• A. Pérez-Virtus, A. Larrondo-Ureta
    correspondencias & análisis (2018). 126

    Abstract
    Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), [...]

  • I. Gutiérrez, M. Becerra, J. Miguel
    correspondencias & análisis (2018). 125

    Abstract
    Video games have been created on political and social issues since the beginning of this medium. In recent years, many computer developers are creating and launching games [...]

  • I. Nascimento, G. Said
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    Abstract
    This research addresses the analysis of the construction of the female identity in the news regarding the Female Brazilian National Soccer Team broadcasted in “Globo [...]

  • G. Padilla
    correspondencias & análisis (2018). 123

    Abstract
    Storytelling is a human action. Humankind practices it from memorial times until these days. Stories are important for species survival since through these knowledge is transfer [...]

  • M. Morales, L. García, H. Ledezma
    correspondencias & análisis (2018). 122

    Abstract
    This research aims to analyze whether the adults in the municipalities of Monterrey and Apodaca in the state of Nuevo León (Mexico) have electronic tools that allow [...]

  • C. Quesada
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    Abstract
    Some elements are proposed for the interpretation of the content of the documentary short films produced by Fernando Valdivia, particularly Buscando el azul (2003), situating [...]

  • P. Saldanha
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    Abstract
    At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types [...]

  • F. Beltramelli, D. Serna, D. Herrera
    correspondencias & análisis (2018). 119

    Abstract
    This paper contributes for the research agenda located at the intersection of processed normative changes and the advancement of new convergent technologies for the Audiovisual [...]

  • N. Morales, V. Mieles, T. Diaz
    correspondencias & análisis (2018). 118

    Abstract
    Interactive maps are digital tools that make information available to people in a visual way, in a single set. In addition, they offer the necessary flexibility so that each [...]

  • Y. Lara
    correspondencias & análisis (2018). 117

    Abstract
    The main aim of this paper is to determine if the Corporate Identity System (SIC) of Universidad Autónoma de Nuevo León (UANL) transmits notoriety elements of [...]

  • O. Vega, G. Murillo, V. Valderrama
    correspondencias & análisis (2018). 116

    Abstract
    This article reflects on visual essay as a research instrument within social communication, which builds meaning from the visual, linking ideas, emotions and affects, and [...]

  • A. Pérez-Virtusa, A. Larrondo-Ureta
    correspondencias & análisis (2018). 115

    Abstract
    Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), [...]

  • D. Montemayor, M. Rasgado
    correspondencias & análisis (2018). 114

    Abstract
    Several academic studies have confirmed that young university students are using social media to get information about what is happening with their communities. This article [...]

  • R. Muñoz-González
    correspondencias & análisis (2018). 113

    Abstract
    This article discusses an important challenge for Internet governance: the difficulties entailed in articulating the multiplicity of scenarios and contexts that shape it. [...]

  • O. Islas, A. Arribas
    correspondencias & análisis (2018). 112

    Abstract
    Our objective is to highlight the dimensions of the digital system. To do it, we present figures related to the global penetration of the Internet and analyze the penetration [...]

  • L. Sepúlveda, A. Cambrón
    correspondencias & análisis (2018). 111

    Abstract
    This article shows a new vision of Media Consumption for Communication Research through the relation between a host society and Diaspora. Immigrant’s Media Consumption [...]

  • P. Mendoza
    correspondencias & análisis (2018). 110

    Abstract
    If Galicia is nowadays considered a historical community, along with Catalonia and Basque Country, is because Galicia approved, in referendum, its first Statute of Autonomy [...]

  • R. Carcela
    correspondencias & análisis (2018). 109

    Abstract
    The article analyzes and describes the thematic contents of incident reports in the press. Incident reports belong to the area of specialized journalism, because of the topic [...]

  • A. Dillon
    correspondencias & análisis (2018). 108

    Abstract
    The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main [...]

  • R. Sartori, J. Rivera, R. Oyarzo
    correspondencias & análisis (2018). 107

    Abstract
    Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.} This [...]

  • J. Blasco
    correspondencias & análisis (2018). 106

    Abstract
    There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, [...]

  • M. Lazo
    correspondencias & análisis (2018). 105

    Abstract
    The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of [...]

  • J. Villegas
    correspondencias & análisis (2018). 104

    Abstract
    This article reflects on the Youth as a stage of transition and change in human life that has been interpreted, in many ways, by the Media. Young people often represent an [...]

  • B. Nieto
    correspondencias & análisis (2018). 103

    Abstract
    Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward [...]

  • A. Frade
    correspondencias & análisis (2018). 102

    Abstract
    This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of [...]

  • A. González, S. Area
    correspondencias & análisis (2018). 101

    Abstract
    Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about [...]

  • A. Bouzon, J. Devillard
    correspondencias & análisis (2018). 100

    Abstract
    The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the [...]

  • M. Gestal
    correspondencias & análisis (2018). 99

    Abstract
    In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on [...]

  • S. Córdoba
    correspondencias & análisis (2018). 98

    Abstract
    The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness. The financial [...]

  • F. Martín
    correspondencias & análisis (2018). 97

    Abstract
    In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or [...]

  • A. Russo, C. Montes
    correspondencias & análisis (2018). 96

    Abstract
    Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism [...]

  • M. Mayorga, D. Correa
    correspondencias & análisis (2018). 95

    Abstract
    This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching [...]

  • L. Zamora
    correspondencias & análisis (2018). 94

    Abstract
    In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what [...]

  • X. Silva
    correspondencias & análisis (2018). 93

    Abstract
    Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his [...]

  • L. Ladevéze, T. Lacave
    correspondencias & análisis (2018). 92

    Abstract
    The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about [...]

  • A. Zepeda, D. Franco
    correspondencias & análisis (2018). 91

    Abstract
    The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn [...]

  • M. Sáez
    correspondencias & análisis (2018). 90

    Abstract
    Legal changes about family Law in Spain are important in recent past. One reason for this is the social change with a predicable storytelling in the Press. Relationships, [...]

  • R. Fernández
    correspondencias & análisis (2018). 89

    Abstract
    This qualitative research analyzes Decree Inter Mirifica (1963), which states the responsibility of Mass Media and its relation to Culture, Science, Multiculturalism, as well [...]

  • C. Chiang
    correspondencias & análisis (2018). 88

    Abstract
    One of the key factors in the maturation of modern Journalism, during the 20th century, has been the evolution of Journalism Genres, especially in the Press. Their domain [...]

  • S. Lavander
    correspondencias & análisis (2018). 87

    Abstract
    This article explores the State and its units of conflict management’s capacitiesand limitations to transform social environmental conflicts. The analysis  focuses [...]

  • R. Carcela
    correspondencias & análisis (2018). 86

    Abstract
    The article is an historical and journalistic study about El Caso, an events weekly newspaper, which was published during 40 years in Spain. We analyze the historic evolution [...]

  • H. Cuéllar
    correspondencias & análisis (2018). 85

    Abstract
    The present paper is an approach to the construction, development and dissemination of gender roles (male and female) from the publicity established in Lima. This self-critical [...]

  • M. Lazo
    correspondencias & análisis (2018). 84

    Abstract
    Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to [...]

  • C. Quesada
    correspondencias & análisis (2018). 83

    Abstract
    After mid-eighteenth century the Viceroyalty of Peru began a series of administrative reforms in an effort to streamline the needs of the Spanish Bourbon Monarchy. These reforms [...]

  • E. Torres, B. Varea
    correspondencias & análisis (2018). 82

    Abstract
    This article presents the results of a comparative analysis of the Press coverage of natural disasters in the world by Spanish newspapers during the years 2009 and 2010 and [...]

  • L. Amado
    correspondencias & análisis (2018). 81

    Abstract
    Web 2.0 has become an important space for citizens to get together and spread their complaints on matters of public interest. In Peru, we can see this in citizen campaigns [...]

  • J. Borea
    correspondencias & análisis (2018). 80

    Abstract
    The growing presence of Internet and social networks into the structure of social information and their integration into traditional journalism, give the idea of a shift in [...]

  • J. Lozano
    correspondencias & análisis (2018). 79

    Abstract
    The importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse [...]

  • A. Walther
    correspondencias & análisis (2018). 78

    Abstract
    There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed [...]

  • J. Vázquez
    correspondencias & análisis (2018). 77

    Abstract
    Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong [...]

  • A. Godoy
    correspondencias & análisis (2018). 76

    Abstract
    Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged [...]

  • D. Mazzone
    correspondencias & análisis (2018). 75

    Abstract
    In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty [...]

  • F. Real
    correspondencias & análisis (2018). 74

    Abstract
    The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” [...]

  • C. Parraga
    correspondencias & análisis (2018). 73

    Abstract
    The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, [...]

  • F. Inostroza
    correspondencias & análisis (2018). 72

    Abstract
    The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, [...]

  • H. Cuéllar
    correspondencias & análisis (2018). 71

    Abstract
    This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide [...]

  • E. Garzón, M. Amérigo, S. Thiéblemont-Dollet
    correspondencias & análisis (2018). 70

    Abstract
    The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the [...]

  • M. Dávila
    correspondencias & análisis (2018). 69

    Abstract
    This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an [...]

  • M. Lazo
    correspondencias & análisis (2018). 68

    Abstract
    Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services [...]

  • M. Castro
    correspondencias & análisis (2018). 67

    Abstract
    It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only [...]

  • L. Vásquez
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    Abstract
    Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. [...]

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    correspondencias & análisis (2018). 65

    Abstract
    The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological [...]

  • J. Vivar, C. Aguilar
    correspondencias & análisis (2018). 64

    Abstract
    This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty [...]

  • A. Oca
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    Abstract
    The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences [...]

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    Abstract
    In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset [...]

  • I. Morales, G. Cadena
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    Abstract
    The intention of this work is to present the design and implementation of a communication strategy based on the use of social networks on the web 2.0, in order to promote [...]

  • F. Hiniesta
    correspondencias & análisis (2018). 60

    Abstract
    The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., [...]

  • M. Sarapura, L. Chanamé
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    Abstract
    The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the [...]

  • A. Bocio, R. Chávez
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    Abstract
    This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the [...]

  • M. García
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    Abstract
    From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like [...]

  • M. Bueno
    correspondencias & análisis (2018). 56

    Abstract
    “Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been [...]

  • R. Martínez
    correspondencias & análisis (2018). 55

    Abstract
    The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). [...]

  • G. Navarro
    correspondencias & análisis (2018). 54

    Abstract
    10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press [...]

  • M. Patiño, J. Tamayo
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    Abstract
    This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in [...]

  • J. Torrijos
    correspondencias & análisis (2018). 52

    Abstract
    Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. [...]

  • F. Morante
    correspondencias & análisis (2018). 51

    Abstract
    This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private [...]

  • A. Azurmendi
    correspondencias & análisis (2018). 50

    Abstract
    The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s [...]

  • A. Gallardo
    correspondencias & análisis (2018). 49

    Abstract
    In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives [...]

  • A. Portella
    correspondencias & análisis (2018). 48

    Abstract
    This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America [...]

  • P. Cumpén
    correspondencias & análisis (2018). 47

    Abstract
    The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, [...]

  • A. Rosa
    correspondencias & análisis (2018). 46

    Abstract
    The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact [...]

  • C. Yizuka
    correspondencias & análisis (2018). 45

    Abstract
    The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This [...]

  • L. Romero
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    Abstract
    This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices [...]

  • B. Szady
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    Abstract
    At the end of the 20th century, in Latin America, Gabriel García Márquez created the Foundation of New Latin American Journalism (FNPI). Thanks to this, a few [...]

  • M. Alaniz
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    Abstract
    The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict [...]

  • S. Mendoza, F. Fernández, H. Pinto
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    Abstract
    In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, [...]

  • D. Bermúdez, M. Marín
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    Abstract
    This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two [...]

  • R. Cerro
    correspondencias & análisis (2018). 39

    Abstract
    The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the [...]

  • K. Gaona
    correspondencias & análisis (2018). 38

    Abstract
    This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media [...]

  • G. Padilla
    correspondencias & análisis (2018). 37

    Abstract
    Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both [...]

  • E. Villanueva
    correspondencias & análisis (2018). 36

    Abstract
    The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. [...]

  • M. Sanmartín, N. Márquez
    correspondencias & análisis (2018). 35

    Abstract
    Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the [...]

  • C. Vega
    correspondencias & análisis (2018). 34

    Abstract
    The arrival of the New Journalism has certainly changed journalism itself in every single aspect. This new movement seeks to apply narrative resources traditionally assimilated [...]

  • J. Protzel
    correspondencias & análisis (2018). 33

    Abstract
    Interculturality, as an idea and as a fact, so present since the last decades of the last century, because of the increasing domestic and international migrations worldwide, [...]

  • M. Vitolas
    correspondencias & análisis (2018). 32

    Abstract
    Under Fujimori’s regime, Peruvian Press knew the explosion of Popular Press. This one had a very special relationship with Fujimori’s regime and his communication [...]

  • M. Petracci
    correspondencias & análisis (2018). 31

    Abstract
    Health Communication is a field of knowledge, which is in a growing and strengthening process at present. The aim of this article is to analyze three qualitative studies about [...]

  • E. Carniglia
    correspondencias & análisis (2018). 30

    Abstract
    A situated perspective of access to ambivalent ICT (Information and Communication Technologies) in the country indicates that any digital transition involves significant breaks [...]

  • X. Sánchez, C. Rojas, J. Rojas
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    Abstract
    This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade [...]

  • T. Rojas, A. Núñez
    correspondencias & análisis (2018). 28

    Abstract
    The presence of beauty in society has now a leading role thanks to the relevance that social media has given it. There is a tendency to elaborate reality TV shows based on [...]

  • M. Orriaga
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    Abstract
    This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that [...]

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