Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.
The financial crisis of recent years has led the company to review and be aware of the importance to maintain ethical behavior, to strengthen the management of their own identity from values and from there to manage your image and corporate reputation transparent and reliable. In this context, communication and responsible relationship with its stakeholders, become a driving force of Corporate Social Responsibility within the organization, feeding each other, looking for a triple win: Business-Society-State.
Abstract The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.
The financial [...]
In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application to the advertising field, where the cited concept gets reinvented again and again in order to explore its new possibilities and situations.
Abstract In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on [...]
The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sector) has turned itself into a communication agent.
In this difficult and uncertain present context, communication appears to be essential in the process of gradually becoming better aware of sustainable development, mainly when it comes to how the corresponding reports are devised. It seems to be an especially delicate matter inherently presenting a risk for the organization. Should one remain silent? Or should one speak out? And if so, how should one put things and how far should the level of uncertainty be revealed?
So, communication around Sustainable Development constitutes an emerging problem area whose significance goes well beyond the usual speculation related to crisis communication which latter only addresses one of its facets.
In the present article, works covering organizational communication are reviewed, focusing on the existing scientific literature on the subject. We shall thus be led to re-direct our attention to the conceptual and theoretical origins of the communication and organization couple, taking a special interest in the underlying epistemological foundations.
Abstract The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the [...]
Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about the need to build a world with values, or human values. In the recent past, the ONCE advertising campaigns for radio enjoyed great reputation for quality of implementation and production. Some of the spots produced for these campaigns came to famous advertising festivals like San Sebastian, later called “The Sun”. What is interesting for this paper is the use of values in advertising discourse for persuasion. The detailed analysis of these campaigns can shed light on the potential of radio in the transmission of oral culture of the signifier.
Abstract Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about [...]
This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of a survey on the sample above mentioned.
The results reveal the structure of the automobile market in all cases where several competing groups depending on the price. We also found significant differences in the midrange segment in both periods analyzed, both in the case of students driving license as in the case of students without such authorization.
Abstract This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of [...]
Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward on innovative plans due to the lack of knowledge regarding the effectiveness of new programs.
This article offers a perspective on communication management in the mentioned framework based on an empirical research. The highlights have been given by foreign trade companies from Segovia (Spain) that operate in the broad range of activities covered by this study.
Abstract Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward [...]
The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences.
This research uses a comparative questionnaire about the management between the main enologicaltourism websites of two important origin denominations: La Rioja and Ribera del Duero.
Like that, we’ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits.
Abstract The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of [...]
There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, specially in Spain’s capital city. He embarked very young for Europe, in order to make a success of his work. Quickly, Literature seduces him (novel, theatre, essay, journalism), specially Theatre, writing tons of comedies, as well as directed assemblies and organized companies, where his wife, María Palou, was the leading actress. Memory of both of them has lost in the last fifty years and it is not easy to follow theirs steps in the past, despite
their acclaimed success.
Abstract There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, [...]
Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.}
This article is part of a project on information science, and investigates how intercultural reality is carried out. In this case, this is applied to the local newspapers Ajá (Perú) and La Cuarta (Chile) which are highly read in both countries. At the same time, this study allows to observe how otherness and self image are perceived, and as a consequence, the development of intercultural journalism.
The goal of these intercultural studies in the area of Communication and Journalism is definitely to set bridges among cultures, and it creates the opportunity of identifying diversity which would lead us to a better intercultural understanding and respect.
Abstract Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.}
This [...]
The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main contributions of the newsmaking studies. Our objective is to corroborate the possible existence of “feminine news values”, by comparing the frames and the models of women that prevail in two Argentinean women’s magazines from the decade of 1990’s (Para Ti and Mujeres & Compañía). We intend to rethink the newsworthiness criteria in feminine journalism and to gather the main issues in these magazines’ pages, where the feminine universe seems to be defined by maternity, marriage, sex, work, fashion, beauty, domestic tasks, etc.
Abstract The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main [...]
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Communication in Corporate Social Responsibility Management 
