Abstract

The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” or direct democracy, as well as thought for the “polis” or places with an specific [...]

Abstract

Since TV became popular and with the introduction of Video players and DVD Players the key question was how and in which areas we can use TV in our daily teaching. The USA is the world leader in this field, as not only all public and private schools all over the country count with [...]

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Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. [...]

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The main goal of the analysis summarized in this paper is to identify essential economic, technological, social and legal forces that are currently shaping the mobile content sector. Illustrating the nature of their impact should inform subsequent research and provide policy-makers [...]

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The opera industry wants to renew its audience and has undertaken several strategies based on digitalization and audiovisual broadcasting to achieve it. In order to attract and create a stronger bond with new audiences, it is exploring different ways to update its information policy [...]

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The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional role of passive spectator to active user. In this scenario it is necessary that brands and creators work [...]

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The present article offers a proposal of deconstruction of the news to adapt it to the new media placing the focus in the audiovisual -up of the textual-, incorporating the key ingredients of the digital environment (multimediality, hypertextuality, interactivity) and fixing paths [...]

Abstract

Over the past few years, two new audiovisual products have arrived to the Web: documentary web (webdoc) and interactive music video. The emergence of these new subgenres is due to three related conversion factors: the evolution of online audience participation, the arrival of new [...]

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This article analyses the phenomenon of downloading audio-visual content –movies and television series– which is habitually practiced by university students via the Internet; their attitudes towards illegal downloads; and the education/training that they have about the legal status [...]

Abstract

The author is worried about audiovisual education at school, especially because of its social and personal influence on in our pupils´way of life. This paper describes the audiovisual educational program developed by a local primary school in Cádiz in ord