Abstract

Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about the need [...]

Abstract

Sport is very influential in our societies; above all, on youngsters. Young consumers are exposed to sport, not only at school, but also through the mass media. Sometimes, the values that teachers and coaches instil in their young pupils, sportsmen and sportswomen, are not the same [...]

Abstract

The economic crisis has been harmful for libraries. Although the studies that have been done by professional associations have given evidence of their economic and social value, the reasons given to justify budget cuts and closures show that the real problem is not an economic problem [...]

Abstract

A picture of developments in the Library and information science profession in 2009 is presented. Topics included are professional skills, values, social image, scientific and professional activities: congresses, conferences, journals, distribution lists, associations and the specific [...]

Abstract

The evolution of libraries through three stages –modernization, automation and digitization- is analysed. A formula is presented to evaluate the importance of libraries to our society, and it is applied both retrospectively and futuristically, extrapolating a 2030 scenario. The [...]

Abstract

The evolution of libraries through three stages –modernization, automation and digitization- is analysed. A formula is presented to evaluate the importance of libraries to our society, and it is applied both retrospectively and futuristically, extrapolating a 2030 scenario. The [...]

Abstract

This study focuses on the relationship between preadolescents and youtubers, with the objective of observing how tweens integrate youtubers as referents of a teen digital culture. From a socio-psychological and communicological perspective, a mixed methodological design was applied [...]

Abstract

Mass media consumption has increased markedly in recent years. One unintended consequence of this increase is the proliferation of risky consumption, including online and offline pornography. Although the literature has noted a series of predictive variables (age, gender, ethnicity, [...]

Abstract

The aim of this study is to identify which values and emotions are transmitted in the favorite fictional TV programs of children aged between 8 and 12, according to their particular type of structure. Based on the analysis of media consumption reported by participants and their parents, [...]

Abstract

The deep-rooted changes that have taken place in the media world over recent years have brought about changes in both television itself and in the relationships established with this medium. Consequently, it is important to understand how young people watch television today, in order [...]