Abstract

Effective crisis communication response through using the proper strategies is critical to cope with crises and to protect the reputation and existence of the involved parties. Usually, aviation accidents receive great attention from the media and the public. Malaysia Airlines Flight 17 (MH17) which was shot down over eastern Ukraine on 17 July 2014 during its scheduled flight from Amsterdam to Kuala Lumpur received global attention. This attention was due to the involvement of several countries either at the level of the countries of victims or the countries accused of the attack. Image repair theory proposed by William Benoit, the widely used in crisis communication response was implemented in this study. The Russian response to the international accusation, especially from the Western world on supporting the attackers of MH17 has been examined in this study. This study implemented both quantitative and qualitative content analysis to achieve its aims. A total of 306 news stories from the online New Straits Times newspaper Website from the years 2014 to 2019 were analysed. A total of 191 strategies were included in 123 news stories since some stories combined more than a strategy. Out of 191 strategies, 43.5% were simple denial, followed by shift the blame and attack accuser with 35.1% and 21.5% respectively. The results revealed that the image repair effort by Russia was effective and successful.
Keywords:  Crisis communication, image repair, MH17, response strategies, Russia

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The relevance of the food superpower study is determined not only by the scientific interest of agrarian economics, sociology or history, but, primarily, by the tasks of agricultural policy, by the need in strategic and practical decisions of the subjects of public administration. The study aims at a comparative analysis of the food development strategies of Russia and the United States in the historical and contemporary perspectives. The subject is food-development and food-security strategies applied by Russia and the USA. Interdisciplinary and comparative methods are used to identify the key features of the food and agro-industrial development in two countries. Based on the results, the study presents not only environmental or technological factors in the formation of the agrarian strategies of the USA and the USSR, but also political and economic factors (American depression and Soviet collectivization; NeoNEP in the USSR and the New Deal in the USA). The paper concludes with a set of variables for the study of strategies for becoming a food superpower and for keeping this status: at the stage of becoming a food superpower – state policy to support agriculture, introduction of new technologies and methods of farming, development of consulting services, agricultural cooperation, wholesale markets and supply chains, social development of the village and information infrastructure, integration with world markets and expansion of food trade; at the stage of keeping and strengthening the status – the use of the newest technologies and agricultural practices, effective consulting services, expanding links with retail markets and international food trade, regional climate resilience. The novelty of the study is determined by the attempt to model a path for becoming a food superpower based on the comparative analysis of the US and Russia food strategies, and by testing of the hypothesis that there are two stages in the evolution of a food superpower. Based on the study of the real global leadership of Russia and the United States as wheat exporting countries and of the planned development of organic food production, the paper provides some recommendations on the possible ways for combining these two strategies and overcoming their limitations.

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As part of the presented literature review, foreign and Russian experience in using microeconomic data to model the household consumption function using various types of models for the US, EU and Russia, based on the respective types of panel data: PSID, ECHP and RLMS, respectively, is considered. The construction of such models is necessary for the state in connection with the need to achieve a rational level of differentiation of incomes and consumption of the population. Thus, the purpose of the presented work is to analyze the approaches used to assess the level of income of the population based on the use of panel microeconomic data for the US, EU and Russia.