Abstract

This audience study explores how a group of children from Southeast Mexico, perceive the animated cartoon «Dexter’s Laboratory». The objective is to observe the ways in which a young local audience, still in the process of building its cultural identity, perceives an American television program. A qualitative approach was applied: 44 children between 8 and 11 years old participated in a series of semi-structured interviews and focus groups, which took place in a provincial city in Mexico (Villahermosa, Tabasco). In each session, the participants watched an episode of the cartoon dubbed into Latin Spanish. Afterwards, it was assessed if they were able to notice cultural elements present in the series (texts in English, traditions, ways of life, symbols, etc.), which are different from their own culture. It was also observed if age, gender and social background had any impact on the degree of awareness. The results showed that most of the participants were aware of beingthat they were watching a foreign program, that they could recognize elements of American culture and that they applied diverse strategies to make sense of these foreign narratives. Older children, and those studying English as a second language, were able to make more sophisticated comparisons between the cultures of Mexico and the United States.

Abstract

The aim of this work is to study slow journalism audiences, with a particular interest in Latin America, specifically Argentina, Colombia, and Mexico. Five case studies were carried out, covering Anfibia (Argentina), Arcadia (Colombia), Gatopardo (Mexico), La silla vacía (Colombia), and Letras libres (Mexico), along with a Delphi study (double round with 27 participants) and a structured questionnaire (of 1,500 people between the ages of 18 and 65 years). The results indicate that 75% of the surveyed population obtain their information from all kinds of digital media, among whom 84% use social media for this purpose. Slow journalism is still mainly unknown to a large fraction (17%) of the population, although once given its definition and some named examples, 40% of those surveyed claimed to have read the slow press at some time. Quality is the main reason for its consumption (62%), followed by searching for specific subjects (46%), especially for young people (65%) and in Colombia (52%). Experts in slow journalism agree that the key to consolidating an audience involves listening to and interacting with its members, together with their active participation in the media.