Abstract

In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application [...]

Abstract

Today, the actual media charms us in a life managed by the speed, the hurry and the stress. We rarely stop to observe and reflect on what’s happening around us, what are we doing and what for we do it. In this article, the writer thinks about the aims, the roles and the uses of [...]

Abstract

There is a currently ongoing discussion regarding the most effective methodologies for establishing collaborative virtual learning environments (VLEs) and the true contribution to student creativity and innovation in such environments, particularly in the corporate sphere. Educational [...]

Abstract

In conceptualizing information systems always there have been a dilemma between two options: either use them as mere automation tool over the existing situation, or convert it in an enhancer element, i.e. a radical transformation facilitator. A historical example is examined and future [...]

Abstract

Applying metric analysis to the information contained in patent documentation has become one of the principal techniques for modeling technology scenarios for government, business and industry, research institutes, projects, etc. We propose using bibliometric indicators for patent [...]

Abstract

We provide a content analysis of the research published on advertising creativity in Spanish communication journals of the first and second quartile of the In-Recs index (2011 edition):  Anàlisi (from 1980 to 2012), Comunicar (from 1993 to 2012), Comunicación y sociedad (from 1988 [...]

Abstract

Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. [...]

Abstract

Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. [...]

Abstract

Education’s gamification has represented an opportunity to boost students’ interaction, motivation and participation. ARG (Alternate Reality Games) offer a new highly immersive tool that can be implemented in educational achievements. One of the strongest points of these immersive [...]

Abstract

Advertising creativity is a communication technique where the imagination is subordinated to the method and to the advertiser´s copy strategy. The methodology used by publicists may be transformed into a valid software to stimulate creativity at class as we should consider the students [...]