Abstract

In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives that connect the audience with the brand in an attractive way. The advergame is part of these new tools [...]

Abstract

Twitter has become one of the main media for spreading political messages. The structure of these messages, or tweets, is compounded by four elements –text, hashtags, mentions, and links- that can be used, organized, and repeated with the only limitation of 140 characters at most. [...]

Abstract

The analysis of data from social media and the measurement of the influence of its users are topics of increasing importance from different points of view, including the academic and the economic. In this paper we propose a reflection towards the creation of comprehensive algorithms [...]

Abstract

Organizations should include social media marketing as a part of a digital marketing plan. Traditionally the benefits obtained fromsocial media marketing have been associated with not economical ROI, i.e., social ROI (return on influence, return on relationships, return on collaboration, [...]

Abstract

In this presentation the impacts, influence an effects that the television has on the viewers is analyzed. Special attention is put on one of the most questioned aspects of the television: the violence, with many opinions of some authors about the importance of this fact over the [...]

Abstract

The mass media, especially television, have established as indispensable elements in society. These media are so influential in our lives that they have come to form part of them, through physical as psychological dependence. Television is peculiar, interesting and «dangerous». [...]

Abstract

In this paper, we wish to examine the perceived credibility of news items shared through Social Networking Sites (SNS) –specifically, as a function of tie strength and perceived credibility of the media source from which the content originated. We utilized a between-subjects design. [...]