Abstract

This paper shows some trends that are currently occurring in the environment of the semantic web. More specifically it presents schema.org, a project developed by Google, Yahoo and Bing for semantic markup using microdata, Freebase, a knowledge bank for structured information and [...]

Abstract

The article analyzes and describes rich snippets as a clear example of the real semantic web where metadata is being applied to improve the search engine results pages (serps). We describe the different types of Google rich snippets and explain how to implement people snippets due [...]