Abstract

The research supporting this paper addresses the problem of educational communication efficacy using a dual methodology strategy. Over 1.200 questionnaires were given out to professionals in four institutions dedicated to persuasive communication; two traditional ?the church and schools? and two more recently created ? journalism and advertising. Probably they are the four groups with more socialising force in the last centuries; For this paper the educators’ responses were specifically analysed to determine their conception of the communication process and the requirements for effective communication, and these were compared with those from the other groups, especially from advertising professionals. Lastly, all the responses were compared to contributions from neuroscience that have been made in recent decades about how the human mind functions, particularly with regards to decision-making, to determine which communication proposals provide a greater guarantee of efficacy. The results indicate the need for educators to break away from a strictly cognitive polarized communication that focuses on transmission. They are more related with guaranteeing the supply than creating a demand, and open up to the communicative potential of emotions, interaction and storytelling.

Abstract

The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this purpose, a review of management and economic reports and corporate websites of the European public broadcasters (N=100) was carried out, as well as the evolution of the audience in the period 2010-15. Also, an exploratory analysis and in-depth interviews with open and closed questionnaires was undertaken. The data collect the opinion of neuroscientific experts, Neuromarketing consultants, academics and professionals in European public television (N=22) on the usefulness and introduction of this science for audience research, its possible application in programming, and the role of Neuroeducation in the design of educational programmes. The findings determine that almost a dozen public service media in Europe are already applying audiovisual Neuromarketing as an incipient and innovative tool to test entertainment programmes, commercial spaces and competitiveness improvement strategies. However, it has not been implemented in educational content, which is a core mission of public broadcasters.

Abstract

Neuromarketing has existed for just over a decade, and its theoretical framework, techniques and research methods have been defined during these years. The absence of legislation regulating neuromarketing experiments and the secrecy of the private sector due to its client agreements, it is difficult to know how brands use this discipline. Currently, the scientific sector in Spain has great interest in neuromarketing. Sixteen of Spain’s 75 universities (21%) have a research group, institute or center that studies neuromarketing, but this activity has had little international impact. Meanwhile, a fifth of the Spanish professional commercial sector shows real interest in neuromarketing, either having a separate department dedicated to it or offering this service to others. Ethics, traditionally presented as an impediment to the development of neuromarketing, should not pose a problem for the development of this field of knowledge.

Abstract

Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was carried out in three stages: a) review of unstructured information; b) analysis, organization, and synthesis of content; c) conclusions. Likewise, interviews with experts in the television field, neuromarketing consultants, and neuroscientists (N=10), support the conclusions from the bibliographic review. Subsequently, the paper provides a set of scientifically endorsed guidelines for the efficient design of TV content for entertainment, education, and information, based on storytelling, edition, and the creation of new platforms. The bibliographic research reveals that emotion and attention are the key indicators of effectiveness for the design of television products.

Abstract

Insights from the recent wealth of popular books on neuroscience are offered to suggest a strengthening of theory in information science. Information theory has traditionally neglected the human dimension in favour of ‘scientific’ approaches often derived from the Shannon-Weaver model. Neuroscientists argue in excitingly fresh ways from the evidence of case studies, non-intrusive experimentation and the measurements that can be obtained from technologies that include electroencephalography, positron emission tomography (PET), functional magnetic resonance imaging (fMRI), and magnetoencephalography (MEG). The way in which the findings of neuroscience intersect with ideas such as those of Kahneman on fast and slow thinking and Csikszentmihalyi on flow, is tentatively explored as lines of connection with information science. It is argued that the beginnings of a theoretical underpinning for current web-based information searching, as opposed to established information retrieval methods, can be drawn from this. It is proposed that collaborative research programmes between neuroscientists and information scientists could be extremely revealing.

Abstract

PUBLISHED We have investigated the properties and conduction limitations of spray pyrolysis grown, low-cost transparent conducting oxide ZnO thin films doped with indium. We analyze the optical, electrical, and crystallographic properties as functions of In content with a specific focus on postgrowth heat treatment of these thin films at 320?C in an inert, nitrogen atmosphere, which improves the films electrical properties considerably. The effect was found to be dominated by nitrogen-induced grain-boundary passivation, identified by a combined study using in situ resistance measurement upon annealing, x-ray photoelectron spectroscopy, photoluminescence, and x-ray diffraction studies. We also highlight the chemical mechanism of morphologic and crystallographic changes found in films with high indium content. By optimizing growth conditions according to these findings, ZnO:In with a resistivity as low as 2?10?3?cm, high optical quality (T?90%), and sheet resistance of 32?/? has been obtained without any need for postgrowth treatments. Document type: Part of book or chapter of book

Abstract

The correlated exploitation of heterogeneous data sources offering very large historical as well as streaming data is important to increasing the accuracy of computations when analysing and predicting future states of moving entities. This is particularly critical in the maritime domain, where online tracking, early recognition of events, and real-time forecast of anticipated trajectories of vessels are crucial to safety and operations at sea. The objective of this paper is to review current research challenges and trends tied to the integration, management, analysis, and visualization of objects moving at sea as well as a few suggestions for a successful development of maritime forecasting and decision-support systems. Document type: Article

Abstract

The SIMNORAT project poster gives a general overview of the project and its activities. Initially developed for the Sea Tech Week in Brest in October 2018, the poster was also displayed at the SIMNORAT Final Conference. The poster is available in English and French. Please note that the website indicated on the poster is no longer online. This document was produced as part of SIMNORAT Project (Grant Agreement N0. EASME/EMFF/2015/1.2.1.3/03/SI2.742089). Competition for maritime space – for renewable energy equipment, aquaculture and other uses – has highlighted the need to manage our waters more coherently. Maritime spatial planning (MSP) works across borders and sectors to ensure human activities at sea take place in an efficient, safe and sustainable way. That is why the European Parliament and the Council have adopted a legislation to create a common framework for maritime spatial planning in Europe. The Directive 2014/89/EU of the European Parliament and of the Council of 23 July 2014 (said Maritime Spatial Planning Directive) establishes a framework in order to reduce conflicts between sectors and create synergies between different activities, to encourage investment – by creating predictability, transparency and clearer rules, to increase cross-border cooperation – between EU countries to develop energy grids, shipping lanes, pipelines, submarine cables and other activities, but also to develop coherent networks of protected areas, and to protect the environment – through early identification of impact and opportunities for multiple use of space. The SIMNORAT project (Supporting Implementation of Maritime Spatial Planning in the Northern European Atlantic) is an EU/DG Mare co-funded cross-border project. It was launched on 1st of January 2017 and involves Portugal, Spain and France, while these countries had just designated their Competent Authorities and transposed the Maritime Spatial Planning (MSP) Directive. SIMNORAT aims to support the implementation of the MSP Directive in the waters of Portugal, Spain and France, as well as to establish cross-border cooperation mechanisms between these Member States, to contribute to the coherence of their marine spatial plans to be established in 2021. The action ran until 31st of January 2019 and was based on a partnership of public bodies of the countries and one international organisation. It was composed of UAVR, CEDEX, IEO, AFB, CEREMA, Shom, and CPMR. Shom acted as coordinator. The objectives of the SIMNORAT project were addressed through a variety of activities and desktop or case studies. They are dedicated to identifying the methodology steps, and explore the challenges and opportunities of the MSP implementation in the Northern European Atlantic, including thus related to transboundary issues (Ecosystem based approach, marine policies, OSPAR Convention, Land Sea Interactions, geographical scale of the plans, data interoperability, tools to support MSP). The project led to a multiplicity of outputs including overviews of MSP relevant information related to the countries and on more focus areas, to a number of interviews and meetings where stakeholder views were collected to feed the reasoning, and to guidelines and good practices to be shared at a national and transnational level with marine stakeholders, scientific as well as planners, administrations and authorities. In addition, SIMNORAT permitted a lot of progression internally in the countries and regarding transboundary cooperation. It led to establish and develop new dialogues and to connect the technical or scientific actors, the stakeholders, the administrations of the countries of a same sea basin, and the administrations within the countries, including the representative of Regions. It allowed to better understand Maritime Spatial Planning mechanisms, to share knowledge and as such reached to build capacities, which is of importance as there is such a need in the Atlantic area compared to more Northern countries. The project also permitted to address topics which have never been addressed before. The involvement of France and Spain in SIMNORAT and in the EU-DG Mare sister projects SIMWESTMED and SIMCelt was useful for them to develop a global vision with their neighbours in the Western Mediterranean. At the end of this exercise, it is stated the need of pursuing the work and dialogue in particular through common tools, but at this stage, the SIMNORAT project has constituted a common knowledge and background. D I S C L A I M E R: The contents and conclusions of this report, including the maps and figures were developed by the participating partners with the best available knowledge at the time. They do not necessarily reflect the national governments' positions and are not official documents, nor data. The European Commission or Executive Agency for Small and Medium sized Enterprises is not responsible for any use that may be made of the information it contains.