Abstract

The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze [...]

Abstract

The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional role of passive spectator to active user. In this scenario it is necessary that brands and creators work [...]

Abstract

Podcasting is all the rage. The distribution of audio content has recently gained great momentum on a personal, media and business level. In this context, brands have begun to see the opportunity to use this communication tool to connect with the audience and generate emotional bonds [...]