Abstract

10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press will be tempted to use propaganda techniques, a category traditionally associated with political actors. [...]

Abstract

This present work analyses the western democracies’ dependence on the mass media that isconcentrated in a few wealthy hands and therefore the development of media mechanisms of social persuasion and control. This analysis proposes that, with television occupying the central role, [...]

Abstract

We present the results of research that has revealed informative-persuasive strategies of current Spanish commercial and institutional display advertising. The study selected 232 periodicals for analysis, which included 7,704 advertisements. Differences were identified between the [...]

Abstract

Persuasion is a communicative process in which the agent obtains the adhesion of the receiver and influences him/her; this process is particularly relevant in political communication during electoral periods. The persuasive techniques used on Facebook by the candidates of the main [...]

Abstract

Academic discourse is characterized by an abundance of abstract nouns such as analysis, research, process, concept, approach or role. These nouns are considered cohesive devices since their full content is determined by referring to their context and they have received numerous denominations [...]

Abstract

Media influence on the citizen and forms of persuasion used by them grow up when there is a war conflict. The apology often seems to be the idea of national security. This paper analyses some attitudes of the USA´s media concerning the unsuccessful seek f

Abstract

The mass media, especially television, have established as indispensable elements in society. These media are so influential in our lives that they have come to form part of them, through physical as psychological dependence. Television is peculiar, interesting and «dangerous». [...]

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This paper reviews the current state of the impact of entertainment-education contributions for AIDS prevention. Traditional information campaigns are being replaced by interventions based on narrative formats which merge entertainment with an educational content. The success of such [...]

Abstract

The aim of this investigation is the study of publicity from the point of view of the archetypes, following a hermeneutic model of analysis of the content; through this we have studied the presence of the Greek mythological figures in comparison with the characters that appear in [...]

Abstract

One of the «black holes» of academic research in Communication is the shallowness of reflections on the classic origins of Communication, its aims and points of entry. In this respect, the study of communicative processes on the Internet becomes particularly relevant (specifically [...]