Abstract

The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample [...]

Abstract

The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also [...]

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The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, [...]

Abstract

The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.

The financial crisis of recent years has led the company to review and be aware of the importance to maintain [...]

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This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence [...]

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Our article aims at determining a scheme in order to group the main information about the merchant in the Spanish Golden Age theater, having a look at both the positive and negative images, in perfect agreement with the doctrines of that time. In order to achieve our purpose, we will [...]

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The author of this article analyzes the field of images of irony, starting from some Douglas C. Muecke’s works and some other personal analyses developed in «Poétique de l’ironie». He questions himself about the tension that exists between a possible archetypal image of irony, [...]

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The text suggests distrust as a basic attitude when approaching audiovisual aids in general and image in particular. Then –as an exercise of distrustful view– it proposes to take advantage of the pedagogic power of the photographs of this master of suspic

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This paper analyses the evolution of childhood image throughout History from the most ancient times, when realistic representation of specific infant features is practically non existent in –or irrelevant to- many cultures. Children´s image, with all its specific characteristics [...]

Abstract

Nowadays, visualization is used in all contexts. However, there is a gap or mismatch between the intensive use of visualization and our low level of visual knowledge. The creation and proper use of effective information visualizations is constrained by rules or principles that guarantee [...]