• R. Cárcela, P. CONTRERAS YALICO
    Petronila Liz Contreras Yalico's personal collection (2019). 8

    Abstract
    El artículo analiza “El Caso Mundial” y “El Caso Criminal”, ambos periódicos de eventos que surgieron en España después [...]

  • P. Echeverry
    Petronila Liz Contreras Yalico's personal collection (2019). 7

    Abstract
    This article start with a research completed in 2018, whose goal was to identify situations and causes of physical, emotional, social and economic vulnerability of the students [...]

  • M. Doubront
    Petronila Liz Contreras Yalico's personal collection (2019). 6

    Abstract
    Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, [...]

  • C. Valle-Rojas, F. Verdú, F. Silva-Layera
    Petronila Liz Contreras Yalico's personal collection (2019). 5

    Abstract
    This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and [...]

  • W. Alva
    Correspondencias & análisis (2019). n°9

    Abstract
    This paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 [...]

  • A. Zepeda
    Correspondencias & análisis (2019). n°9

    Abstract
    The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and [...]

  • T. Atarama-Rojas
    Petronila Liz Contreras Yalico's personal collection (2019). 2

    Abstract
    This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the [...]

  • S. Escalada
    Correspondencias & análisis (2019). n°9

    Abstract
    When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current of opinion that [...]

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