Abstract

This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide content that lead to the adoption of stereotypical gender roles from an early age, which are perpetuated [...]

Abstract

The present paper is an approach to the construction, development and dissemination of gender roles (male and female) from the publicity established in Lima. This self-critical look at the advertising profession rather than blame wishes to describe a reality often ignored or filtered [...]

Abstract

The image of innocence and the defence of moral values that Disney company sells make any attempt of a critical analysis of products such as Disney cartoon movies quite difficult. However, Disney culture fills up our lives aiming not only at entertaining but also educating us in some [...]

Abstract

Children television in Spain is closely bound to the widespread commercial TV model. The analysis of children programmes broadcast in a regional channel of Spanish public television allows us to see not only the scarce investment for children programmes, but also the inclusion of [...]

Abstract

Movies are one of the objects of study for Social Psychology because they are not only art or industry; they are a way of socialization. Therefore, movies show behaviour models, social values and norms, and make people react: movies are persuasive. A psycho-social analysis of films [...]

Abstract

The media in general, and advertising in particular, are considered as important agents of socialization, including genderrelated issues. Thus the legislator has focused on the regulation of the images of women and men in advertisements. However, regulations prohibiting sexist advertising [...]