Abstract
Media education is one of the obligations of Portuguese public television. In the last few years, RTP2 has shown great concern about the quality of its programmes, mainly [...]

Abstract
TV is part of our daily lives and occupies an important place at home. The situation and the importance we want to give to TV is not a conscious choice. We consider watching [...]

Abstract
The formal education offered at schools has an intentional and professional curricular space that influences, in a direct way, on the people’s formation, their behaviours, [...]

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Although the image in movement in the cinema and on television is the most complex audiovisual manifestation, it should not be forgotten that it is not the only one. Oral [...]

Abstract
Image must become a basic way towards knowledge. This paper proposes to search for shocking TV images that illustrate and define cultural and scientific concepts. Audiovisual [...]

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This article describes how the new Spanish legislation for Primary and Secondary School deals with media education. Taking the basic skills as a starting point, legislative [...]

Abstract
TV parameters are speed, atomization and history absence. The weakest voices like the children´s are not usually «taken into account» by television. Schools must be rethought [...]

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The association of televiewers from Catalonia (TAC) has been working in the field of education since 1999. They aim to guarantee healthy audio-visual habits in children. For [...]

Abstract
There is an obvious social alarm concerning the media, specially the TV. In order to check out the users´ perception of this phenomenon, investigation was set up with Primary [...]

Abstract
Audiovisual language keeps on improving. Images reign, and represent us. Furthermore, the technological development already allows global interactive communication. In this [...]

Abstract
Television has a decisive influence on present sports. Television is frequently the main source of income for sports. Different sports have been transformed to adapt to television [...]

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We can say that education on television in France is entirely inscribed within education to mass media in 2007. Research studies, training and intervention testify this strong [...]

Abstract
From a brief contextualization of the connections between education and communication in Venezuela, the experiences in research under the line of «Education, communication [...]

Abstract
The television is one of many elements of our existence, and it demands from us to form active, critical and selective spectators. It is strongly agreed that living with television [...]

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Building and expanding from the classic methods of audiovisual education, this article proposes strategies to achieve a global audiovisual literacy and a full citizenship. [...]

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The present work consists of a research report focused on an experiment with image production and reading aimed at the training of teachers of the state school system in the [...]

Abstract
Three characteristics of the TV language justify the need for media literacy: the emotional nature of images, the stories, which are written to draw the attention of the viewer, [...]

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One of the ways to include the audiovisual teaching within the compulsory education system is perhaps to provide arguments consistent with the theoretical framework used by [...]

Abstract
It is said that media literacy «knows no age limits». Though most practice and literature on media education has focused so far on childhood and teenagers, there are also [...]

Abstract
Television is part of the young people´s daily life and the new technologies, such as the digital video, make a new pedagogical approach possible. This approach enables the [...]

Abstract
Changes taking place in the current media scenery will affect the television as mass media decisively. Maybe students and the rest of the people should be educated not only [...]

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This paper discusses the educational experience as a privileged social practice for the comprehension of the meaning of sport in television. We base our socio-cultural approach [...]

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How should we observe? How should we learn to observe, to be able to think critically about the images that surround and invade our interior? How should we perform so that [...]

Abstract
Television produces a homogeneization effect which in turn makes everything seem and worth the same. It creates a passive and bored viewer, in short, a consumer. This discourse [...]

Abstract
During some of the most recent years, in Portugal there has been a public debate going on about the different roles of television near some of the youngest sectors of the [...]

Abstract
Television is an important part of our daily life. TV has become «one of the family» and we cannot imagine our homes without one, two or even several TV sets. This situation [...]

Abstract
The Spanish educative system is currently going through difficult times. Violence in schools, combined with a high failure rate, outlines the necessity of an education in [...]

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This paper emphasizes the influence of TV programmes for children on their ethical values, taking some programmes of the Spanish television (TVE) as examples. Their contents [...]

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Research on the role of women in advertising in the last years has continued to be that of a sex appeal. In the majority of cases, women are used to promote products aimed [...]

Abstract
The Law in Education, recently passed by the Spanish Parliament, provides a good opportunity to promote a critical view of audiovisual media and television among the Primary [...]

Abstract
No professional of the mass media would dare to say without much ado that ‘anything goes’ to obtain publicity, to gain hearing or to compete with the adversary. That's [...]

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This paper presents the results obtained from a sample of adolescents from the Basque Country (Spain) regarding the relationship between their personal values and the values [...]

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Our general aim is to analyze whether television viewing habits contribute to defining the meaning of gender in a sample of 577 teenagers (270 boys and 307 girls) from the [...]

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This paper provides an analysis of 37 short audio-visual stories told in sketches (like a storyboard). These works were drawn by teenagers of two high-schools of Federal District [...]

Abstract
The family and mass media are the power of the society nowadays. The relationship established between them is necessary because they determine each other. This article develops [...]

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This essay approaches the problem of TV consumption regarding children in the present situation. It gives an opinion about the former proposals and offers the only possible [...]

Abstract
The audiovisual design of television continuity, as a model of corporate communication specific of television, is an identifying wrapper of the television channels. It has [...]

Abstract
Television is the most important mass media. Spain and Europe are facing deep changes caused by the implantation of digital technology. In this context, it is very important [...]

Abstract
Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony [...]

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This article presents the preliminary results of an investigation on the meaning of television in the daily life of children, which corresponds to a study carried out on with [...]

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This paper presents part of an investigation titled «Child and television: contributions to the teacher’s work in children’s education». It studies the way in which [...]

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This work focuses on a multiple perspective of literacy adopted in accordance with the deep changes taking place in society as a result of the new Information and Communication [...]

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The focus of this contribution is the relationship between education and television. The main idea is that it is not only possible to teach television, but it is often television [...]

Abstract
Contemporary strategies of marketing and advertisement have overloaded the mass-media helping to create a materialistic society where children have become both socio-economic [...]

Abstract
This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content [...]

Abstract
The purpose of this study is to provide a social and educational description of the influence of TV in children’s lives. The sample included children from the 2nd level [...]

Abstract
Elderly people spend long hours in front of TV without any kind of planning. Thus, it is necessary to study TV consumption and offer guidelines to help them to watch TV from [...]

Abstract
TV has an ever-increasing power to penetrate into our homes, into public spaces and into our schools. This reality issues a challenge to parents, families, public administrations [...]

Abstract
TV has a great power as an educational tool for children. Teachers, politicians, directors, parents and general public should join forces to take advantage of TV as an instrument [...]

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This paper shows the results of a study on TV consumption at home that has been developed both in state and private Primary and High schools. This paper tries to emphasize [...]

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This paper presents some ideas about how the author sees the current television in Spain. It has been calculated that today in Spain one student of Primary or Secondary school [...]

Abstract
The increasing influence of television on childhood is unfortunately not always in accordance with the established values, principles and behaviours practised at home. This [...]

Abstract
This research tries to contribute with some information, reflections and proposals on television, and its main goal is to explore the possibilities that television offers [...]

Abstract
Education used to be in the hands of three actors: parents (and/or other family members or tutors), educators or teachers, who shared time inside the classroom with the children; [...]

Abstract
Frenzy journalism involves a determined endeavour to take active part in the subsequent future and development of an event: a journal introduces a topic for several days. [...]

Abstract
Unfortunately for visual impaired people, our society is characterised by the exaltation of the image and audiovisual media with a strong visual component. In spite of this [...]

Abstract
A new debate has arrived to the Education System. It deals with the need of an alternative teaching, an education that exceeds the academic traditions and studies the social [...]

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Infant television newscasts are news programs for children and teenagers. In some countries they are among top places. This article will research on the origin of the first [...]

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This article analyzes the strategies followed by the BBC channel to legitimize its role as public television through an approach to the citizens and a diversification of contents [...]

Abstract
What does watching a movie mean? In the first place the spectator places itself facing to a constructed reality, a story and a plot. In addition s/he also sees the elements [...]

Abstract
Some theoretical contributions to the Media Literacy set up the dialogue, the exchange and the renegotiation of meanings as a starting point for interaction and knowledge. [...]

Abstract
Nowadays television plays an important role in the socialization of children and adolescents, by making available a wide range of models of behaviour. However, watching television [...]

Abstract
TV serials analyzed in this paper show a representation of stereotyped gender. These cultural products, despite its apparent modernity, reproduce inequalities in the representation [...]

Abstract
The aim of this study was to analyze whether television viewing habits themselves contribute to defining the gender significance in a sample of 577 adolescents (270 boys and [...]

Abstract
This paper presents the preliminary exposition and results of a feasibility project for an Observatory of Consumption of Infantile Television that contributes with indexes [...]

Abstract
The main goal of this work is to analyze the education of young people about TV in non-Mediterranean European countries, especially devoted to the French community of Belgium. [...]

Abstract
The television is still the media with the biggest approach in Spanish homes. Despite this fact, it is no longer the main leisure and fun media for young people in the last [...]

Abstract
Nowadays in Brazil, some social organizations, governments and mass media are discussing the need to establish an oversight committee to guarantee the quality of television [...]

Abstract
Children television in Spain is closely bound to the widespread commercial TV model. The analysis of children programmes broadcast in a regional channel of Spanish public [...]

Abstract
What is usually known about television for children are the programmes broadcast. In contrast, the underlying criteria as well as their conditioning factors are largely unknown. [...]

Abstract
Few means provide us with more controversial and interesting materials in a moral sense than television contents do nowadays. By showing many cases which involve a conflict [...]

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This article is based on the research project titled «Pedagogical uses of a quality television for child and youth audiences», by an inter-institutional agreement between [...]

Abstract
The process of reception cannot be equated to visualisation. Many factors are involved in the act of looking; the subject’s background, their level of communicative competence, [...]

Abstract
The main point in this article is to discuss the development of the critical reception. The method establishes an analysis of the codes and cultural sources of a specific [...]

Abstract
Conventional television is getting transformed and diversified to adapt to the new requirements and conditions of the new digital contexts. This means deep transformations [...]

Abstract
The progressive influence of the mass media in the educating of society makes it necessary to be alert and to observe very closely how the communication process is carried [...]

Abstract
The author proposes a controversial theory, although the benefits of using the media and the new technologies in education have been taken for granted, in fact they are not [...]

Abstract
This paper describes the contributions developed by a Spanish-Portuguese Research Project called “Drog@” which tries to promote drugs prevention at University. The project [...]

Abstract
This article portrays an overview of the five degrees of comunication in education: oralgestural, writing, audio, audiovisual and digital. It highlights the changes introduced [...]

Abstract
The present paper analyzes the results of a qualitative investigation developed by the Spanish public television on the values and characteristics of the national television [...]

Abstract
Digital literacy (DA) is a second literacy which makes us reorganize competences already acquired. It is necessary because of the increasing presence of technology at every [...]

Abstract
Language is historically subject to changes. At the present time the principle of alteration postulated one hundred years ago by Ferdinand de Saussure, father of modern linguistics, [...]

Abstract
Everybody agrees. Although we lived in the so-called Information Society, traditional systems do not enable people to make a critical consumption of mass media. For that reason, [...]

Abstract
The article analyzes the effectiveness of the audio-visual regulation and assesses the different arguments for and against the existence of the broadcasting authorities at [...]

Abstract
National TV channels in Spain signed a self-regulation code to protect rights of children on December 2004. This code developed a special protected schedule for children from [...]

Abstract
The objective of the article is to show the possibility that the monitoring of the presence of the social groups in the mass media of public ownership has, because of the [...]

Abstract
We can´t only be consumers, we must be citizens. This essay argues how audiences should become producers of messages that represent a culture of resistance, from its narrative [...]

Abstract
Social organizations, local governments and the media in Brazil are confronting themselves over the need for an oversight board to guarantee quality television programming, [...]

Abstract
This article explores intertextuality as a technique that can be used to bridge old and new media literacies for teachers and students who hope to move beyond the textbook [...]

Abstract
This article presents the limits of an education for reception, from a notion of training that allows an analysis of the formative character of screens. Television interpellations [...]

Abstract
Empirical research on patterns of consumption and appropriation of foreign television and film on Mexican audiences in particular, and Latin American audiences in general, [...]

Abstract
This article develops some aspects about my experience on the reception research focusing on some theoretical, empirical and methodological elements and having cultural identity [...]

Abstract
The article revisits the old debate about media influence, focusing on whether children learn from television or not. It argues that TV per se does not guarantee that a child [...]

Abstract
This paper presents some changes occurring in Latin America related to the relationship between children and television channels and programs. There are new ways of television [...]

Abstract
How does technology interact with the way in which we relate with information, communication and knowledge? The integration of these three dimensions conforms the nucleus [...]