Abstract

In the 1970s, the publications of Alvin Toffler and Jean Cloutier were essential for the emergence of two concepts, prosumer, and emirec, whose meanings have been mistakenly equated by numerous scholars and researchers. At the same time, the mercantilist theories linked to prosumption [...]

Abstract

Advertising does not only sell goods or services. Its messages fit in with the social discourses that shape the vision of today´s world. Thus, it is challenging to investigate the tensions and contacts between pedagogical and publicity discourses on schoo

Abstract

The false and negative image of the audiovisual association movement stems in part from the associations themselves. The difficulties we encounter in our work are related to the complex audiovisual world (complex and kaleidoscopic product, psychologically complex relations between [...]

Abstract

The distribution of electronic books is being transformed from the sale of individual titles to a subscription model, and many subscription services have been created in recent years. The main services are described and compared, detailing their advantages and disadvantages. More [...]

Abstract

A review of the major characteristics of e-books, both as reading appliances and as content, includes a description of advantages and disadvantages, functionality, intellectual property, acceptance, market, and other considerations. The multiple different formats, devices and prices, [...]

Abstract

 The entire circuit of the book, both traditional and eBook, has moved into the digital realm. Metadata, recommendation algorithms, and programs to limit and control the reading take on a new importance. Powerful digital intermediaries now control most of the author-reader proces[...]