Abstract

The dissonance between what teenagers learn in classrooms and their everyday lives is not a recent phenomenon, but it is increasingly relevant as school systems are unable to follow the evolution of media and society beyond traditional concerns regarding the protection of young [...]

Abstract

The current process of social transformation is driven by the growth of the culture of transparency and accountability, the socio-technological development of the web and the opening of public data. This situation forces the media to rethink their models of social intermediation, [...]

Abstract

The main purpose of this article focuses on identifying specific Information and Communication Technologies skills, particularly those related to web pages and e-mail, useful in the implementation of Guidance functions and tasks. To this end, it was designed a competence map overlaid [...]

Abstract

The increase in online audience and the development of Big Data in organizations modify the media planning activity and, consequently, the profile of the planner. Following the digital expansion, more information has become available to perform this task, but also, more complexity [...]

Abstract

The socioeconomic impact has global effects and Media is not exempt from them as they follow global trends, leaving growing need evidence of the development of aptitudes and skills (personal and social) from Communication professionals, so that they are prepared to undertake their [...]

Abstract

Universities are currently immersed in what is known as the process of European convergence to create the European Higher Education Area (EHEA). The aim is to establish a standardized, compatible and flexible European university system that enables graduates and undergraduates to [...]

Abstract

The aim of the present submission is to show the results of the study carried out with 199 students of journalism degree from the University of Valladolid. This experience evaluates to what extend blogs promote individual and group competences and skills, with the goal to determine [...]

Abstract

Spain is among the countries where online sales are growing fastest, with well over 2,000 activeo nline stores. However, there are not yet many trained and experienced eCommerce professionals, which presents an opportunity for those with knowledge of Information Management to colonize [...]

Abstract

The new definition of the professional profile of information managers in the digital era cannot be uniformly considered, but will be determined by particular variations in each sector. The specific field of audiovisual production, defined by the ever increasing consumption of image-based [...]

Abstract

Although information professionals are working with the newer technologies, sometimes little innovation is seen in their services. The innovation skills of professionals and students of library and information science are discussed. The possibilities to be innovative are considered, [...]