creation of a specific system based on the use of a tablet in order to provide the user public access to these copies is described. The system duplicates the number of copies available to users. In addition to access to e-books, a selection of electronic resources and programs previously offered by the University has been included in the tablets. The tablets are also configured for teaching uses, both for seminars and exams.
Abstract
The experience of the Library of the Faculty of Law of the Universidad Autónoma de Madrid (UAM) is presented, where patrons use tablets to access books that have been acquired [...]
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Information security management: A bibliographic review
L. Cárdenas-Solano, H. Martínez-Ardila, L. Becerra-Ardila

El profesional de la información (2016). Vol. 10, (6), 51

Abstract
Since 1969, when Peter Drucker forecasted the emergence of the “knowledge society”, the intellectual capital of organizations has become more important in the business world; for this reason, it needs to be protected. Such a task can be accomplished through information security. This paper is a review of the topic “information security” for the period 2001-2015 and, on this basis, provides the key to designing a management model of information security factors. The bibliographic review was conducted in three stages: a) review of unstructured information, b) bibliometric analysis, and c) content analysis, organization, and synthesis. As a result, a multi-dimensional framework was obtained, where relations among knowledge management, risk management, security incidents, information systems, and networks, human resources, economic aspects, governance of information security, policies, and good practices were studied. It is concluded that there are gaps for future research.
Abstract
Since 1969, when Peter Drucker forecasted the emergence of the “knowledge society”, the intellectual capital of organizations has become more important in the business [...]
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Communicating from the public or private sector: The case of hospitals
L. Busto-Salinas

El profesional de la información (2016). Vol. 10, (6), 50

Abstract
The ultimate goal of private hospitals in Spain is to increase their number of patients, or at least their revenues, whereas public hospitals do not have this goal because they do not necessarily need to attract more patients. Consequently, the communication carried out at each type of institution may be different. In order to find out if there are any differences and determine their impact on citizens, the communication of both public and private hospitals in two regions of Spain (Castilla y León and Galicia) is analyzed using personal interviews and a survey about public relations. In addition, an official health report is analyzed to determine the satisfaction, assessment, and selection of health centers. In conclusion, private hospitals have better public relations; but, citizens prefer and value public hospitals more. The preliminary image of each type of institution prevails over the communication processes they carry out.
Abstract
The ultimate goal of private hospitals in Spain is to increase their number of patients, or at least their revenues, whereas public hospitals do not have this goal because [...]
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Relato transmedia vinculado a marcas: el personaje de Benito como instrumento de branded content
E. Galan

El profesional de la información (2016). Vol. 10, (6), 49

Abstract
The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional role of passive spectator to active user. In this scenario it is necessary that brands and creators work together in order to face the challenges of a new era. The creation of fictional characters, like Benito, can be used as a tool to tell stories and represent a brand (Cuétara). This paper uses the results of five work sessions carried out in the I Seminar of transmedia communication (between November 2014 and October 2015) at the Universitat Jaume I (UJI) de Castellón, Spain and the interview with the creative team that participated in the creation of the character Benito to highlight the benefits of this initiative.
Abstract
The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional [...]
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Individual bibliometric assessment at University of Vienna: From numbers to multidimensional profiles
J. Gorraiz, M. Wieland, C. Gumpenberger

El profesional de la información (2016). Vol. 10, (6), 48

Abstract
Se muestra cómo se puede implementar la evaluación bibliométrica a nivel individual, lo que se ha hecho con éxito en la Universidad de Viena, a cargo del Departamento Bibliometría y Estrategias de Publicación de la Biblioteca. De acuerdo con la filosofía del Departamento, la bibliometría no es más que un instrumento de evaluación útil con el fin de complementar el sistema de revisión por pares. También se entiende como una brújula para los investigadores en el dilema “publicar o perecer” con el fin de aumentar su visibilidad y para optimizar las estrategias de publicación. La evaluación individual se compone de una entrevista con el investigador evaluado, de la elaboración de un informe bibliométrico de las publicaciones del investigador, de una reunión y de una validación de los resultados obtenidos con el investigador, así como análisis adicionales opcionales. El informe bibliométrico se entrega al investigador, pues así éste conoce los aspectos cuantitativos de los resultados de su investigación. Adicionalmente, también se utiliza como base para discutir con él sus estrategias de publicación. Eventualmente, tal informe sirve para realizar la revisión por pares del investigador con más conocimiento de causa, y por lo tanto se reenvía a Aseguramiento de la calidad, a la oficina del Rector y finalmente a los pares. La característica más importante del informe bibliométrico es su carácter multidimensional e individual. Se fundamenta en varios indicadores básicos y otros parámetros de control con el fin de mejorar la interpretación. Tanto los investigadores, como el personal administrativo y los evaluadores han confirmado la utilidad de este enfoque bibliométrico, por lo que se ha producido una creciente demanda de los mismos. Hasta el momento se han entregado 33. Por otra parte, también se han realizado con gran éxito informes similares para la evaluación bibliométrica de dos facultades. AbstractThis paper shows how bibliometric assessment can be implemented at individual level. This has been successfully done at the University of Vienna carried out by the Department for Bibliometrics and Publication Strategies of the Vienna University Library. According to the department’s philosophy, bibliometrics is not only a helpful evaluation instrument in order to complement the peer review system. It is also meant as a compass for researchers in the ‘publish or perish’ dilemma in order to increase general visibility and to optimize publication strategies. The individual assessment comprises of an interview with the researcher under evaluation, the elaboration of a bibliometric report of the researcher’s publication output, the discussion and validation of the obtained results with the researcher under evaluation as well as further optional analyses. The produced bibliometric reports are provided to the researchers themselves and inform them about the quantitative aspects of their research output. They also serve as a basis for further discussion concerning their publication strategies. These reports are eventually intended for informed peer review practices, and are therefore forwarded to the quality assurance and the Rector’s office and finally sent to the peers. The most important feature of the generated bibliometric report is its multidimensional and individual character. It relies on a variety of basic indicators and further control parameters in order to foster comprehensibility. Researchers, administrative staff and peers alike have confirmed the usefulness of this bibliometric approach. An increasing demand is noticeable. In total, 33 bibliometric reports have been delivered so far. Moreover, similar reports have also been produced for the bibliometric assessment of two faculties with great success.
Abstract
Se muestra cómo se puede implementar la evaluación bibliométrica a nivel individual, lo que se ha hecho con éxito en la Universidad de Viena, a cargo del Departamento [...]
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Does Astronomy research become too dated for the public? Wikipedia citations to Astronomy and Astrophysics journal articles 1996-2014
M. Thelwall

El profesional de la información (2016). Vol. 10, (6), 47

Abstract
La astronomía es una ciencia natural que atrae un importante interés del público. A una escala humana, la mayoría de los objetos celestes individuales son esencialmente inmutables, pero ¿ocurre lo mismo con el interés por la investigación astronómica? Este artículo utiliza la popular enciclopedia online Wikipedia como un proxy del interés público en la investigación académica y evalúa el grado en que se citan artículos de astronomía y astrofísica publicados entre 1996 y 2014. Se hicieron búsquedas automáticas en Webometric Analyst a través de Bing para contar el número de citas a artículos de astronomía y astrofísica desde la Wikipedia. Los resultados muestran que los papers más antiguos, de antes de 2008, tienen menos probabilidades de ser citados. Esto es cierto en general y en la mayoría de las principales versiones lingüísticas de Wikipedia, aunque puede reflejar los intereses de los editores en lugar de los intereses del público. Esto concuerda con una tendencia moderada hacia la obsolescencia en el interés público en la investigación, aunque es probable que el fenómeno esté influido por las fechas en las que se creó la mayoría del contenido de Wikipedia sobre ese tema. Los artículos pueden llegar a ser obsoletos si presentan la evidencia de que más tarde fueron sustituidos por otros con datos mejorados o si proponen un modelo que luego se reemplazó. AbstractAstronomy is a natural science attracting substantial public interest. On a human scale, most individual celestial objects are essentially unchanging but is the same true for interest in astronomy research? This article uses the popular online encyclopedia Wikipedia as a proxy for public interest in academic research and assesses the extent to which it cites astronomy and astrophysics articles published between 1996 and 2014. Automatic Bing searches in Webometric Analyst were used to count the number of citations to astronomy and astrophysics articles from Wikipedia. The results show that older papers from before 2008 are increasingly less likely to be cited. This is true overall and in most of the major language versions of Wikipedia, although it may reflect editors’ interests rather than the public’s interests. This is consistent with a moderate tendency towards obsolescence in public interest in research, although it is probably affected by the dates on which most Wikipedia content on the topic was created. Papers may become obsolete if they report evidence that are later superseded by improved data or if they propose a model that is later replaced.
Abstract
La astronomía es una ciencia natural que atrae un importante interés del público. A una escala humana, la mayoría de los objetos celestes individuales son esencialmente [...]
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Quantitative meta-analysis of visual motifs throughout film history
M. Garin, A. Elduque

El profesional de la información (2016). Vol. 10, (6), 46

Abstract
El presente artículo analiza la relevancia de los motivos visuales como nuevas herramientas de investigación en cine y comunicación audiovisual, mediante un meta-análisis cuantitativo de dos bases de datos críticas: el ranking de las mejores películas de la historia publicado por el British Film Institute en 2012 y la Enciclopedia Motivos visuales del cine (un proyecto colaborativo de hasta sesenta investigadores y críticos). El primero se utiliza como indicador de valores canónicos de la historiografía cinematográfica, mientras el segundo representa un nuevo acercamiento al cine desde metodologías menos jerárquicas y autorales. Se cuantifican y comparan tres variables estratégicas (décadas, géneros, cineastas), que confirman un nivel de concordancia bajo entre las películas más significativas de ambas bases de datos, y apuntan diferencias notables en cuanto a la perspectiva histórica, los valores de alta y baja cultura y la autoría fílmica. AbstractThis paper assesses the importance of visual motifs as new research tools for film and media studies, by running a quantitative meta-study of two expert review databases: the British Film Institute best-movies 2012 poll and the Encyclopedia of visual motifs in cinema (a joint venture of up to sixty researchers and film critics). The former is used as an indicator of canonic values in film historiography, while the latter represents a new approach to cinema from a less hierarchical and nonauteur- oriented methodology. Three main variables are quantified and compared (decades, genres, directors), pointing to a low accordance between the top films of both databases, as well as to noteworthy differences in terms of historical scope, high / low culture values, and authorship.
Abstract
El presente artículo analiza la relevancia de los motivos visuales como nuevas herramientas de investigación en cine y comunicación audiovisual, mediante un meta-análisis [...]
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The ecosystem for accessing TV series and films in Spain: An outline of the situation following the Intellectual property act 2015
C. Aguilar-Paredes, M. Pérez-Montoro, L. Sánchez-Gómez

El profesional de la información (2016). Vol. 10, (6), 45

Abstract
La introducción generalizada de Internet de banda ancha ha transformado la forma tradicional de ver series de TV y películas. Más allá de los servicios legales hay un ecosistema ampliamente establecido que permite el acceso no autorizado a material con copyright; un ecosistema que en España representa un canal paralelo de consumo de contenidos. Hemos analizado los sitios web de los principales proveedores de enlaces en España durante un año, a partir de la entrada en vigor el 1 de enero 2015 del Texto Refundido de la Ley de propiedad intelectual (Trlpi). Nuestro análisis revela cómo el ecosistema ha alterado el equilibrio de este ecosistema y finamente se ha reorganizado. Sin embargo, en contraste con el objetivo de las medidas propuestas por la Trlpi, la nueva legislación no ha conducido a una reducción en el tamaño del ecosistema de la piratería en España. AbstractThe widespread introduction of broadband Internet has transformed the traditional way of watching TV series and films. Beyond the legal services there is a widely established ecosystem that provides unauthorized access to copyrighted material; an ecosystem which, in Spain, represents a parallel channel on which to view content. We have analyzed the leading link provider websites in Spain over a period of one year, since enforcement on January 1, 2015 of the Revised Text of the Intellectual property act (Trlpi). Our analysis reveals how the ecosystem has been reorganized and its balance altered. However, in contrast to the objective of the measures proposed by the Trlpi, the new legislation has not led to a reduction in the size of the piracy ecosystem in Spain.
Abstract
La introducción generalizada de Internet de banda ancha ha transformado la forma tradicional de ver series de TV y películas. Más allá de los servicios legales hay un [...]
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Media and public interest in the era of web analytics: A case study of two Spanish leading newspapers”
S. Justel-Vázquez, J. Micó-Sanz, G. Sánchez-Marín

El profesional de la información (2016). Vol. 10, (6), 44

Abstract
Las etiquetas “Lo más visto”, “Lo más compartido” y “Lo más comentado” son ejemplos de la lógica que las herramientas de analítica web imponen a los medios digitales en un ecosistema informativo en el que la audiencia, que hoy se puede cuantificar más al detalle que nunca, ha adquirido un protagonismo enorme. En este contexto, el presente artículo se centra en estudiar cómo se construye hoy la agenda de los medios en relación con la creciente importancia dada a las estadísticas de páginas vistas. SE analizan las implicaciones de este nuevo escenario en nuestras sociedades democráticas. Esta investigación toma la forma de un caso de estudio sobre dos de los principales diarios españoles, Lavanguardia.com y Elperiodico. com, recurriendo al análisis de contenido y a entrevistas en profundidad con profesionales en activo. El objetivo es dar respuesta a la siguiente pregunta: ¿qué peso tiene el interés público en las noticias y el contenido viral o anecdótico que se propaga en la web? AbstractThe labels “The most viewed”, “The most shared”, and “The most commented” are examples of the logic from web analytics tools in an information ecosystem where the audience has acquired an enormous role because it is now possible to quantify more precisely than ever before. In this context, the present investigation focuses on how the digital media agenda is currently being constructed in relation to the increasing importance given to pageview statistics. The implications of this new scenario for our society as a whole will be analyzed. This research takes the form of a case study of two of Spain’s leading newspapers, Lavanguardia.com and Elperiodico.com, using content analysis and in-depth interviews with working professionals. The aim of the research is to attempt to answer the following questions: How relevant is public interest news? How much importance is accorded to anecdotal and viral content?
Abstract
Las etiquetas “Lo más visto”, “Lo más compartido” y “Lo más comentado” son ejemplos de la lógica que las herramientas de analítica web imponen a los medios [...]
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An application of people’s sentiment from social media to smart cities
F. Estévez-Ortiz, A. García-Jiménez, P. Glösekötter

El profesional de la información (2016). Vol. 10, (6), 43

Abstract
En este trabajo se presenta una propuesta basada en el “sentiment analysis” en medios sociales y orientada a la gobernanza digital en el marco de las ciudades inteligentes. Este sistema, después de seleccionar un grupo de temas relacionados con las preocupaciones de las personas acerca de la vida diaria en las ciudades, hace uso del léxico Afinn dado que el diccionario aplica una puntuación a cada palabra individual con el fin de reconocer y medir la fuerza de cada una. El experimento recupera tuits, clasificados por hashtags en una base de datos y, para cada uno de ellos, calcula el “sentimiento”. Esto implica el uso de procesos estadísticos para el reconocimiento del “sentimiento” como: el cálculo de la media ponderada, la desviación estándar y la distribución entre -5 a +5, el rango de puntuación usado por el léxico. Finalmente, se realiza una evaluación humana con el objetivo de comparar los resultados derivados del sistema automático. AbstractThis paper presents a method for analyzing social media and digital governance in smart cities. This research, after selecting a group of issues related to people’s concerns about daily life in cities, makes use of Afinn lexicon as dictionary with sentiment score in order to recognize and measure the strength of individual words. The experiment retrieves different tweets classified by hashtags in a database and calculates an average sentiment. It involves some statistical processes for the recognition of the topics’ sentiment: the calculation of the weighted average, the standard deviation, and the distribution among -5 to +5, based on the score range used by the lexicon. Finally, human evaluation is used to compare results from the automatic system.
Abstract
En este trabajo se presenta una propuesta basada en el “sentiment analysis” en medios sociales y orientada a la gobernanza digital en el marco de las ciudades inteligentes. [...]
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Internet technology trends: Towards a paradigm shift
J. Serrano-Cobos

El profesional de la información (2016). Vol. 10, (6), 42

Abstract
Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, communication, and information management revolve around the topics of artificial intelligence, immediacy, personalization, big data, internet of things, and multiple forms of interaction.
Abstract
Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients [...]
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Agenda
-. EPI

El profesional de la información (2016). Vol. 10, (5), 41

Abstract
Congresos,
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Film content analysis at six major Spanish film libraries
R. Domínguez-Delgado, M. López-Hernández

El profesional de la información (2016). Vol. 10, (5), 40

Abstract
In the field of library and information science, content analysis is a fundamental task for the efficient retrieval of information by the users of information systems. In this paper, an analysis is conducted on the current state of this task at six major Spanish film libraries by interviewing those responsible for the content analysis of film collections and performing a comparative analysis of the fields related to film content in the most exhaustive document analysis worksheets employed by each one of these six institutions to catalog their film collections.
Abstract
In the field of library and information science, content analysis is a fundamental task for the efficient retrieval of information by the users of information systems. In [...]
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Presence of alleged predatory journals in bibliographic databases: Analysis of Beall’s list
M. Somoza-Fernández, J. Rodríguez-Gairín, C. Urbano

El profesional de la información (2016). Vol. 10, (5), 39

Abstract
The presence of journals considered predatory are analysed in various bibliographic databases and in the Directory of Open Access Journals (DOAJ). Of the list produced by Jeffrey Beall of possible or probable predatory open access academic journals, 944 of those are reviewed, cross-referencing their ISSN with the Information Matrix for the Analysis of Journals (MIAR) developed at the University of Barcelona. It is then determined whether these journals appear in citation indexes such as Web of Science or Scopus, in multidisciplinary databases, in specialised databases or in the DOAJ directory. The study concludes that there is no significant widespread presence of predatory journals in bibliographic databases, although some such as Emerging Sources Citation Index, Veterinary Science Database or DOAJ show somewhat higher values than expected, and so should be monitored and revised in the future by database producers or by Beall’s list.
Abstract
The presence of journals considered predatory are analysed in various bibliographic databases and in the Directory of Open Access Journals (DOAJ). Of the list produced by [...]
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Transparency and access to information on research projects in Spanish public universities
A. Pacios, M. Vianello-Osti, B. Rodríguez-Bravo

El profesional de la información (2016). Vol. 10, (5), 38

Abstract
In the framework of Spain’s Transparency Act of 2013, an analysis is conducted of the information on research projects headed or participated in by Spanish public university teaching staff and funded by public institutions and bodies. The aims are to ascertain whether this information is associated with and published on transparency portals and to determine its typology and characteristics. The analysis covers portals and websites, access points and the type of information furnished. Although universities comply with the transparency obligations laid down in the act, the information on research projects freely available is not individualised and only rarely matched to results (such as articles, patents or conference communications), particulars that would not only encourage knowledge sharing, but enhance the credibility of and trust in research funding.
Abstract
In the framework of Spain’s Transparency Act of 2013, an analysis is conducted of the information on research projects headed or participated in by Spanish public university [...]
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Technologies for incorporating 3D objects in paper and digital books
C. Carbonell-Carrera, J. Saorín, C. Meier, D. Melián-Díaz, J. De-la-Torre-Cantero

El profesional de la información (2016). Vol. 10, (4), 37

Abstract
Traditionally, the book uses text, pictures, and drawings to show information. To complement the information, various methods have been used, such as adding tangible objects or models. With the advent of digital books, it is possible to incorporate videos, interactive graphics, photo galleries, and 3D objects. This article describes the possibilities of including 3D models in books that are paper or electronic (read on a desktop or mobile device). For this article we have made several book prototypes in various formats, and instructions are presented so that the reader can visualize the 3D objects contained in them.
Abstract
Traditionally, the book uses text, pictures, and drawings to show information. To complement the information, various methods have been used, such as adding tangible objects [...]
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Agenda
-. EPI

El profesional de la información (2016). Vol. 10, (4), 36
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Evaluadores El profesional de la información (2014-2015)
-. EPI

El profesional de la información (2016). Vol. 10, (4), 35
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A proposal of rankings of Spanish universities in social networking sites
C. Zarco, S. Del-Barrio-García, Ó. Cordón

El profesional de la información (2016). Vol. 10, (4), 34

Abstract
University rankings have become popular tools to evaluate the results of academic institutions. The existing proposals of rankings of universities in Spain, based on social networking sites, show some limitations related to their lack of coverage, their specificity, and their lack of transparency in the ranking definition. The goal of this work is to introduce a general design framework for coherent classifications to analyze the impact of all Spanish universities, both public and private, in four social networking sites: Twitter, Facebook, LinkedIn, and YouTube. The proposed framework is based on the definition of a criteria taxonomy, the selection of those criteria available in the four social networking sites, and the proposal of various kinds of indicators using them. To illustrate our framework, two case studies are developed evaluating the presence and influence of Spanish universities in Twitter and LinkedIn.
Abstract
University rankings have become popular tools to evaluate the results of academic institutions. The existing proposals of rankings of universities in Spain, based on social [...]
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Design of an aggregator for managing informative big data
M. Blázquez-Ochando

El profesional de la información (2016). Vol. 10, (4), 33

Abstract
The design and characteristics of a new open source content aggregation program, AXYZ, are described. Several features of the program standout, including the processing engine of syndication channels, monitoring capability of information recovery in real time, possibility of configuration of the aggregator behavior, automatic content classification, and new models for representing information from relational interactive maps. On the other hand, the aggregation program is designed to manage thousands of syndication channels in the RSS format. It also provides statistics that can be used to study the production of any information producer and the impact of the information published in other sources. The AXYZ modules are capable of comparing the relationship between news or information from different sources and the degree of influence which is detected by patterns.
Abstract
The design and characteristics of a new open source content aggregation program, AXYZ, are described. Several features of the program standout, including the processing engine [...]
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Analysis of peer recommendations in the online reputation of organizations
L. Benítez-Eyzaguirre

El profesional de la información (2016). Vol. 10, (4), 32

Abstract
Corporate reputation is affected by the growing impact of online reputation, because of the weight of peer recommendations in social media. Digital prosumers’ (McLuhan; Nevitt, 1972; Toffler, 1981; Tapscott, 1997) autonomy and ability on the internet have led them to integrate with stakeholders. Their role in relation to corporate reputation has barely been recognized. In the context of the definition of these concepts, this article proposes analysis models and tools for online reputation study, based on the communicative actions of prosumers. We take a qualitative methodology as the basic strategy to approach the knowledge of the public and the stakeholders. We carry out a critical theoretical review based on secondary sources.
Abstract
Corporate reputation is affected by the growing impact of online reputation, because of the weight of peer recommendations in social media. Digital prosumers’ (McLuhan; [...]
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Use of data in advertising creativity: The case of Google’s Art, Copy & Code
D. Selva-Ruiz, L. Caro-Castaño

El profesional de la información (2016). Vol. 10, (4), 31

Abstract
Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google’s Art, Copy & Code project and four of its campaigns. This analysis reveals many features that would add value for the user including joint use of various open web technologies and different devices, all within the framework of procedures and structures that are well-established in the advertising field.
Abstract
Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative [...]
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How to analyze the impact of research data with metrics: Models and services
A. Ferrer-Sapena, E. Sánchez-Pérez, R. Aleixandre-Benavent, F. Peset

El profesional de la información (2016). Vol. 10, (4), 30

Abstract
This article is a summary of the different pathways to publish research data, of metrics for evaluating publishing and reuse, and of the existing services for measuring the reuse of research data. It is not yet possible to accurately analyze the metrics for open research data and this is one of the reasons why, in general, researchers do not include them in the assessment of their work. In order to further the use of these tools, it is necessary to increase the number of studies about these evaluation metrics.
Abstract
This article is a summary of the different pathways to publish research data, of metrics for evaluating publishing and reuse, and of the existing services for measuring the [...]
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Big data techniques: Large-scale text analysis for scientific and journalistic research
C. Arcila-Calderón, E. Barbosa-Caro, F. Cabezuelo-Lorenzo

El profesional de la información (2016). Vol. 10, (4), 29

Abstract
This paper conceptualizes the term big data and describes its relevance in social research and journalistic practices. We explain large-scale text analysis techniques such as automated content analysis, data mining, machine learning, topic modeling, and sentiment analysis, which may help scientific discovery in social sciences and news production in journalism. We explain the required e-infrastructure for big data analysis with the use of cloud computing and we asses the use of the main packages and libraries for information retrieval and analysis in commercial software and programming languages such as Python or R.
Abstract
This paper conceptualizes the term big data and describes its relevance in social research and journalistic practices. We explain large-scale text analysis techniques such [...]
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Prevalence and ability to recognize academic plagiarism among university students in economics
R. Comas-Forgas, J. Sureda-Negre

El profesional de la información (2016). Vol. 10, (4), 28

Abstract
The relationship between knowledge of what constitutes academic plagiarism, knowledge of citation norms, and academic plagiarism perpetration among students in their final year of Economics at an average size Spanish university is analyzed. The research counted on the participation of a sample (n=325) of students who responded to a questionnaire prepared adhoc for this study. This research highlights the deficits that participating students had in determining when a text is plagiarized and in recognizing a citation or a reference. The results suggest an absence in students’ ability to recognize plagiarism relates directly to the commission of it. The study provides data on students who commit plagiarism accidentally and those who do it intentionally.
Abstract
The relationship between knowledge of what constitutes academic plagiarism, knowledge of citation norms, and academic plagiarism perpetration among students in their final [...]
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Situation of documentation services in the Andalusian written media
N. Meléndez-Malavé, R. Hirschfeld-Suárez

El profesional de la información (2016). Vol. 10, (4), 27

Abstract
This paper analyzes the situation of the archive departments in 14 of the Andalusian local newspapers. The aim is to update a similar study entitled “Situation of archive services in the daily press of Andalusia” (Aquesolo-Vegas, 1996) in which an analysis of these departments was performed for seven newspapers. This work studies, adapts, and extends the methodology of the above cited study to know how the situation has evolved since 1996. To that end, this field study is based on questionnaires sent to 16 Andalusian newspapers, two per province; 14 of which were completed. Aspects such as tasks, staff, facilities, and equipment are analyzed. The results show a technological restructuring, and also a reduction, or even the disappearance, of these services, due to the economic downturn. Therefore, journalists must now search for documents by themselves.
Abstract
This paper analyzes the situation of the archive departments in 14 of the Andalusian local newspapers. The aim is to update a similar study entitled “Situation of archive [...]
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Joupreneur: An original methodology for raising the entrepreneurial intention among journalism students
M. Goyanes, M. Serra

El profesional de la información (2016). Vol. 10, (4), 26

Abstract
This article describes in detail, and empirically validates a methodology for raising entrepreneurial intentions among journalism students. The research is based on pre-post surveys of four groups of students (88 in total), ages 18-25, from the Carlos III University of Madrid, and measures the change in the students’ intentions after a period of three months in a sixcredit, third-year, journalism class. The findings contribute to the theories of education and have wider implications for the practice of entrepreneurship teaching among journalism students.
Abstract
This article describes in detail, and empirically validates a methodology for raising entrepreneurial intentions among journalism students. The research is based on pre-post [...]
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Computational analysis of the orthotypographic and paralinguistic characteristics of journalistic tweets
E. Vázquez-Cano, J. Fombona, C. Bernal

El profesional de la información (2016). Vol. 10, (4), 25

Abstract
The main orthotypographic and paralinguistic characteristics of journalistic tweets using a sample of ten of the most media active Spanish journalists in the network of microblogging Twitter are analyzed. Through a research methodology based on the computer-mediated discourse of computational linguistics and statistical processing of digital messages, 178 journalistic tweets are analyzed using computational linguistics techniques (tokenization and lemmatization) and statistical processing of digital messages (inferential statistics). The results show that the orthotypographic elements with greater representation are the quotes and suspension points in tweets of average length not exceeding 100 characters. Also, the most significant paralinguistic elements are the hashtags, ats, and images in tweets with a low density of words (9.07%).
Abstract
The main orthotypographic and paralinguistic characteristics of journalistic tweets using a sample of ten of the most media active Spanish journalists in the network of microblogging [...]
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Civic participation and interactive documentaries: a contribution to the open government model
L. Cortés-Selva, M. Pérez-Escolar

El profesional de la información (2016). Vol. 10, (4), 24

Abstract
This research introduces the marriage between interactive documentaries (i-docs) and politics as an opportunity to motivate new civic participation and expression in the political sphere. The main objective of this study is to identify the different degrees of civic participation that i-docs permit and to setup a classification according to these levels of engagement. In order to achieve the main objective, this research has analyzed a group of documentaries using a mixture of Gaudenzi, Gifreu-Castells, and Nash methodology. The results show that it is possible to find a parallel between the closed mode and the Orwellian model; the semi-closed mode and the Tokenism model; the semi-opened mode and the playful model; and between the opened mode and the Athenian model. However, only the opened mode, used in the Global lives documentary, offers a real experience that symbolizes the purest representation of an open government system.
Abstract
This research introduces the marriage between interactive documentaries (i-docs) and politics as an opportunity to motivate new civic participation and expression in the political [...]
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Data management in audiovisual business: Netflix as a case study”
E. Fernández-Manzano, E. Neira, J. Clares-Gavilán

El profesional de la información (2016). Vol. 10, (4), 23

Abstract
Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision- making, regarding both the content of the database and suscribers to the database. In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix. This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.
Abstract
Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision- making, regarding both the content of the database [...]
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Data management in audiovisual business: Netflix as a case study
E. Fernández-Manzano, E. Neira, J. Clares-Gavilán

El profesional de la información (2016). Vol. 10, (4), 22

Abstract
Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision- making, regarding both the content of the database and suscribers to the database. In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix. This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.
Abstract
Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision- making, regarding both the content of the database [...]
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Degree of compliance with the Laws of Transparency, access, and good governance and of the Reuse of procurement data from the Spanish central government
P. Beltrán-Orenes, E. Martínez-Pastor

El profesional de la información (2016). Vol. 10, (4), 21

Abstract
This study looks at how and if the Spanish central government is currently meeting the laws of transparency and good governance by providing access to public data. The first part is a description of the most relevant legal standards relating to this topic. Subjects, information on recruitment, formats available to reuse information, and platforms on which these public data are published are identified. This study was performed using March 2016 data from the Public Platform for Hiring which is provided by the Ministry of Finance and Public Administration of Spain. The most important finding may be that the law has been correctly applied by the Spanish government for the reuse of information. On the other hand, accessing information is difficult and nearly half of the subjects do not offer hiring data despite this requirement.
Abstract
This study looks at how and if the Spanish central government is currently meeting the laws of transparency and good governance by providing access to public data. The first [...]
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Social sciences and humanities research data and metadata: A perspective from thematic data repositories
N. Gómez, E. Méndez, T. Hernández-Pérez

El profesional de la información (2016). Vol. 10, (4), 20

Abstract
This paper studies research data repositories in the social sciences and humanities (SSH), from the Registry of Research Data Repositories (re3data), paying particular attention to metadata models used to describe the datasets included in them. 397 repositories are reviewed at the general level, including those of a multidisciplinary nature. We discuss and reflect on the special features of research data in these disciplines, and on coverage and information collected by re3data. The metadata schemas and standards most commonly used in SSH repositories are analyzed, with special emphasis on the six main repositories.
Abstract
This paper studies research data repositories in the social sciences and humanities (SSH), from the Registry of Research Data Repositories (re3data), paying particular attention [...]
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Social sciences and humanities research data and metadata: A perspective from thematic data repositories
N. Gómez, E. Méndez, T. Hernández-Pérez

El profesional de la información (2016). Vol. 10, (4), 19

Abstract
This paper studies research data repositories in the social sciences and humanities (SSH), from the Registry of Research Data Repositories (re3data), paying particular attention to metadata models used to describe the datasets included in them. 397 repositories are reviewed at the general level, including those of a multidisciplinary nature. We discuss and reflect on the special features of research data in these disciplines, and on coverage and information collected by re3data. The metadata schemas and standards most commonly used in SSH repositories are analyzed, with special emphasis on the six main repositories.
Abstract
This paper studies research data repositories in the social sciences and humanities (SSH), from the Registry of Research Data Repositories (re3data), paying particular attention [...]
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Consumption of public institutions’ open data by Spanish citizens
M. Gértrudix, M. Gertrudis-Casado, S. Álvarez-García

El profesional de la información (2016). Vol. 10, (4), 18

Abstract
The consumption practices of Spanish citizens of open data published by public institutions are evaluated, within the context of the implementation of the Transparency Portal in Spain. Through an online survey, representative of the studied universe, and through an analysis of descriptive statistics, contingency tables and association measures for nominal variables, the degree of awareness about the availability of open data offered by public bodies are compared, their use is described, and reasons for their use are identified. The results reveal low penetration of the open data culture, and citizen distrust of the actions carried out by public institutions for the access, use, and reuse of open data, which will require a change of orientation in communication and stimulation policies.
Abstract
The consumption practices of Spanish citizens of open data published by public institutions are evaluated, within the context of the implementation of the Transparency Portal [...]
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Consumption of public institutions’ open data by Spanish citizens
M. Gértrudix, M. Gertrudis-Casado, S. Álvarez-García

El profesional de la información (2016). Vol. 10, (4), 17

Abstract
The consumption practices of Spanish citizens of open data published by public institutions are evaluated, within the context of the implementation of the Transparency Portal in Spain. Through an online survey, representative of the studied universe, and through an analysis of descriptive statistics, contingency tables and association measures for nominal variables, the degree of awareness about the availability of open data offered by public bodies are compared, their use is described, and reasons for their use are identified. The results reveal low penetration of the open data culture, and citizen distrust of the actions carried out by public institutions for the access, use, and reuse of open data, which will require a change of orientation in communication and stimulation policies.
Abstract
The consumption practices of Spanish citizens of open data published by public institutions are evaluated, within the context of the implementation of the Transparency Portal [...]
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Knowledge management: origins and evolution
M. Pérez-Montoro

El profesional de la información (2016). Vol. 10, (4), 16

Abstract
Since its origins, the discipline of knowledge management has had a unique evolution: going strong at first, followed by solid development, but currently falling into languid stagnation. In this paper we analyze this trajectory by describing the founding context of the discipline and reviewing its evolution using two indicators, the heightened interest in recent decades and the annual scientific production (monographs and articles in indexed journals). Finally, the ecosystem of university training that is focused on knowledge management is described.
Abstract
Since its origins, the discipline of knowledge management has had a unique evolution: going strong at first, followed by solid development, but currently falling into languid [...]
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In the age of the web of data: first open data, then big data
T. Hernández-Pérez

El profesional de la información (2016). Vol. 10, (4), 15

Abstract
Review of the concepts and technologies associated with the transition from a web of documents to a web of data. The role that public and academic libraries are playing or may play about big data, open data, and linked open data is described. The strategic importance of open data and linked open data (LOD) for the future of libraries is emphasized.
Abstract
Review of the concepts and technologies associated with the transition from a web of documents to a web of data. The role that public and academic libraries are playing or [...]
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