Abstract

Users access to Google to find out about health issues is frequent among citizens. This research analyzes the best results of three generic searches on homeopathy, collected in four waves in five countries: Spain, France, Mexico, the United Kingdom, and the United States. Specifically, the fluctuation of the corpus ranking is studied, and a sample of the ten best-positioned pages in each country is taken to analyze their content (the authorship of the website, the stance of the effectiveness of homeopathy, the presence of controversy and the type of content). The results show that the ranking is stable; that the stance of homeopathy is linked to the state of public opinion in the country; and that the majority of websites that appear better-positioned are from media.

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Published on 24/03/19
Accepted on 24/03/19
Submitted on 24/03/19

Volume 28, Issue 2, 2019
DOI: 10.3145/epi.2019.mar.13
Licence: CC BY-NC-SA license

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