Abstract

This study focuses on an analysis of motivation by entrepreneurs as regards international expansion, and how their motivation impacts their informational preference. Entrepreneurs may be grouped according to their motivational orientation: promotion and prevention. Promotion entrepreneurs [...]

Abstract

Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was [...]

Abstract

The use of apps in education is becoming more frequent. However, the mechanisms of attention and processing of their contents and their consequences in learning have not been sufficiently studied. The objective of this work is to analyze how information is processed and learned [...]

Abstract

Elderly people are major consumers of the media, especially of television, which combines conventional commercials with advertising formats included in the programme that do not break its continuity, unconventional advertising (UA). The aim of this study is to analyse how elderly [...]

Abstract

Los jóvenes viven hoy en una cultura multimedia donde los contenidos a los que acceden y hacen circular a través de diferentes dispositivos tecnológicos audiovisuales, forman parte de su educación informal. En ese contexto, la publicidad clásica inserta en esos medios de comunicación [...]