• Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 260

  • Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 259

  • Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 258

  • M. Pons, M. de Anta, X. Ferrer
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 257

    Abstract
    Mass media and new technologies have an increasing influence on children, defenseless in front of screens.The TV, for example, occupies much of its time and often competitively [...]

  • M. Fantin
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 256

    Abstract
    This study reflects on some possibilities for the consumption of culture based on an experience of watching films at movie theaters and on television. Considering that television [...]

  • S. Vázquez Toledo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 255

    Abstract
    The mass media, especially television, have established as indispensable elements in society. These media are so influential in our lives that they have come to form part [...]

  • J. Muñoz Santonja
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 254

    Abstract
    I will talk about the relationship between Mathematics and television from an educational point of view. We will see different ways of presenting Maths on television programs [...]

  • J. Clares López, T. de la Montaña de Santiago y Pavón
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 253

    Abstract
    The announcement is an element of the TV with much influence on the child world. For that reason the education, in this form, receives a character of vital importance in the [...]

  • V. Funes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 252

    Abstract
    The purpose of this paper is to discuss the theoretical background of an analysis practice as well as to design such practice for a didactic application aimed at a corpus [...]

  • C. Candeias
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 251

    Abstract
    Considering that television continues to be the elected medium by children, we decided to present the information done for children in the Portuguese public tv channel. That [...]

  • F. García Gallardo, H. Arredondo Pérez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 250

    Abstract
    Tweenies is a televising series for children created by the BBC. The TVE-2 (Spanish Television-Channel 2) emits it every day on mornings (from Monday to Friday). Their protagonists [...]

  • A. Blázquez Abella, M. Heredero Jiménez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 249

    Abstract
    Mitjans is an association of Communication and Education professionals, persons and collectives worried about and interested in Media Literacy and its incidence in the society. [...]

  • E. Méndez Fregozo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 248

    Abstract
    Facing the new realities and social challenges that experience the different groups involved at the educational spaces (i.e. students, teachers, administrators, parents), [...]

  • V. Quintão Carneiro
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 247

    Abstract
    The objective of this research was to investigate the perception of 424 children and teenagers about the programs they watch on tv, and what kind of programs they would produce [...]

  • J. Bustamante Newball
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 246

    Abstract
    This paper is the product of the author’s five year continued experience in the teaching of journalism in the classes of TV Production (third year of the career), Audiovisual [...]

  • M. Vázquez Vázquez, S. Sánchez Vázquez, A. Sánchez Vázquez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 245

    Abstract
    The word LOCAL shouldn’t mean restriction but nearness, a closeness which allows an active collaboration of studens, from just a visit to the station to an active involvement [...]

  • V. Filé
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 244

    Abstract
    This text intends to present some Brazilian experiences of use of the audiovisual language - TVs communitarian, TVs of street - from two projects: the communicative TV Maxambomba [...]

  • J. Conde García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 243

    Abstract
    Do we teach just what we know, or what our students really need? They spend about a thousand hours per year watching TV, and that is much more time they employ in attending [...]

  • M. Raposeiras Roubín
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 242

    Abstract
    Es casi obvio pensar que los medios de comunicación tienen una gran incidencia en el sistema de valores de los individuos. Los jóvenes han aprendido sus valores, aspiraciones [...]

  • C. Saez Martínez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 241

    Abstract
    The investigation is a detailed work of more than five years than the author has dedicated to the use of the television and other mass media to contribute to solve some of [...]

  • J. Tello Díaz, J. Rebollo González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 240

    Abstract
    Nowadays, the important role of the sport in our society is undeniable. From the Physical Education point of view, we must take its values and we must transmit them to our [...]

  • M. Medina Moles, M. del Castillo López
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 239

    Abstract
    The big interest which raises the gastronomic culture is well-known everywhere. Now more than never people write, publish and read about this subject but what is really surprising [...]

  • J. Romero Carmona, M. Degrado Godoy
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 238

    Abstract
    Television is a medium, as all people knows; of communication. The educational offer that TV offers can consider very varied through different types of TV programmes. This [...]

  • M. Valero Palomo, Á. Vera Aranda
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 237

    Abstract
    The television is a media which can be used in the classroom for the teaching of History. The television news are, in many cases, information for the knowledgement of the [...]

  • F. Martínez Ruiz, M. Bautista Arnedo, J. del Pino Ruiz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 236

    Abstract
    The advances in the world of sciences contributes to the progress of mankind. It’s really important to take into account the role of TV as a way of expanding and interpreting [...]

  • J. Tello Díaz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 235

    Abstract
    During 2005, the Council of Education in Andalusia has promulgated the commemoration of the first centenary of the publication of the special theory of the relativity of Albert [...]

  • R. Benítez Serrano
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 234

    Abstract
    This synopsis highlights the vast significance of audiovisual communication in today’s society and moreover in the world of education. It also reveals the influence such [...]

  • L. Torres Barzabal, A. Jiménez Hernández
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 233

    Abstract
    Throughout history sexistas stereotypes are reproduced of generation in generation through the repetition of guidelines of conducts, attitudes and forms to understand the [...]

  • T. Sibón Macarro
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 232

    Abstract
    The teaching of a language must invariable go hand in hand with the culture of the people who speak it as they infuse it with their way of life, their surroundings and their [...]

  • J. Santibáñez Velilla
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 231

    Abstract
    The television, used as a didactic tool in the teaching-learning process, contributes to the construction of an innovative space in the teaching practice. The most important [...]

  • L. Moreno García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 230

    Abstract
    Television is a main thing in our lifes naturally. But we need some instruments to understand it. It isimportant in learning process because our pupils are condicionated bytv [...]

  • F. Casado Mestre
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 229

    Abstract
    The problematic existing nowadays in the classroom by lots of students of Secondary Education, consisting in a lack of motivation and interest for their studies, and emphasizing [...]

  • P. Cortés González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 228

    Abstract
    At the present time the consume of television by the kids is socially considered as a negative factor for the children education. We try to analyze the programming that TV [...]

  • M. Reina Flores
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 227

    Abstract
    Presently work has been carried out a study of two lively series that they have their emission in infantile schedule in common. The difference between both is the public for [...]

  • C. Mayugo i Majó, M. Moix Puig, M. Ricart Masip
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 226

    Abstract
    Audiovisual production has an important role to play in Media Literacy, even if it isn’t as developed as critical reading. Any dialogic process of communication includes [...]

  • L. Vaz Peres
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 225

    Abstract
    In this summary we present the reports and reflections of teachers who participate in an on-going research project named Mapping the effects of media images on the imaginary [...]

  • M. Aguaded Gómez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 224

    Abstract
    The abuse of over watching Television by our alumnae is a fact that worries all the educational community. Every day, the teachers observe how the alumnae, at all educational [...]

  • N. Rajadell Puiggròs, M. Pujol Maura, V. Violant Holz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 223

    Abstract
    The cartoons are an easy way to transmit educational and cultural values to children, as well as other media (comics, computer games, videogames, etc.). The actual reality [...]

  • V. Marín Díaz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 222

    Abstract
    The television programs that cover the lion's share of the timetable zone destined public infantile are nourished, fundamentally, of series so much with meat and bone personages [...]

  • Á. de Luque Sánchez, A. Molina Rubio, A. Ontoria Peña
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 221

    Abstract
    Nowadays, the potential of television, as an agent of informal and non-formal education and as an inescapable element of formal education, demands a specific preparation of [...]

  • M. Toscano Cruz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 220

    Abstract
    The improper consumption of television in the children is one of the topics that more worries both to professionals of the education and to the families. Such it is the degree [...]

  • T. Esperon Porto, A. Krause Lemke
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 219

    Abstract
    Society shows a double bind, as it defines adolescents´ place. This is reflected on the attitude of the educators, who understand this phase as the most critical and complex. [...]

  • E. García Núñez de Cáceres
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 218

    Abstract
    The aim of this research is to bring a practical solution, from the media literacy perspective, to the problem that the high content of televised violence could bring to children. [...]

  • M. Monescillo Palomo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 217

    Abstract
    The Psychopedagogical Orientation helps persons to acquire the elementary competences they need to be rational and critical consumers of the multivarious audiovisual messages [...]

  • A. Jiménez Hernández, L. Torres Barzabal
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 216

    Abstract
    This communication is centered on the opinions that the students of the second year of the degree of Educación Social of the University of Huelva have of the influence of [...]

  • F. Rodríguez Vázquez, A. Ruiz Trujillo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 215

    Abstract
    The television is at the moment one of the biggest communication roads among people of a certain sociocultural context, independently of the ends of the talkative fact. In [...]

  • G. Guimarães, N. Alves, R. Goulart Barreto
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 214

    Abstract
    Based on hints gathered in documents and observations, the aim of this work is to reveal emancipatory meanings present, though invisible or not fully realized in regulatory [...]

  • M. Cruz Díaz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 213

    Abstract
    The culture of a community this every time but influenced by the social media.Through these means social behaviors, styles or forms are introduced of living. The information [...]

  • R. Huerta Ramón
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 212

    Abstract
    This paper states the need to initiate teachers in the use of the camera, edition and audiovisual production, previous to the introduction of such elements and procedures [...]

  • M. López González, M. López González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 211

    Abstract
    In this paper one presents the development and some results of a practical activity that forms a part of the formative program of students of Teaching, in relation to the [...]

  • O. Ramírez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 210

    Abstract
    The initial formation of the professors allows to know in a superficial way the value of television like an aid audiovisual applicable to teaching, but in the current circumstances [...]

  • J. Casanova Correa, F. Pavón Rabasco
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 209

    Abstract
    Using audiovisual aids and information technologies in our educational system has a slow trajectory in the different educational levels. It seems as if the attempts of using [...]

  • W. Temporelli
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 208

    Abstract
    As in its time, printing, and nowadays Internet, TV has contributed to the birth of new educational scenarios and at the same time has generated a new structure in communication [...]

  • A. Fernandes Gonçalves
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 207

    Abstract
    The present article is about the presence of the tv in the society, in general, and its potential as an important agent, such as the family and the school, on the children’s [...]

  • J. del Pino Ruiz, F. Martínez Ruiz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 206

    Abstract
    Since TV became popular and with the introduction of Video players and DVD Players the key question was how and in which areas we can use TV in our daily teaching. The USA [...]

  • E. Gutiérrez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 205

    Abstract
    When television begins to be part of the communicative regime en 20th century society, it has had a long process of insertion, appropriation and use. This process acts complementary [...]

  • F. Jiménez Pérez, N. Vela González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 204

    Abstract
    This present work analyses the western democracies’ dependence on the mass media that isconcentrated in a few wealthy hands and therefore the development of media mechanisms [...]

  • E. Jiménez Tenza, M. Cabrera González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 203

    Abstract
    The society of the information in that we lived influences in each one of us and specially in the young people, which forces to think to us on which we are contributing from [...]

  • M. Carrillo García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 202

    Abstract
    The following essay presents an amount of activities called “Teaching to watch television”. The main goal of these activities is teaching several learning strategies that [...]

  • F. Tucho Fernández
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 201

    Abstract
    In the near future, all television will be digital. Nowadays, indeed, digital television is already very common in most of our society. Thus, Media Education should include [...]

  • P. Rivoltella
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 200

    Abstract
    This contribution is about media competence and the modalities with which to develop it in media educators and consumers education. The concept of media competence is a very [...]

  • J. Pelechá i Pons
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 199

    Abstract
    Today’s youth lives leaping between two differing environments: that of mass culture technologies, fundamentally television, and that of educational institutions. Teaching [...]

  • M. Clarembeaux
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 198

    Abstract
    When television first appeared, many educators and teachers imagined it would bring them help and assistance. It was indeed considered as the promise of valuable teaching [...]

  • P. Román Graván, S. Domene Martos, J. Fernández Batanero
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 197

    Abstract
    The work that we presented is a part of one activity with students of third of Pedagogy studies of the Faculty of Sciences of the Education of the University of Seville. This [...]

  • M. de Souza, I. Bueno
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 196

    Abstract
    The goal of this paper is to reflect on the tv contents refering to popular social movements in Brazil from a TV critical reading with enphasis on the Landless Rural Workers [...]

  • J. del Campo, V. Vegazo, A. Macías Macías
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 195

    Abstract
    Nowadays television is a hard war of audiences and profits. In this world, there is no space for educative television and the grid is only made from an economical point of [...]

  • J. Suárez, W. Navas Montes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 194

    Abstract
    The universities have the responsibility to prove to the society that there is a different way to produce prime television and to help to their students to grow up into the [...]

  • M. Francés i Domènec
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 193

    Abstract
    The television history has treated the educational system in an unequal form. The public European televisions have played a key role especially in the paleotelevision time, [...]

  • A. Walzer Moskovic
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 192

    Abstract
    During the last years, Spain pased thrugh a gradual and persistent deterioration of TV´s contents. The public TV (RTVE) reform, the creation of an Autroregulation Commission [...]

  • S. Gomes Lourenço
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 191

    Abstract
    When specialists from the whole world are invited to think over «the television we want», we can’t stop thinking, once more, about the mannerism of Brazilian television, [...]

  • M. Castro Rodríguez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 190

    Abstract
    This paper vindicates the current US television drama as an example of quality television able to entertain the audience and to stimulate its intelligence as well with complex [...]

  • E. Moraleses, L. González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 189

    Abstract
    The approval of the Law of Social Responsibility in Radio and Television to regulate the programmatic contents of the private television transmitters caused a collective debate. [...]

  • M. Luna
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 188

    Abstract
    In a context where television programs are becoming more and more defined by concepts such as Marketing and Consumption due to the fact that the audiovisual business is in [...]

  • M. Farré
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 187

    Abstract
    One of the main objectives of this research has been to measure the quality of television programmes. The results that have been achieved give a symptomatic description of [...]

  • G. Borges
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 186

    Abstract
    From the perspective of the studies of quality in public service television, this paper intends to discuss some parameters of quality in order to analyse the TV programmes [...]

  • A. Carenzio
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 185

    Abstract
    Quality television in Italy can be considered as one of the most discussed themes in formal and informal situations, gaining in the last decade the place of a common topic [...]

  • G. Camáñez García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 184

    Abstract
    A brief description of the contents shown in public channels ARD and ZDF in Germany; TVE1, La2, Canal Sur, TV3, ETB-2, TVG, TVM, C9, TV Canarias and CMT in Spain; France 2 [...]

  • C. Moreno Castro, M. de la Fuente Soler
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 183

    Abstract
    In this talk we will attempt to measure the quality of audio-visual contents broadcast in mainstream television. If we examine the regulations on the contents of television, [...]

  • J. del Valle Suárez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 182

    Abstract
    If we attend to the way TV programmes are designed, produced and broadcasted, we realize that their design, in many cases, is intended not to the neccessities and expectations [...]

  • D. Maestre Delgado
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 181

    Abstract
    Doubtless, one of the most useful t v g enres is what is called «reality show», which has been placed everywhere. It is becoming the preminently t v g enre due to some common [...]

  • J. López Téllez, F. Cuenca García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 180

    Abstract
    This investigation propounds an analysis of the role of old people in fiction series produced by national channels in Spain. The objective is to know the characteristics of [...]

  • M. Huerta Floriano
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 179

    Abstract
    Following the success of the film American Beauty, in 2000, the script writer and producer Alan Ball created the series Six feet under for HBO, the cable television channel. [...]

  • P. Sangro Colón
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 178

    Abstract
    This paper studies the importance of the design and construction of the pilot episode in a TV series (that is, the first completely produced episode that reaches the audience [...]

  • E. Guerrero Pérez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 177

    Abstract
    Television is entertainment. Nowadays the TV show business is identified to the concept of «trash television» to a greater extent. Nevertheless to entertain offering quality [...]

  • J. Gutiérrez Lozano
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 176

    Abstract
    The text claims for the recuperation of the debats in the schedules of the public channels in Spanish Televisions. It offers a resume of the development of this format through [...]

  • Z. Iglesias Cruz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 175

    Abstract
    Alter determining the exact number of local television stations in Castilla y León, through the personal elaboration of a census, in this communication we carry out a general [...]

  • P. Digón Regueiro
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 174

    Abstract
    The information society has seen the power of the media increase in size and influence. Advances in technology allow for the instantaneous transmission of vast amounts of [...]

  • D. Rodríguez Mateos
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 173

    Abstract
    I´m a teacher in the Adults Education Centre. I consider all the media we work are very stimulating for pupils. I think the media can be the best choice to participate avoiding [...]

  • C. Marín Lladó
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 172

    Abstract
    The arrival of private TV channels and the Internet has brought about changes within news broadcasting in Spain . Whereas use of language was previously deemed essential to [...]

  • J. Fernández Baena
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 171

    Abstract
    This work tries to answer some of the questions we ask ourselves everyday, whenever we make use of television to meet our information needs. The TV news programme, «that [...]

  • J. López Téllez, F. Cuenca García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 170

    Abstract
    This essay develops a practical application of quality TV criteria to the study of national channels´ news bulletins. We have analysed them for a week in relation to quality [...]

  • D. Villar Onrubia
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 169

    Abstract
    This work reflects on the substantial change that has ocurred on the communicative models that were used in the past to establish the relationships between the media and the [...]

  • F. Ruiz San Miguel, S. Blanco
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 168

    Abstract
    Nowadays the tv media are in the face of an emergent phenomenon as it is the appearance of a new no organic lobby that questions the veracity of the television contents exercising [...]

  • J. Bautista Vallejo, B. Mora Jaureguialde, M. Gata Amaya
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 167

    Abstract
    La importancia de la TV como fenómeno social justifica la atención que se le ha dedicado y se le dedica, hecho que en lugar de disminuir se ha ido acrecentando cada día [...]

  • J. Santiago Barnés
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 166

    Abstract
    In order that a Chief of State and of Government appears suitably in television, transmit correctly the image that it wants to radiate to the citizens, spread with divan efficiency [...]

  • G. López García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 165

    Abstract
    This work makes a comparative analysis between the news webpages of the Spanish televisions Antena 3 and Tele 5. Between the main objectives of the work we can emphasize the [...]

  • M. Ribés Alegría
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 164

    Abstract
    Today, the process by which professionals select and consider the quality of programmes is very easy: they estimate the size of the audience and if a programme has a high [...]

  • M. da Costa Oliveira
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 163

    Abstract
    To transform an individual pain into a collective feeling of suffering is a capacity of all mass media. However, television has, in this point, a tremendous power. The capacity [...]

  • O. Núñez Orellana
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 162

    Abstract
    The broadcasting of high quality contents on TV means that all the actors involved on the communication work together to achieve this goal. The proposal to generate this quality [...]

  • G. Rosique Cedillo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 161

    Abstract
    Since its very beginning television has always had the contents as an angular stone, basic source composing the wire netting of programmes that move the audio-visual sector, [...]