The transport sector accounts for 25% of the global CO2 emissions. All firms in the transport industry share a responsibility for this environmental impact. This paper explores, as one of the first, the attitude of both shippers and forwarders, as the main purchasers of transport services, towards environmental sustainability in the sourcing of transport services. Based on a literature review we develop several hypotheses and test those through a survey among shippers and forwarders in the Netherlands. We conclude that shippers focus more on sustainability than forwarders, the size of shippers has a positive influence on the demand for transparency of the environmental performance, explicit sustainability targets have a positive influence on the demand for sustainable solutions and the vast majority of shippers and forwarders expect an increased importance of sustainable purchasing.
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