Abstract

This article analyzes the role of the political «infotainment» prosumer on Internet. In the second half of the XX century, telecracy was the predominant one-way communication model that not only popularized politics but also transformed politics into entertainment or «politainment». [...]

Abstract

This paper explores the creation and content of apps about Donald Trump (n=412) published in Google Play between June 2015 and January 2018. The relevance of the study stems from both its objectives and its methodology. On the one hand, the aim was to characterise the profile, motivations [...]

Abstract

There was a turn in the use of political marketing strategies in Spain with the election campaign of December 20th, 2015. Infotainment television programs were unprecedented in their protagonism, which was part of the candidates’ agendas as they reached out directly to the electorate [...]

Abstract

This research analyzes the use of Twitter by the four main Spanish political parties in the electoral campaign of December 2015. It delves into the tendencies of the tweets, published from the official accounts of the parties and the candidates, and those hashtags or tags that became [...]

Abstract

The communication strategy developed on Twitter by the communication team La Cueva, of the political party Izquierda Unida, during the general elections of 2015 and 2016, achieved notoriety because of the language used and the followers and sympathizer’s participation. This article [...]

Abstract

This research addresses the study of YouTube in the electoral campaign of the General Election on June 26th, 2016 (26J) in Spain. Through a methodology of descriptive analysis of contrasted content, a sample of 80 videos of the political leaders were examined: Mariano Rajoy, Pedro [...]

Abstract

YouTube is a social network where videos of all topics are created and consumed. In this article we propose a classification of the most watched political information content on YouTube Spain. We will analyze the power and characteristics of these contents in a sample of 1,443 videos [...]