Correspondencias & análisis

Transmedia Political Journalism. Strategies for the Development of the Profession in the Current Media Ecosystem

Abstract

Through time, Journalism has faced changes about the emergence of new Media, but this process also involves issues of narrative and new audience management. So, adapting to the new environment becomes in a necessity, and specifically in political journalism is where it becomes [...]

Correspondencias & análisis

Social media narratives and media prosumer

Abstract

Storytelling is a human action. Humankind practices it from memorial times until these days. Stories are important for species survival since through these knowledge is transfer from generation to the next one and social identity of communities is built. Each era is defined by [...]

Anuario ThinkEPI

When collaborating on the Web becomes poetry

Abstract

Network initiatives related to literature and the humanities are on the rise. Many of these initiatives are collaborative creations. Google has initiated and promoted some of these initiatives in recent years. Google’s most recent experiment, Google Poetics, converts random words [...]
Anuario ThinkEPI

Technological trends in 2010

Abstract

In 2010 technology trends became popular that were as diverse and innovative as net neutrality, internet television, video on demand, mobile commerce (due to the increase of the smartphone market), new algorithms that try to compete with Google, content spam, augmented reality, progress [...]
El profesional de la información

Relato transmedia vinculado a marcas: el personaje de Benito como instrumento de branded content

Abstract

The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional role of passive spectator to active user. In this scenario it is necessary that brands and creators work [...]
El profesional de la información

Digital narratives of the major political parties of Spain, France, Portugal and the United States

Abstract

The digital narratives employed by political parties in Spain, France, Portugal, and the United States are analyzed with particular attention paid to transmedia. We perform a content analysis of the parties’ webpages and online platforms, and the messages referenced therein, and [...]
El profesional de la información

Promotion of Spanish scripted television on the internet: analyzing broadcast-related websites’ content and social audience

Abstract

This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television networks and their audiences is studied through the content analysis of 515 broadcast-related web sites [...]
El profesional de la información

Deconstruction of journalistic genres and new media: From the inverted pyramid to Rubik’s cube

Abstract

The present article offers a proposal of deconstruction of the news to adapt it to the new media placing the focus in the audiovisual -up of the textual-, incorporating the key ingredients of the digital environment (multimediality, hypertextuality, interactivity) and fixing paths [...]
El profesional de la información

New sound communication. Cartography, grammar and transmedia narrative of podcasting

Abstract

Podcasting has created an own narrative that provokes a rupture of the traditional radio´s language due to the transmedia configuration of its contents and its multiplatform strategies. By analyzing the most relevant Spanish podcasts and through in-depth interviews, this investigation [...]
El profesional de la información

From transmedia to repurposing journalism. Elpais. com press coverage about case of ebola in Spain

Abstract

Transmedia storytelling has become a useful strategy for fiction, documentaries, and for marketing and corporate communication. However, the study of this new tool applied to journalism and reporting has received less attention and has been more recent and theoretical. The aim of [...]