Comunicar. Media Education Research Journal
Spies and security: Assessing the impact of animated videos on intelligence services in school children
Abstract
Making the work of security organizations known to school children is a means of mitigating feelings of insecurity provoked by the diffusion of information on terrorist attacks in communications media and through social media. Whilst there is a longer tradition of projects to educate [...]
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Abstract
We remark daily the great importance that the teenager’s magazines have between ours pupils (girls but also boys). These magazines, inside the audiovisual mass media, produce an authentic parallel curriculum, true text-book, really different (and opposed)- 0
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Abstract
Taking the field of specialized press as a starting point, this study aims at determining and understanding the mechanisms of representation employed by the press for women, also known as women´s magazines and women´s pages. Stereotypes, understood as a representation tool, determine [...]- 4
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Comunicar. Media Education Research Journal
The outdated Disney world: A proposal of critical analysis to work on at school
Abstract
The image of innocence and the defence of moral values that Disney company sells make any attempt of a critical analysis of products such as Disney cartoon movies quite difficult. However, Disney culture fills up our lives aiming not only at entertaining but also educating us in some [...]- 5
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Abstract
In the last years there has been an increase of gender studies, with the incorporation of women at academic world and as consecuence of a bigger social awareness. Even so, the analyses of this type, specially in communication, are not very usual. The object of this paper is to analyze [...]- 1
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Comunicar. Media Education Research Journal
Content analysis about toy’s advertisment during Christmas campaign
Abstract
Nowadays, advertising is a tool with great influence on children’s tastes and preferences. This study tries to analyze the characteristics of advertisements of toys during the Christmas campaign, when there is a saturation of this type of advertisements. Our results show that the [...]- 0
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Comunicar. Media Education Research Journal
Learning identity: what kind of children do children perceive when they watch TV?
Abstract
This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content analysis makes it possible to describe the portrayal of children built by mass media, such as the «good [...]- 2
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Comunicar. Media Education Research Journal
TV and strategies to promote consumption among young girls
Abstract
This article seeks to deepen, on the one hand, into the development of new marketing strategies using TV as platform and aimed at promoting consumption among young girls. We will first look into the case of such companies as Disney, which have re-released public leading characters [...]- 2
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Abstract
The Internet is increasingly prominent in all walks of life, and Web connection is a key factor in social integration. The rise in life expectancy and quality of life mean that our active seniors now represent a growing sector in society. This study analyses what senior citizens use [...]- 2
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Comunicar. Media Education Research Journal
The Educational Role of the Digital Media in the Integration of Immigrants in Spain: elmundo.es and elpais.com
Abstract
The objective of the present study is to highlight the importance of online newspapers in the formation of public opinion, by discovering whether they promote positive or negative attitudes towards immigration or contribute to increasing awareness about the impact of the digital press [...]- 3
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