Abstract

EL AUMENTO DEL ANCHO DE BANDA, las mejores prestaciones de los navegadores, las ganas de mostrar la información de otra manera que no sea la clásica y aburrida lista de recursos, la lucha por ir más allá... El caso es que cada vez es más fácil encontrar herramientas que permiten visualizar diferentes tipos de información de diversas formas. Tanto es así que en muchos casos se presta más atención al gráfico que se exhibe –por colores, movimiento, dinamismo, etc.– que a la información que está mostrando.

Abstract

The text analyses the emergence of digital publications designed for the new portable devices with touchscreen. If in the last 30 years the universe of written text went through a mutation from paper to screens, now we are seeing a further stage of this process that recombines these interfaces, the old devices dialogue with the new ones and texts reside in new ‘species’ of hybrid media. The arrival of the emagazines is analysed from a perspective that integrates semiotics of interfaces and media ecology.

Abstract

In a context marked by the emergence of new platforms and interfaces, digital native media face the challenge of organizing and presenting their content in an effective and eloquent way. This milestone requires ongoing work toward the identification and conceptualization of the dimensions that map the structural and formal requirements necessary for fluid communication with audiences and adequate visibility in the digital ecosystem. This study, which adopts a quantitative–qualitative methodological design, proposes, describes, and applies a taxonomy for the analysis of digital media web interfaces. Based on a review of the literature, two rounds of expert judgment, and a pilot test, the research identifies 14 thematic dimensions, 36 indicators, and 69 variables. The study focuses on the importance of renewing research about taxonomy related to structural dimensions that address narrative, quality, usability, information search, and content redissemination and socialization, among other aspects. The study of web interfaces applied to journalism demands long-term research work with a holistic approach that, at a conceptual and practical level, can offer proposals for analysis and diagnosis on the basis of an integrated method.