Abstract

The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze [...]

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The earlier stages of high school teachers´ instruction should not ignore the changes in didactics and education innovation introduced by the new opportunities provided by communication and information mass media. 103 students of CAP (Pedagogic Habilitati

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This paper analyzes communication for health in Africa through some fields experiences. These education compaigns show that the communication approaches are little participative. They don’t take into account the socio–cultural reality of local communities and then face various [...]

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Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper [...]

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A review of the major characteristics of e-books, both as reading appliances and as content, includes a description of advantages and disadvantages, functionality, intellectual property, acceptance, market, and other considerations. The multiple different formats, devices and prices, [...]

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The results of a study on the development of a museum-2.0 or social museums and the communication between these organizations and their virtual visitors are presented. We based it on an analysis of the social media profiles of major museums and art centers in San Francisco, London [...]

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In 2016 the newspapers of Promecal communication group in Castilla y León and Castilla la Mancha significantly reduced content available on the internet as a strategy to strengthen print press sales. This research analyzes Promecal communication group’s newspapers according to [...]

Abstract

A descriptive analysis of marketing techniques used by Spanish and foreign franchise companies operating in Spain has been carried out. The aim was to describe and analyse the relevance of the communication resources used by these companies when providing information to their three [...]