Abstract

The paper presents an updated approach of the social media role in the contemporary social movements. Drawing from the explanation of some viewpoints about interaction in the social media, a brief review about social movements theory and their implications is presented, emphasizing [...]

Abstract

Legal changes about family Law in Spain are important in recent past. One reason for this is the social change with a predicable storytelling in the Press. Relationships, engagements, marriages and families are an important content in gossip press, so this paper wants to measure [...]

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In this article, we describe a work started in 2008 and carried out in two public schools. We analyze the possible contribution of narration (photographic and film languages) to mutual human knowledge and the understanding of the events that surround group knowledge. We think that [...]

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Information visualization is reviewed from the communication perspective, which is considered a new formula for disseminating information to a heterogeneous audience of people not specialized in the analysis of quantitative data. The principle of storytelling is incorporated as a [...]

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Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was [...]

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Corporate websites have been challenged to incorporate storytelling narratives that favor emotional bonds with their stakeholders. This paper establishes four categories of implementation in the companies of IBEX 35 and reveals its delay of companies listed in the Dow Jones index. [...]

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Audiovisual formats are essential for virtual learning. Videos in MOOC courses exercise an informative, educational, and advertising function in the course program and in social networks. In this article, videos for courses are reviewed critically and include proposals for improvement. [...]

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The research supporting this paper addresses the problem of educational communication efficacy using a dual methodology strategy. Over 1.200 questionnaires were given out to professionals in four institutions dedicated to persuasive communication; two traditional ?the church and schools? [...]