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En el primer trimestre 2018 presentaremos la publicación de la sexta edición del estudio Top 25 Profesiones [...]

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En octubre 2017 publicamos el primer estudio [...]

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The digital transformation of the university is linked to the integration of technology tools and digital resources to all areas of the organization: management, academic offerings, learning processes, research, and communication. This transformation is an obligation, but also an [...]

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Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, [...]

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The digital transformation has changed consumer habits and created global businesses over the Internet. To relate to customers and meet their needs, companies have created work structures that require professionals with an understanding the Web and today’s media ecosystem. Based [...]

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This chapter addresses the challenges that changing technologies pose to urban planning. Urban planning continues to be influenced by an emerging creativity and knowledge-sharing culture that has an inherent connection to digital transformation. Technology certainly plays an important [...]

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The degree of maturity in the digital transformation of the Public Relations and Communication agencies that were associated with the Spanish Association of Communication Directors-Dircom is analyzed. The model for digital transformation proposed by Westerman; Bonnet; McAfee (2012; [...]

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The communication industry in Colombia has promoted over the last decade a process of transformation and design of new proposals in both traditional media and digital natives, a range of operational strategies to distribute textual, sound, and visual formats through the social networks, [...]

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Digital transformation is one of Russia’s national goals and development objectives. Therefore, monitoring sociological studies aimed at collecting public perceptions of effectiveness and risks of government digitalization are highly relevant. The goal of this paper is to [...]

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Digital technologies have increased the influence of technology in business, even changing busi- ness models and strategies of organisations. This influence, called Digital Transformation of Business (DT), happens when there is an increase of the number of digital connections, infor- [...]