Abstract
The exponential and irreversible growth of the social web is an undeniable phenomenon that is provoking a series of changes in communication models. This global revolution proposes a new model that is completely democratic, in which a user, regardless of origin, status or occupation, [...]Abstract
As a result of the emergence of Information and Communication Technologies (ICT) we are currently experiencing a period of major changes. Higher education plays a key role in helping students to acquire the competences which enable them to be autonomous in both academic and professional [...]Abstract
From its origins in the mid ‘90, the application of the concept of virality to commercial communication has represented an opportunity for brands to cross the traditional barriers of the audience concerning advertising and turn it into active communicator of brand messages. Viral [...]Abstract
In general, with few exceptions, libraries are not exploiting the opportunities that Facebook offers, like talking to the users, creating authentic communities or extending their reach. The key element that explains the cause of this deficiency is the way libraries communicate, often [...]Abstract
To explore the relative failure of libraries in the social we, the ideas of community and networking are compared, considering the associated concepts of cognitive surplus and network behavior aswell. The environment is one of a changing universe of almost instant obsolescence, where [...]Abstract
Libraries have for years been using social media to offer their services and collections, and receiving a number of benefits that must be quantified. In times of economic crisis it is essential to show evidence of success resulting from the resources invested. To measure and evaluate [...]Abstract
This review of the situation of social networks and web 2.0 applications in libraries and information units in 2009 includes brief definitions of these concepts and a brief exploration of what may happen in 2010. Analysis of 2.0 technologies in libraries and in their environment, [...]Abstract
Questions to be settled, fundamentally not technological, that arise at the moment of implementing services specific to the web 2.0 or social web in the web pages of Public Administration or Public Bodies are addressed, introducing the advantages associated with them.Abstract
The previous note present some questions that emerged while considering whether to include services of the social web in the web page of the public organisation where the author works. Here some reflections, commentaries, projects or proposals are offered that can be possible answers [...]Abstract
The present and the future of health information are based on eHealth and knowledge management. Some aspects of this future were discussed at the High Level Ministerial Conference on eHealth, held in Barcelona in March 2010, where eHealth was seen as a tool for integration in European [...]