• F. Rodríguez Vázquez, A. Ruiz Trujillo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 215

    Abstract
    The television is at the moment one of the biggest communication roads among people of a certain sociocultural context, independently of the ends of the talkative fact. In [...]

  • G. Guimarães, N. Alves, R. Goulart Barreto
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 214

    Abstract
    Based on hints gathered in documents and observations, the aim of this work is to reveal emancipatory meanings present, though invisible or not fully realized in regulatory [...]

  • M. Cruz Díaz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 213

    Abstract
    The culture of a community this every time but influenced by the social media.Through these means social behaviors, styles or forms are introduced of living. The information [...]

  • R. Huerta Ramón
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 212

    Abstract
    This paper states the need to initiate teachers in the use of the camera, edition and audiovisual production, previous to the introduction of such elements and procedures [...]

  • M. López González, M. López González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 211

    Abstract
    In this paper one presents the development and some results of a practical activity that forms a part of the formative program of students of Teaching, in relation to the [...]

  • O. Ramírez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 210

    Abstract
    The initial formation of the professors allows to know in a superficial way the value of television like an aid audiovisual applicable to teaching, but in the current circumstances [...]

  • J. Casanova Correa, F. Pavón Rabasco
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 209

    Abstract
    Using audiovisual aids and information technologies in our educational system has a slow trajectory in the different educational levels. It seems as if the attempts of using [...]

  • W. Temporelli
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 208

    Abstract
    As in its time, printing, and nowadays Internet, TV has contributed to the birth of new educational scenarios and at the same time has generated a new structure in communication [...]

  • A. Fernandes Gonçalves
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 207

    Abstract
    The present article is about the presence of the tv in the society, in general, and its potential as an important agent, such as the family and the school, on the children’s [...]

  • J. del Pino Ruiz, F. Martínez Ruiz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 206

    Abstract
    Since TV became popular and with the introduction of Video players and DVD Players the key question was how and in which areas we can use TV in our daily teaching. The USA [...]

  • E. Gutiérrez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 205

    Abstract
    When television begins to be part of the communicative regime en 20th century society, it has had a long process of insertion, appropriation and use. This process acts complementary [...]

  • F. Jiménez Pérez, N. Vela González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 204

    Abstract
    This present work analyses the western democracies’ dependence on the mass media that isconcentrated in a few wealthy hands and therefore the development of media mechanisms [...]

  • E. Jiménez Tenza, M. Cabrera González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 203

    Abstract
    The society of the information in that we lived influences in each one of us and specially in the young people, which forces to think to us on which we are contributing from [...]

  • M. Carrillo García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 202

    Abstract
    The following essay presents an amount of activities called “Teaching to watch television”. The main goal of these activities is teaching several learning strategies that [...]

  • F. Tucho Fernández
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 201

    Abstract
    In the near future, all television will be digital. Nowadays, indeed, digital television is already very common in most of our society. Thus, Media Education should include [...]

  • P. Rivoltella
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 200

    Abstract
    This contribution is about media competence and the modalities with which to develop it in media educators and consumers education. The concept of media competence is a very [...]

  • J. Pelechá i Pons
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 199

    Abstract
    Today’s youth lives leaping between two differing environments: that of mass culture technologies, fundamentally television, and that of educational institutions. Teaching [...]

  • M. Clarembeaux
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 198

    Abstract
    When television first appeared, many educators and teachers imagined it would bring them help and assistance. It was indeed considered as the promise of valuable teaching [...]

  • P. Román Graván, S. Domene Martos, J. Fernández Batanero
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 197

    Abstract
    The work that we presented is a part of one activity with students of third of Pedagogy studies of the Faculty of Sciences of the Education of the University of Seville. This [...]

  • M. de Souza, I. Bueno
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 196

    Abstract
    The goal of this paper is to reflect on the tv contents refering to popular social movements in Brazil from a TV critical reading with enphasis on the Landless Rural Workers [...]

  • J. del Campo, V. Vegazo, A. Macías Macías
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 195

    Abstract
    Nowadays television is a hard war of audiences and profits. In this world, there is no space for educative television and the grid is only made from an economical point of [...]

  • J. Suárez, W. Navas Montes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 194

    Abstract
    The universities have the responsibility to prove to the society that there is a different way to produce prime television and to help to their students to grow up into the [...]

  • M. Francés i Domènec
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 193

    Abstract
    The television history has treated the educational system in an unequal form. The public European televisions have played a key role especially in the paleotelevision time, [...]

  • A. Walzer Moskovic
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 192

    Abstract
    During the last years, Spain pased thrugh a gradual and persistent deterioration of TV´s contents. The public TV (RTVE) reform, the creation of an Autroregulation Commission [...]

  • S. Gomes Lourenço
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 191

    Abstract
    When specialists from the whole world are invited to think over «the television we want», we can’t stop thinking, once more, about the mannerism of Brazilian television, [...]

  • M. Castro Rodríguez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 190

    Abstract
    This paper vindicates the current US television drama as an example of quality television able to entertain the audience and to stimulate its intelligence as well with complex [...]

  • E. Moraleses, L. González
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 189

    Abstract
    The approval of the Law of Social Responsibility in Radio and Television to regulate the programmatic contents of the private television transmitters caused a collective debate. [...]

  • M. Luna
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 188

    Abstract
    In a context where television programs are becoming more and more defined by concepts such as Marketing and Consumption due to the fact that the audiovisual business is in [...]

  • M. Farré
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 187

    Abstract
    One of the main objectives of this research has been to measure the quality of television programmes. The results that have been achieved give a symptomatic description of [...]

  • G. Borges
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 186

    Abstract
    From the perspective of the studies of quality in public service television, this paper intends to discuss some parameters of quality in order to analyse the TV programmes [...]

  • A. Carenzio
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 185

    Abstract
    Quality television in Italy can be considered as one of the most discussed themes in formal and informal situations, gaining in the last decade the place of a common topic [...]

  • G. Camáñez García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 184

    Abstract
    A brief description of the contents shown in public channels ARD and ZDF in Germany; TVE1, La2, Canal Sur, TV3, ETB-2, TVG, TVM, C9, TV Canarias and CMT in Spain; France 2 [...]

  • C. Moreno Castro, M. de la Fuente Soler
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 183

    Abstract
    In this talk we will attempt to measure the quality of audio-visual contents broadcast in mainstream television. If we examine the regulations on the contents of television, [...]

  • J. del Valle Suárez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 182

    Abstract
    If we attend to the way TV programmes are designed, produced and broadcasted, we realize that their design, in many cases, is intended not to the neccessities and expectations [...]

  • D. Maestre Delgado
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 181

    Abstract
    Doubtless, one of the most useful t v g enres is what is called «reality show», which has been placed everywhere. It is becoming the preminently t v g enre due to some common [...]

  • J. López Téllez, F. Cuenca García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 180

    Abstract
    This investigation propounds an analysis of the role of old people in fiction series produced by national channels in Spain. The objective is to know the characteristics of [...]

  • M. Huerta Floriano
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 179

    Abstract
    Following the success of the film American Beauty, in 2000, the script writer and producer Alan Ball created the series Six feet under for HBO, the cable television channel. [...]

  • P. Sangro Colón
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 178

    Abstract
    This paper studies the importance of the design and construction of the pilot episode in a TV series (that is, the first completely produced episode that reaches the audience [...]

  • E. Guerrero Pérez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 177

    Abstract
    Television is entertainment. Nowadays the TV show business is identified to the concept of «trash television» to a greater extent. Nevertheless to entertain offering quality [...]

  • J. Gutiérrez Lozano
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 176

    Abstract
    The text claims for the recuperation of the debats in the schedules of the public channels in Spanish Televisions. It offers a resume of the development of this format through [...]

  • Z. Iglesias Cruz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 175

    Abstract
    Alter determining the exact number of local television stations in Castilla y León, through the personal elaboration of a census, in this communication we carry out a general [...]

  • P. Digón Regueiro
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 174

    Abstract
    The information society has seen the power of the media increase in size and influence. Advances in technology allow for the instantaneous transmission of vast amounts of [...]

  • D. Rodríguez Mateos
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 173

    Abstract
    I´m a teacher in the Adults Education Centre. I consider all the media we work are very stimulating for pupils. I think the media can be the best choice to participate avoiding [...]

  • C. Marín Lladó
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 172

    Abstract
    The arrival of private TV channels and the Internet has brought about changes within news broadcasting in Spain . Whereas use of language was previously deemed essential to [...]

  • J. Fernández Baena
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 171

    Abstract
    This work tries to answer some of the questions we ask ourselves everyday, whenever we make use of television to meet our information needs. The TV news programme, «that [...]

  • J. López Téllez, F. Cuenca García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 170

    Abstract
    This essay develops a practical application of quality TV criteria to the study of national channels´ news bulletins. We have analysed them for a week in relation to quality [...]

  • D. Villar Onrubia
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 169

    Abstract
    This work reflects on the substantial change that has ocurred on the communicative models that were used in the past to establish the relationships between the media and the [...]

  • F. Ruiz San Miguel, S. Blanco
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 168

    Abstract
    Nowadays the tv media are in the face of an emergent phenomenon as it is the appearance of a new no organic lobby that questions the veracity of the television contents exercising [...]

  • J. Bautista Vallejo, B. Mora Jaureguialde, M. Gata Amaya
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 167

    Abstract
    La importancia de la TV como fenómeno social justifica la atención que se le ha dedicado y se le dedica, hecho que en lugar de disminuir se ha ido acrecentando cada día [...]

  • J. Santiago Barnés
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 166

    Abstract
    In order that a Chief of State and of Government appears suitably in television, transmit correctly the image that it wants to radiate to the citizens, spread with divan efficiency [...]

  • G. López García
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 165

    Abstract
    This work makes a comparative analysis between the news webpages of the Spanish televisions Antena 3 and Tele 5. Between the main objectives of the work we can emphasize the [...]

  • M. Ribés Alegría
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 164

    Abstract
    Today, the process by which professionals select and consider the quality of programmes is very easy: they estimate the size of the audience and if a programme has a high [...]

  • M. da Costa Oliveira
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 163

    Abstract
    To transform an individual pain into a collective feeling of suffering is a capacity of all mass media. However, television has, in this point, a tremendous power. The capacity [...]

  • O. Núñez Orellana
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 162

    Abstract
    The broadcasting of high quality contents on TV means that all the actors involved on the communication work together to achieve this goal. The proposal to generate this quality [...]

  • G. Rosique Cedillo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 161

    Abstract
    Since its very beginning television has always had the contents as an angular stone, basic source composing the wire netting of programmes that move the audio-visual sector, [...]

  • B. Bustamante Bohórquez, F. Aranguren Díaz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 160

    Abstract
    The democratic societies face decisive challenges to assure their permanency. One of these challenges is to assure fair and equal balance in the access from the population [...]

  • D. Crovi Druetta, C. Lozano Ascencio
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 159

    Abstract
    The media are making us live under the influence of information about the full gamut of risks, which are present all over the world. We perceive uncertainty according to our [...]

  • A. Galván Álvarez, C. Gómez Águila, C. Martos López
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 158

    Abstract
    «General television is currently branded as rubbish tv. Part of TV programmes might be lassified like this, but we shouldn't»1. With this conference we are trying to specify [...]

  • N. Rajadell Puiggròs, C. Oliver Vera, I. Bordás Alsina
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 157

    Abstract
    The television modifies our relationship with the environment and shows realities instead of simple images, managing the impact as a way to catch the attention of the viewers. [...]

  • M. Hidalgo Rodríguez, J. Pertíñez López
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 156

    Abstract
    This paper analyses the type of cartoons programmed by generalist channels in Spain . It is an original study based on a method that encompasses four fundamental aspects: [...]

  • M. Carretón Ballester, E. Espinar Ruiz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 155

    Abstract
    The present communication has as purpose the exhibition of the methodologic process planned by the investigators to study and to analyze the quality of the infantile programs [...]

  • M. Fernández Poyatos, V. Tur Viñes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 154

    Abstract
    The present reflections comprises the work that nowadays develops an investigation group that tries to design an instrument that allows to mesure the quality of television [...]

  • M. Francés Barceló
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 153

    Abstract
    A theoretical approach to the reality of children´s television show us a distressing horizon, spreaded of constant mentions to violence, shallowness of the messages and the [...]

  • C. González Díaz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 152

    Abstract
    tudy the contens of the children´s television proving that values such as individualism, egoism, violence predominate in this type of television programs. However, in words [...]

  • V. Tur Viñes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 151

    Abstract
    Two years ago, we participated on Congreso Iberoamericano de Comunicación y Educación celebrates in Huelva, with a paper about an international studies selection what analize [...]

  • P. Picazo Sanz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 150

    Abstract
    2005. Spain. The Digital Television is coming and it doesn’t mean better and more freedoom, it means better and more bussiness. We are in the middle of the global system [...]

  • S. Ruano López, T. Millán Paredes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 149

    Abstract
    Last decades of past century, there appeared a double-sided phenomenon. On one hand a crudest competence among general TV networks and therefore, with hardly some exceptions, [...]

  • I. Postigo Gómez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 148

    Abstract
    Since the television was raised as a predominant media by its high penetration in our homes, numerous experts have emphasized the importance of the analysis of the direct [...]

  • R. Mestre Pérez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 147

    Abstract
    The text is born of a rhetorical question: If we could make a pact with the Devil, what kind of interactive television would we stipulate?The answer requires us to reflect [...]

  • T. Millán Paredes, S. Ruano López
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 146

    Abstract
    The digital television brings a new form to make and to watch, the question is if they are going to change the contents, they will be of greater quality.there is place for [...]

  • D. Bartolomé Crespo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 145

    Abstract
    En primer lugar se sitúan las entrevistas de actualidad. Los programas que más se adaptan a este tipo de contenidos son: «Las cerezas» en el que cada semana se realiza [...]

  • M. Becerra
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 144

    Abstract
    The present statement comes from the need to give answers to a conflict that I have come across along my professional career in the audiovisual sector in Málaga: The low [...]

  • S. Mendes
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 143

    Abstract
    Nowadays we are witnessing a share's supremacy on the Occidental television scenery. It is becoming most urgent to redefine «public service» concepts in television, which [...]

  • M. Bobo Márquez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 142

    Abstract
    The author raises a reflection about the social function of means: information, diversion and formation. Based on it, it at the moment makes an analysis of the fulfilment [...]

  • N. Sánchez-Gey Valenzuela
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 141

    Abstract
    Throughout this paper an attempt has been made to analyze the factors affecting Quality Television. It will be demonstrated how media-information firms together with the labour [...]

  • M. San Martín Pascal
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 140

    Abstract
    This communication presents an analysis on the most significant elements related to the quality of the Television in present times. It examines, at the same time, the main [...]

  • L. Abad Alcalá
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 139

    Abstract
    The goal of this communication is the identification of the model of public television programming with quality programming in its broadest sense. Thus, the doctrinal approach [...]

  • L. Blanco Mallada
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 138

    Abstract
    Quality in television has been conceived as: diversity in contents and genres, plurality of opinion and perspectives, long term financial objectives, and professionalism in [...]

  • M. Soler Campillo
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 137

    Abstract
    The main purpose of this paper is to analyse the recent Report of the Experts Committee on the Public Media (TV) in Spain. The objective is to understand the complex scenario [...]

  • J. Romero Carmona
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 136

    Abstract
    We can say and point out that music has acquired much importance, so it is in the picture World and inside the television World. Who don't identify or relate any advertisement, [...]

  • L. Moreno Torres
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 135

    Abstract
    To the first years of the decade from the seventy, the movies only had had a channel of valid distribution: the film room. Inside the commercial television programming was [...]

  • A. Salgado Losada
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 134

    Abstract
    The anchorman: the qualities necessary for an effective communication contains an enumeration of the principal specific qualities for the presentation of informative programs [...]

  • E. Rodero Antón, G. Campos Parra
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 133

    Abstract
    The effectiveness on the television communication is sustained in the handling of the voice like support of fundamental expression of the audio-visual contents. Therefore, [...]

  • C. Monedero Morales
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 132

    Abstract
    In the search of television models wich emit contents of quality, the public local television is a platform inimitable and indispensable since it is the local communication [...]

  • J. García Muñoz
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 131

    Abstract
    Nowadays the local television has its own specific weight in audiovisual area. The little broadcasting stations are closer to the citizen than big national channel, but local [...]

  • S. Torrado Morales, C. Castelo Blasco
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 130

    Abstract
    In the last decade, national fiction series have managed to get an important place in the TV grid. They have displaced from prime time shows that were aired on that segment [...]

  • F. Tucho Fernández
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 129

    Abstract
    In order to develop the viewers’ critical thinking we must analyze the media and our viewing habits. Media Education uses the model of key concepts. We can talk about four [...]

  • M. Oswald
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 128

    Abstract
    This paper intends to show, based on the contributions of Latin American Cultural Studies, that the difficulty children and young people have with the organization of written [...]

  • M. Lamuedra Graván
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 127

    Abstract
    This article aims to set a theoretical framework for a debate about the advantages and disadvantages of the actual way in which celebrities are portrayed in Spanish television. [...]

  • J. Belmonte Arocha, S. Guillamón Carrasco
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 126

    Abstract
    The films are one of the television contents more charismatic and attractive, and give us a great opportunity to analyse free, critical and interpretatively the representation [...]

  • S. Núñez Puente
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 125

    Abstract
    Gender Studies have placed a pivotal role in mass media studies in the last decade. Power strategies and the relationship that has been established among different stereotypes [...]

  • J. Echazarreta Carrión
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 124

    Abstract
    The Digital Age has arrived and that supposes that we are living a very important revolution in our societies. Since XIX Century, the photographic image has had an important [...]

  • E. Costa Giménez, R. Sayós Santiogosa
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 123

    Abstract
    In this communication we set off from the evidence that the advertising message produces a great impact in society and that the models that it introduces are imitated immediately, [...]

  • M. Reina Flores
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 122

    Abstract
    The television transmits messages of immediate form to the whole audience. The people could not filter the information of innate form. An individual learns how to filter the [...]

  • G. Pedrós Pérez
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 121

    Abstract
    The Sustainable Mobility in Advertising Observatory is an initiative which is proposed as a channel of communication, an element of intervention and a forum for debate and [...]

  • L. Rodríguez Campo, V. Martínez Fernández, Ó. Juanatey Boga
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 120

    Abstract
    Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas [...]

  • J. Clavero Berlanga, L. Santiago Calahorro
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 119

    Abstract
    Watching television, according to the point of view of the audience, means being passive subjects. However, if we would realize that we are true consumers of mass media, surely [...]

  • Ó. Sánchez Alonso
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 118

    Abstract
    In the audiovisual market, sheer compliance to the demand does not have to lead us to a better service as a consequence.Some populist rhetoric (e.g. «to give to the public [...]

  • M. Jiménez Morales
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 117

    Abstract
    The Product Placement on television series of family consumption has turned during the last decade in Spain into one of the most powerful Below the Line techniques for the [...]

  • M. Fernández Torres
    Comunicar. Media Education Research Journal (2005). Vol. 13, (2), 116

    Abstract
    Television is the archetype of all mass media. As sight is the sense which provides us with the most direct experience of things, television makes us feel that what we see [...]