Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only between the mining enterprise and the impacted communities but also the government gets involved in the conflicts. This happens, because as the actor in charge of regulate mining activities, it has the obligation of assume a position and to decide about the course of these conflicts.
This article aims to identify the strategies of public relations that the Peruvian government has employed in the management of the social conflicts related to the mining activity in Cajamarca, Peru; and determine if these strategies were conceived from a systemic and symmetrical perspective. At the same time, it proposes the use of the press clipping as a public relations tool for systematizing the published information about the conflict; and in a second phase proceed with a qualitative content analysis.
Abstract It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only [...]
This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty as innovation journalism. Data Journalism involves using statistical and visualization tools to create and tell stories better in new and attractive to the Internet audience. It is the evolution of what some years ago was known as Precision Journalism or Desktop Journalism.
The article, starting from an analytical contextualization, aims to demonstrate how Data Journalism, whose use is clear from existing technologies linked to data processing, supplementing the various forms and contents, giving way to a new specialty of Journalism and, specifically, Investigative Journalism.
Abstract This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty [...]
This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an anthropological glance of the television, and understanding their communicative, discursive and social dimensions. On one hand, after analyzing the discourse of “Magaly TeVe”, it was easy to see that the why and how the success of the communication strategy for this television phenomenon closely imposes moral and socially shared codes, and a configured mode of organization, relationship and interaction already validated in our social fabric.
On the other hand, after analyzing the discourse of “Al fondo hay sitio”, it was easy to see that we have confused, naively, inclusion with redemption within a framework of convergence space-time of two contradictory cultural codes that permanently relate and interact from guidelines of race and class that function as semantic cores that shape, on the other hand, a determined social relationship and interaction of power and symbolic violence between his characters.
Abstract This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an [...]
Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services to the audience with the intention of promoting direct or indirect the contracting of services and properties, rights or responsibilities. In general the publicity is the communication activity which more economic resources destiny. These days the television is the most powerful mass media because it can communicate with visual and audible signal to the audience easier each other. For that, with the analysis of several format and audience strategies in television we can determine every audience strategy of every channel of television in Spain like Antena 3 and Telecinco.
Abstract Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services [...]
This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide content that lead to the adoption of stereotypical gender roles from an early age, which are perpetuated throughout life. This article has been worked on a multidisciplinary approach and from a quantitative and qualitative perspective. Analysis was performed first toy market in Lima, the number of spots broadcast during the Christmas season, and then select the most emission spots and analyze how gender representations proposed. The different and complementary looks seek to understand this reality and how widespread evidence to bring these campaigns to propose new ways to build more equitable sexuality advertising.
Abstract This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide [...]
The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, considering the first stylistic level and the second net graphical-spatial level. Based on this, it proposes a critical reflection on the mechanisms and modalities applied on the redaction surface, identifying needs and challenges in the context of the demands of the digital world and the transformation of media consumption habits. The main conclusions, there is a predominance textual classic/conservator on innovative visual forms, a graphical prevalence of the advertising guideline and publishing priorities on the news frames, an aesthetic
Abstract The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, [...]
The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, the means vary. Here we review and compare what was done by El Mercurio de Santiago with its first and canonic editorial in 1900, to what was done by another canonical publication, this time a Chilean labor press. The latter was written by one of the dignitaries of the Chilean syndicalism, Luis Emilio Recabarren.
The first kind of press indirectly talks to the readers about the Chile expected, whether on the second kind the message comes in an explicit and direct way, which leaves nothing to open interpretation. Our work is about two different ways to build a nation, which depend on the characteristics of both media and on the relevant style to their target public. Nevertheless, their styles are not simply a rhetoric issue.
Abstract The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, [...]
Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged multinational empires, especially in the field of music Radio. This new supranational dimension of the Radio is also increased by the renewed rise of religious radio stations and new approaches to old propagandist radio, all also taking advantage of the possibilities offered by internet. Radio is now more international than ever.
Abstract Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged [...]
The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” or direct democracy, as well as thought for the “polis” or places with an specific geographic location, contrary to the Saskia Sassen concept of “global cities”. From this discussion, we can address the television as a twentieth century mass media, funded and operated by governments or private companies, exercising symbolic power in a nation, as seen by the John B. Thompson power forms in modern societies, and as an organizational form that clearly exemplifies a representative democracy from the choice of themes, characters, speech and even workflow technology.
The Web 2.0 TV not only allows this massmediatic TV to migrate to a ubiquitous environment, flexible and powerful (that of cloud computing and mobility) but invites the audience to be part of as a production crew of this new television, which workflow is similar to the TV of the twentieth century, and to the new workflows purposed by major Internet players in the second decade of the XXI century. In Externado University this phenomena has been investigated thorough an empirical and intense way the migrated to Internet television, with a workflow similar to the 20th century massive TV, but with the intervention of actors (prosumer-students) in a more flexible and open way than the “representative” television. In addition of this, the arrival of Google Hangouts, which advocates for an opening to the end user with web skills, and social networks as a potential audience, which may also be involved in the production, the future of the TV in this century becomes by definition not only democratic, but also “direct” about this political organization form.
Abstract The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” [...]
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.
Abstract Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. [...]
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Identification of Public Relation strategies used by the Peruvian Government in the management of social conflicts related to the mining activity in Cajamarca, Peru 
