Abstract

At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types linked to the new “modi operandi” of the counter-hegemonic advertising practices that figure in social advertising, including community advertising, will be discussed. The idea is to contribute with the enrichment of the scientific discussion on communication in advertising and propaganda articulated to the recent consumption practices and made viable by mobile technologies.

Full document

The PDF file did not load properly or your web browser does not support viewing PDF files. Download directly to your device: Download PDF document
Back to Top
GET PDF

Document information

Published on 29/11/18
Submitted on 29/11/18

Licence: Other

Document Score

0

Views 6
Recommendations 0

Share this document

claim authorship

Are you one of the authors of this document?