Abstract

At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types linked to the new “modi operandi” of the counter-hegemonic advertising practices that figure [...]

Abstract

The opera industry wants to renew its audience and has undertaken several strategies based on digitalization and audiovisual broadcasting to achieve it. In order to attract and create a stronger bond with new audiences, it is exploring different ways to update its information policy [...]

Abstract

The main theoretical approaches related to the study of political communication, defined as the interaction between political parties, the media, and citizens, are analyzed. The theories are summarized into two main currents: first, those theories and approaches that emphasize political [...]

Abstract

Political talk shows -called “tertulias” (media gatherings) in Spain- are a dialogical opinion genre without a clear codification. Their wide-ranging presence and large audiences in the Spanish media system are the reason for the central role of this type of programming in radio [...]