## Abstract

The analysis of the keys to competitiveness in the tourism sector has an unquestionable justification for its importance in the Spanish economy and its global growth prospects. The need for a better understanding of the keys to the competitiveness of the tourism firm is also fuelled by the magnitude of the challenges that it faces and by the sector structure, characterised by a notable weight of family-owned businesses. The objective of this research lies precisely in developing a diagnosis of the return on capital of the tourism sector and the determinants of its evolution in the family business (FB) vs non-family business (NFB). Specifically, this study focuses on the analysis of both firms economic and financial profitability. The objective indicators of the results can come either from the company itself or from two secondary sources: SABI (Iberian Balance Sheet Analysis System) and INFORMA D&B. The economic and financial analysis of the Spanish tourism firm with objective data developed in this study is based on a sample of 738 firms (from an initial sample of 1019 organisations).

M10;M20

## Introduction

Ample justification for an analysis of the keys to competitiveness in the tourism sector can be found in its importance to the Spanish economy (Vacas and Landeta, 2009 ;  Vera and Marchena, 1996) and its prospects for growth at world level (Lee and Brahmasrene, 2013 ;  Su and Lin, 2014). The need for better knowledge of the keys to the competitiveness of tourism businesses is all the greater because of the size of the challenges they face and the structure of the sector, combining the presence of chains with a considerable international profile (Mariz-Pérez and García-Álvarez, 2009 ;  Rufín, 2006) with a fragmented segment of supply dominated by small establishments (Hernández-Maestro, Muñoz-Gallego, & Santos-Requejo, 2009) with a great deal of expertise in their activity but management falling short of the parameters of professionalisation and best practice. Family-owned businesses are clearly predominant in both segments of supply.

Family tourism businesses have often passively watched increasing competition and failed to meet new challenges arising from the emergent competition, technological change and the remodelling of demand (Aramberri, 2009), making few strategic movements to respond to the process of change. Stagnation and the absence of a well-defined strategic approach could, then, considerably damage the future prospects of Spanish family tourism businesses, putting them in an inferior position to competitors in the form of chains and other organisations with a corporate ownership structure.

The diagnosis of the performance of Spanish tourism businesses and the factors determining their progress are also vital for helping private agents to develop strategies generating economies of scale, sufficient synergies and the differentiation capacity to put their competitive position on a level with the competition. However, despite the importance of family businesses in tourism in Spain, research in this area has been carried out only incidentally (Getz & Carlsen, 2005).

The aim of this research lies precisely in determining the competitiveness of the tourism sector based on an analysis of its economic-financial results, comparing family businesses (FB) with non-family businesses (NFB). We consider that a family business is a firm where a family exerts power over the organisation and its strategic direction through ownership, management, or board positions (Pieper, Klein, & Jaskiewicz, 2008).

This study represents a considerable advance on the existing literature because of the lack and controversial nature of empirical studies of the growth and business profitability of FB (Astrachan, 2010; Benavides Velasco et al., 2011 ;  Garcia-Castro and Aguilera, 2014), and most specifically tourism FB (Andersson, Carlsen, & Getz, 2002), despite their importance over the past decade.

Two streams of research can be identified in the family business literature. One stream compares and contrasts family and non-family firms in terms of performance implications. Along these lines, prior empirical research has found positive (e.g. Allouche et al., 2008; Block et al., 2011; Chu, 2009; Lindow et al., 2010; Miralles-Marcelo et al., 2014 ;  Wagner et al., 2015), negative (Cucculelli and Micucci, 2008 ;  Sacristán-Navarro et al., 2011), insignificant (Chrisman et al., 2004; Miller et al., 2007 ;  Westhead and Howorth, 2006) and even quadratic (De Massis et al., 2013; Kowalewski et al., 2010 ;  Poutziouris et al., 2015) relationships between family involvement in business and firm performance. Another stream of research investigates how the specific characteristics of family business affect firm performance, especially those related to ownership, governance structure, management and succession (Block et al., 2011; De Massis et al., 2013; Garcia-Castro and Aguilera, 2014; Mazzi, 2011; Miralles-Marcelo et al., 2014 ;  Villalonga and Amit, 2006). The results are also highly inconsistent (see e.g. Garcia-Castro and Aguilera, 2014; Mazzi, 2011; Poutziouris et al., 2015 ;  Sacristán-Navarro et al., 2011). To this inconsistency in the literature is added the scarcity of empirical studies of FB in the tourism sector (Getz & Carlsen, 2005).

These contradictory results can be explained by a number of interplaying factors, including the differences in the definition of family firms, sampling techniques, definition of variables, methodologies, study periods and institutional settings considered by researchers (Miller et al., 2007; Sacristán-Navarro et al., 2011 ;  Wagner et al., 2015). To these factors are added the difficulties in collecting data on this group from secondary public sources (Benavides Velasco et al., 2011).

The interest in this research is not merely descriptive, given that the idea is to make use of the knowledge extracted to improve the understanding of the strategic tools deployed by FB and to suggest lines of action which both tourism authorities and Spanish family tourism businesses themselves might develop to improve their medium- and long-term performance.

The desire for better knowledge of FB based on the theoretical framework offered by strategic management, following the pioneering call of Sharma, Chrisman, and Chua (1997), and later widely reaffirmed (e.g. Chrisman et al., 2005 ;  Chrisman et al., 2008) is the starting point inspiring the research on the competitiveness of FB in a good part of the current literature constituting the initial theoretical framework.

This study focuses, then, on the expost dimension of competitiveness involving the development of a sustainable competitive advantage that maintains or improves participation in the market at the same time as achieving better financial results ( Camisón, 2014). Specifically, this study focuses on analysing the economic and financial profitability of the company.

The objective indicators of results used can come either from the company itself or from two secondary sources: the SABI (Iberian Balance Sheet Analysis System) and INFORMA D&B. The analysis of the indicators from the primary study involved working with a sample of 1019 businesses, which was reduced to 738 businesses when the objective data from the secondary sources indicated was used.

The profitability study is carried out based on a comparative analysis of the average FB and NFB, both weighted by relative size. This comparative analysis is implemented at different times to find out how the businesses represented develop over time. For this purpose, the years 1998, 2001, 2004, 2007 and 2008 have been chosen as cut-off points. This longitudinal analysis will provide an initial approach to the sensitivity of the economic-financial situation and the profit and loss accounts of Spanish family and non-family tourism businesses to changes in the economic cycle.

A second analysis of the economic-financial indicators is drawn up based on individual data from FB and NFB from the sample intended to reveal the statistically significant differences in the selected variables between the two groups. The differences in economic-financial return between the two types of firms will be analysed. The expost analysis of competitiveness is completed in this way with indicators based on self-assessment by management in relation to competitiveness, captured through the same primary study.

## Importance and singularity of family businesses

The FB model plays an important role in most capitalist economies due to its contribution to the creation of jobs and wealth (Bhattacharya and Ravikumar, 2001 ;  Carrigan and Buckley, 2008). The leading role played by FB in the economy has led to a growing interest in researching them. Along these lines, a considerable volume of studies have analysed their impact on economic performance (e.g. Garcia-Castro and Aguilera, 2014; Mazzi, 2011; Poutziouris et al., 2015 ;  Sacristán-Navarro et al., 2011). However, the empirical evidence on the better performance and competitiveness of FB compared to NFB is controversial.

A first line of research focuses on examining the influence of family ownership and/or management on performance. Despite the growing literature in this respect, the results on its impact are confused. On one hand, some studies have reported a positive relationship between family involvement and performance (e.g. Allouche et al., 2008; Block et al., 2011; Chu, 2009; Lindow et al., 2010; Miralles-Marcelo et al., 2014 ;  Wagner et al., 2015). Allouche et al. (2008), based on a sample of 1271 listed companies in Japan, demonstrate that family firms outperform non-family firms in terms of financial indicators (Return On Assets – ROA, Return On Equity – ROE, Return On Invested Capital, ROIC). Chu (2009) found that the influence of family ownership on performance (measured with ROA and Tobins q) is positive for SMEs in Taiwan. Lindow et al.’s (2010) study based on a sample of 171 German family firms also shows that family firms play an important role in the achievement of strategic fit and, in turn, superior financial performance (measured with the ROE, ROA and subjective measurement). Although it is a weak effect, Wagner et al. (2015) also found that family firms show superior financial performance compared to non-family firms, on the basis of a meta-analysis. These authors also find size and conceptual definitions as important moderators of the relationship. The importance of controlling the definition of family firm and the nature of the sample is also pointed out in the study by Miller et al. (2007). Block et al. (2011), using a panel dataset of 419 firms, state that family and founder ownership are associated with superior performance (measured by Tobins q). However, they did not find significant support for the effect of family and founder management on performance. Miralles-Marcelo et al. (2014), using a panel dataset of Spanish and Portuguese firms, show that family control has a positive impact on firm performance (measured using Tobins Q and ROA), which is positively moderated by firms size and age.

Some studies have also demonstrated a negative relationship between family involvement and financial performance. Cucculelli and Micucci (2008), using a sample of 3548 Italian manufacturing firms, find that keeping management in the family has a negative impact on the firms performance (ROA and ROS). Sacristán-Navarro et al. (2011), using a panel of 118 non-financial Spanish companies, show that family management hampers profitability (measured as a proxy of firm performance defined as the profitability ratio ROA). However, these authors did not find any influence of family ownership on performance.

To these two types of effect are added other studies that found no statistically significant associations between family ownership and performance in terms of sales growth (Schulze, Lubatkin, & Dino, 2003); short-term sales growth (Chrisman et al., 2004), considering several performance indicators as growth sales revenues, number of people employed, firms exported sales, total gross sales exported, profitability, and a subjective measure of average performance (Westhead & Howorth, 2006), and in terms of sales, sales growth and Tobins q ( Miller et al., 2007). Sciascia and Mazzola (2008) ran regression analyses on data drawn from 620 privately owned family firms in Italy finding no association between family ownership and performance, captured through a self-reported measure taking into account the firms’ sales growth, revenue growth, net profit growth, return on net asset growth, reduction of debt/equity ratio, return on equity growth, and dividend growth. Instead, these authors found that family involvement in management has a negative quadratic (inverted U-shaped) effect on performance. This effect points out that performance decreases as family involvement increases and that the decrease is greater at higher levels of involvement. Kowalewski et al. (2010), using a panel data of 217 public companies, also found an inverted U-shaped relationship between the proportion of family ownership and financial performance (measured with the ROE and ROA). De Massis et al. (2013) also confirm these results by conducting an empirical analysis on 494 small-to-medium size private family firms in Italy. Specifically, they find support for the existence of a U-shaped relationship between the degree of family ownership dispersion and firm performance, measured as ROA. Using a panel dataset of UK companies listed on the London Stock Exchange (LSE), Poutziouris et al. (2015) also demonstrate an inverted U-shaped relationship between family ownership and firm performance (measured with accounting ratios and Tobins q). Specifically, their results show that performance increases until family shareholding reaches thirty-one percent.

The lack of homogeneity in the result of previous studies suggests that the relationships between family business and corporate performance are complex and even moderated or mediated by factors not included in previous analysis. In this vein, some of these studies highlight positive aspects of family firms within the stewardship and agency perspectives, whereas others emphasise negative ones.

The positive aspects include the culture transmitted in the organisation, the reputation of the business based on the track record of the family over generations, long-term orientation or greater trust between members and stakeholders (Audretsch et al., 2013; Gallo and Amat, 2003; Miller and Le Breton-Miller, 2005 ;  Whiteside et al., 1993).

On the other hand, the potential negative effects of family influence refer to altruism and family nepotism (Bloom and Van Reenen, 2007; Pérez-González, 2006 ;  Schulze et al., 2003), entrenchment (Gomez-Mejia, Nuñez-Nickel, & Gutierrez, 2001), free-riding (Schulze et al., 2003), the consumption of unearned perks (Chrisman et al., 2004) and expropriation of minority shareholders (e.g., Miller et al., 2007), that can lead to agency problems that damage performance. Equally, some studies highlight certain behaviour and characteristics of FB which would be incompatible with entrepreneurial orientation. These might include more conservative behaviour, lack of differentiation, low levels of innovation and a high level of risk aversion (Naldi et al., 2007; Ward, 1986 ;  Zahra, 2005). Although FB initially show entrepreneurial behaviour (Nordqvist, Habbershon, & Melin, 2009), maintaining this entrepreneurial orientation is a real challenge as time goes on (Casillas et al., 2010; Cruz and Nordqvist, 2012; Kellermanns et al., 2008 ;  Naldi et al., 2007). There are also studies that indicate that FB have serious problems that lead to their average life expectancy being cut short (Craig and Moores, 2006 ;  Neubauer and Lank, 1998, p. 44), finding it difficult to achieve a third generation of family control.

In order to shed light on these conflicting findings, and considering that differences in performance among family firms are even higher than those between family and non-family business (Chua, Chrisman, Steier, & Rau, 2012), another strand of the literature focuses on analysing which of the specific explanatory variables defined by the structure of ownership and control and management of FB, and internal and external moderating variables, influence economic performance. This body of research fits in with the main foundations of the Resource Based View (RBV), that define the specific resources and capacities of FB deriving from family-business interaction as a result of the involvement in the business of the owner family – its capital, governance structure and management system. This involves the interaction of systems between the family as a whole, the people who make it up and the business (Habbershon & Williams, 1999).

On the basis of RBV, agency theory and stewardship theory studies like those by Anderson and Reeb (2003), Westhead and Howorth (2006) and Maury (2006) find that family involvement is an effective form of control, providing incentive structures resulting in fewer agency conflicts, and costs, leading to better financial and market value performance by family businesses. Specifically, Anderson and Reeb (2003), using the Standard & Poors 500 firms, show that when a family member serves as CEO, performance (measured with ROA and Tobins q) is better than with an outside CEO. Westhead and Howorth (2006), analysing data from privately held family firms in the United Kingdom, show that firms with high levels of family ownership and management were not significantly associated with superior performance indicators. However, their research provides evidence that the family firms with larger teams of directors and managers have greater levels of growth in sales and revenues. Maury (2006), analysing a sample of 1672 non-financial firms in Western Europe, also found that active family control increases profitability (measured with ROA and Tobins q) compared to non-family firms. Lee (2006), based on a sample of 403 firms, confirms that family businesses tend to obtain higher employment and revenue growth when founding family members are involved in management. The findings obtained by Barontini and Caprio (2006) and Sraer and Thesmar (2007) are also consistent with these results, highlighting the benefits of the familys involvement in management.

Other studies, like that by Barth, Gulbrandsen, and Schøne (2005), analysing 438 Norwegian firms, have found that family-owned and managed firms are less productive in terms of added value than non-family firms. However, they show that family-owned firms managed by a person hired from outside the owner family are just as productive as non-family-owned firms, not finding support for the hypothesis that concentrated ownership necessarily affects productivity. This study points out that professional managers hired in the market are more efficient in operating the firm. On the basis of a panel data from 180 of publicly traded Chilean firms from 2000 and 2003, Silva and Majluf (2008) show that family ownership does have an impact on performance, which may be positive or negative depending on voting rights concentration. At higher concentration, family ownership subtracts value from the firm and their contribution is more negative when they become highly involved in management. The opposite is true when concentration is low. Villalonga and Amit (2006), using proxy data on all Fortune-500 firms, demonstrate that the presence of descendants as CEOs has a negative impact on performance (using Tobins q) and conflicts with minority shareholders.

Meanwhile, O’Boyle Jr, Pollack, and Rutherford (2012), using a meta-analysis, find that there is no direct, significant relationship between family involvement and a firms financial performance. Instead, they analyse the effects of potential moderators. The conceptual moderators they include are: public vs private, firm size and cultural context. They also include the following methodological moderators: family involvement, firm performance, publication and publication quality, and year of publication. Their analysis of potential moderators provided no evidence that these moderators were statistically or practically significant. Garcia-Castro and Aguilera (2014) use data from the OSIRIS database to carry out methods from set theory. Their results also confirm that the effects of family involvement in business (measured as industry-adjusted ROE) are not direct but rather subject to substantial complementarity and substitution effects among the components of family involvement related to governance (family board and family chairman), ownership (family ownership), management (family CEO) and succession (succession). Craig, Dibrell, and Garrett (2014), using a sample of 359 firms, found evidence that the family effect on performance (measured through sales growth, market share growth and return on sales) is mediated by culture, strategic flexibility and innovativeness.

Finally, there are studies profiling non-linear relationships between the features of governance and the corporate structure of the business and its financial results. Specifically, Naldi, Chirico, Kellermanns, and Campopiano (2015), using a sample of 128 Swedish family firms, predict an inverted U-shaped relationship between the number of family advisors and family firm performance (measured through ROA). They also found that the generation which controls the firm moderates this effect so that family advisors have a positive relationship with performance in first-generation family firms and an inverted U-shaped relationship with performance in later-generation family firms.

It is therefore appropriate to wonder whether the FB model is a guarantee of competitiveness and growth in the modern tourism sector, characterised by a high level of competition, internationalisation and the development of new commercial, technological, human, organisational and management requirements.

Table 1 presents a summary of the empirical studies analysed. The table gathers, on the one hand, the papers related to the differences in performance between FB and NFB and, on the other hand, the papers that analyse the specific characteristics of FB affecting its performance. This second block of papers posits that there may be important differences among FB due to the specific characteristics of each FB, regarding their ownership and governance structure, family involvement in management and control-enhancing mechanisms. Some of these studies also point out some internal and external moderating variables that influence economic performance of FB.

Table 1. Summary of the analysed empirical studies.
Reference Location Theoretical roots Main variables and results
BLOCK 1. Influence of family ownership and/or management on performance (differences between family and non-family firms)
Allouche et al. (2008) Japan Agency theory Dependent variables: - Firm performance: items related to profitability indicators and financial structuresIndependent variables: - Nature of the business: family or non-family (s., family) - Degree of family control (n.s.) Positive effects
Chu (2009) Taiwan Stewardship and agency theories Dependent variable: - Firm performance: ROA and Tobins q'Independent variables: - Family ownershipModerating variables: - Firm size - Family management - Family control (chairman)
Lindow et al. (2010) German Contingency theory and family systems theory Dependent variable: - ROE, ROA and subjective measurementIndependent variable: - Family influence - Strategy (mediating variable) - Organisational structure (mediating variable) - Strategic fit (mediating variable)Moderating variables: - Family influence
Block et al. (2011) United States Agency theory Dependent variable: - Firm performance: Tobins q'Independent variables: - Ownership: ownership by founder vs ownership by family - Management: management by founder vs management by family
Miralles-Marcelo et al. (2014) Spain and Portugal Behavioural and agency theories Dependent variable: - Firm performance: financial performance (Tobins q and ROA) and stock market performanceIndependent variables: - Family vs non-family firmsModerating variables: - Type of family firm: CEO is the founder/other family member vs otherwise - Age and size of the firm
Wagner et al. (2015) Several countries (41) Agency theory Dependent variable: - Firm performance: ROA, ROE, ROS, sales growth and market-to-book valueModerating variables: - Family classification: Family ownership, family management, a combined measure of the two, and self-reported family business - Conceptual moderators: a firms’ listing on the stock market, firm size, and cultural dimensions - Study-specific moderators: publication status, year of publication, and journal quality
Cucculelli and Micucci (2008) Italy Agency theory and succession literature Dependent variable: - Firm performance: ROA and ROSIndependent variable: - After succession vs before successionModerating variables: - Heir-managed vs unrelated-managed - Good performers vs poor performers - Strong competition sector - Medium-high tech sector vs medium-low or low tech sector Negative effects
Sacristán-Navarro et al. (2011) Spain Stewardship and agency theories Dependent variable: - Profitability: proxy of firm performance defined as the profitability ratio ROA)Independent variables: - Firm ownership - Family ownership - Family control - Family CEO - Family Chairman
Schulze et al. (2003) United States Agency theory and household economics and altruism literatures Dependent variable: - Firm performance: sales growthIndependent variables: - Family pay incentives - Non-family pay incentives - Firms that pay dividendsModerating variables: - Firms that will be “sold to outside investors” vs “transfer to family” - Firms where the share transfer intentions remain unknown vs firms where the share transfer intentions are known - Firms whose CEO intends to retire within the next 5 years vs whose CEOs have no such intention No statistically significant effects
Chrisman et al. (2004) United States Agency theory Dependent variable: - Firm performance: short-term sales growthIndependent variable: - Family businessModerating variables: - Agency cost control mechanisms: strategic planning and board
Westhead and Howorth (2006) United Kingdom Stewardship and agency theories Dependent variable: - Firm performance: growth sales revenues, number of people employed, firms export sales, total gross sales exported, profitability, and a subjective measure of average performanceIndependent variables: - Ownership structure - Management structure - Company objectives
Miller et al. (2007) United States Stewardship and agency theories Dependent variable: - Firm performance: sales, sales growth, and Tobins q'Independent variables: - Family firm - Family generation - Lone founders involvement - Family or lone founder firm - Family or lone founder is the largest shareholder in the firm - Family or lone founder is the largest shareholder in the firm and also serves as the firms CEO - Shares owned (%) - A family member or the lone founder is the CEO - A family member or the lone founder is the chairman - A family member or the lone founder is the CEO and the chairman
Sciascia and Mazzola (2008) Italy Stewardship and agency theories Dependent variable: - Firm performance: self-reported measure taking into account the firms sales growth, revenue growth, net profit growth, return on net asset growth, reduction of debt/equity ratio, return on equity growth, and dividend growthIndependent variables: - Family involvement in ownership (FIO) - Family involvement in management (FIM)Moderation variable: - Interaction effects between FIO and FIM Quadratic relationships
Kowalewski et al. (2010) Poland Agency theory and RBV Dependent variable: - Financial performance (ROE and ROA)Independent variables: - Family ownership - Family share (%) - Family voting rights (%) - Family CEO - Family chairman - Family owned companies cutoffs - Outside investors
De Massis et al. (2013) Italy Agency theory Dependent variable: - Firm performance: ROAIndependent variable: - Family ownership - Family ownership dispersionModerating variables: - Family ratio in the TMT
Poutziouris et al. (2015) United Kingdom Agency and stewardship theories Dependent variable: - Firm performance: accounting ratios and Tobins q'Inependent variables: - Family firm - Young/old family - Family board representation - Founder as the controlling shareholder - Duality (CEO is also the Chairman) - Family executive (CEO) - Family/non-family succession - Family ownership (%)Moderating variables: - The role of a family CEO at the helm, family board representation - The role of duality where the family CEO is also the Chairperson
Block 2. Specific characteristics of family business affecting its performance
Anderson and Reeb (2003) United States Agency theory and economic approach Dependent variable: - Firm performance: ROA and Tobins q'Independent variables: - Family firm - Family ownership - CEO: founders, founder descendants or hired (outsiders) Positive effects
Westhead and Howorth (2006) United Kingdom Stewardship and agency theories (See first block of the table)
Maury (2006) Western Europe Agency theory Dependent variable: - Firm performance: ROA and Tobins q'Independent variables: - The largest controlling shareholder holding at least 10% of the voting rights is a family, an individual, or an unlisted firm - The family controlling shareholder is an unlisted firm - The largest controlling shareholder is an identified family or individual - The controlling shareholder is a family or an individual who holds the CEO, Honorary Chairman, Chairman, or Vice Chairman position - Widely held dummy - Ownership (measures the proportion of cash-flow rights held by the largest shareholder) - Control minus ownership (difference between the control rights and the cash-flow rights held by the largest shareholder) - Multiple blockholders - Antidirector rights
Lee (2006) United States Agency theory Dependent variable: - Firm performance: employment, revenue growth, gross income (before taxes) growth, and net profit marginIndependent variables: - Family ownership - Family management
Barontini and Caprio (2006) Continental Europe Agency theory Dependent variable: - Firm performance: Tobins q and ROAIndependent variables: - Family firm - Ownership concentration - Family controlModerating variables - Family CEO vs Family non-executive-directors - Founders vs descendants
Sraer and Thesmar (2007) France Economic approach Dependent variable: - Firm performance: ROA, ROE, market to book, dividend to profitIndependent variables: - Family firm - Founder-controlled - Heir-controlled - Professionally managed
Audretsch et al. (2013) German Agency theory Dependent variable: - Financial performance: profit per employee and return on investmentIndependent variables: - Family monitoring - Family ownership - Family management
Barth et al. (2005) Norway Agency theory Dependent variable: - Productivity: added valueIndependent variables: - Family firm - Family ownership - Family management Negative effects
Silva and Majluf (2008) Chile Agency theory and institutional theory Dependent variable: - Performance: proxy of Tobins q and ROAIndependent variables: - Family affiliation - Family involvement - Firm external linkagesModerating variables: - Ownership concentration
Villalonga and Amit (2006) United States Agency theory Dependent variable: - Firm performance: Tobins q'Independent variables: - Family firm - Family ownership - Family ownership stake - Control-enhancing mechanisms - Family excess vote holdings - Presence of a family CEO
Schulze et al. (2003) United States Agency theory and household economics and altruism literatures (See first block of the table)
Pérez-González (2006) United States Agency theory Dependent variable: - Firm performance: operating return on assets, net income to assets, and market-to-book ratiosIndependent variables: - Management: family successions vs unrelated successionsModerating variables: - CEO Selective college vs - CEO less selective college
Bloom and Van Reenen (2007) United States, France, Germany and the United Kingdom Agency theory Dependent variable: - Firms’ management scoresIndependent variables: - Family largest shareholder - Family largest shareholder and family CEO - Family largest shareholder, family CEO, and primogeniture
Gomez-Mejia et al. (2001) Spain Agency theory Dependent variable: - Firm performance: volume of circulation (performance trend and performance changes) - Business risk - Length of survivalIndependent variable: - Family status - Relational agency contract - Executive tenure - CEO successionModerating variables - Executive Level: CEOs vs Editors
Chrisman et al. (2004) United States Agency theory (See first block of the table)
Miller et al. (2007) United States Agency and stewardship theories (See first block of the table)
Zahra (2005) United States Agency theory Dependent variable: - Entrepreneurial risk taking: use of domestic alliances, use of alliances in foreign markets, entering new domestic markets, entering new foreign markets, Investment in emerging radical technologies, fadical product innovation and introductionIndependent variables: - CEO is also the founder - CEO tenure - Family ownership - Number of family generations
Naldi et al. (2007) Sweden Agency theory and entrepreneurship Dependent variable: - Firm performance: self-assessmentIndependent variables: - Entrepreneurial orientation - Innovativeness - Proactiveness - Risk taking
Kellermanns et al. (2008) United States Entrepreneurship Dependent variable - Employment growth: measured via a subjective self-reported assessmentIndependent variables: - Entrepreneurial behaviour (mediating variable) - Tenure - Age - Number of generations currently working in the family firm.
Casillas et al. (2010) Spain Configurational approach and RBV Dependent variable - Firm growth: percentage of growth in sales over a 4-year periodIndependent variables: - Entrepreneurial orientationModerating variables: - Environment (dynamic and hostile) - Generational involvement
Cruz and Nordqvist (2012) Spain Agency theory and entrepreneurship Dependent variable: - Entrepreneurial orientation: Proactiveness, Risk taking and InnovativenessIndependent variables: - Environment dynamism - Technological opportunities - Industry Growth - Non-family managers - Non-family investorsModerating variables: - Generation in Control of the Family Firm
Craig and Moores (2006) Australia Contingency theory Dependent variable: - InnovationIndependent variables: - Perceived environmental uncertainty - Technoeconomic uncertainty - Competition and constraints - Scope of information - Timeliness of information - Centralization - Formalisation - Age
O’Boyle et al. (2012) Several countries Agency theory Dependent variable: - Firm performanceIndependent variable: - Family involvementModerating variables: - Conceptual moderators: public vs private, firm size and cultural context - Methodological moderators: family involvement, firm performance, publication and publication quality and year of publication Other effects
Garcia-Castro and Aguilera (2014) Several countries Contingency theory Dependent variable: - Firm performance: ROEIndependent variables: - Family ownership - Family board - Family Chairman - Family CEO - Succession
Craig et al. (2014) United States RBV Dependent variable: - Firm performance: sales growth, market share growth and return on salesIndependent variables: - Family influence - Family business culture (mediating variable) - Flexible planning systems (mediating variable) - Firm innovativeness (mediating variable)
Naldi et al. (2015) Sweden Agency and stewardship theories Dependent variable: - Firm performance (ROA)Independent variables: - Family member advisorsModerating variables: - Generation in control

Source: Own compilation.

## The characteristics of family businesses in the tourism sector

Although there are few studies dealing with the analysis of FB in the area of tourism (Andersson et al., 2002 ;  Getz and Carlsen, 2005), investigating it in this context is particularly relevant, and possibly even more so in the case of Spain. The Spanish tourism sector has traditionally been dominated by this type of business. Despite the fact that the growth experienced by this sector has led to the appearance of businesses and chains without family links, family-owned individual establishments and chains continue to be very important, and they are a key element in all segments of the Spanish tourism market. This fact contrasts with the situation at international level, where the big corporate chains are becoming increasingly important.

The tourism sector offers great opportunities for FB; for example, the fact that a tourism FB incorporates host-guest interaction can generate unique customer experiences and satisfaction (Andersson et al., 2002 ;  Getz and Carlsen, 2005). In this way, families can form part of the tourism experience (Wanhill, 1997 ;  Wanhill, 2000), increasing the value of this service. Equally, the connection between tourism activity and free time, specific lifestyles or the fact that a location is desirable for a person can lead to a family establishing a tourism business (Ateljevic and Doorne, 2000 ;  Getz and Carlsen, 2000).

Despite the considerable importance of FB in the tourism sector, the literature on the topic is scarce if compared with studies in other industries (Getz and Carlsen, 2000 ;  Chrisman et al., 2008). It must also be recognised that the bulk of this literature on tourism FB is not exclusively based on research into issues related to family businesses as such, but rather as a secondary element associated with small businesses (Getz, Carlsen, & Morrison, 2004). This small size of tourism FB is noted as one of the factors explaining the lack of studies related to economic performance and business growth. In addition, empirical research on tourism FB seems to focus on analysing the business owners’ characteristics and attitudes (Andersson et al., 2002; Getz and Carlsen, 2000 ;  Getz and Peterson, 2005), managerial strategies (Craig & Lindsay, 2002), and other non-economic objectives of the owners more related to lifestyle, socioeconomic wealth and diversification in other businesses (Getz and Carlsen, 2000 ;  Getz and Peterson, 2005) as well as location and legacy goals (Andersson et al., 2002).

According to Getz et al. (2004) these differences between research on the tourism sector and other economic sectors is explained above all by the lack of entry barriers preventing new entrepreneurs and business people with little business preparation or training investing in the tourism sector (Getz et al., 2004). The small size of certain tourism businesses (cafes, bars, restaurants, etc.) implies low levels of capital and operating costs and the possibility of them being run by few people, which can encourage the creation of an FB (Getz & Carlsen, 2000). We can therefore consider that in tourism FB the business is more focused on the family than on economic objectives.

## The concept of family businesses

It is difficult to define the term FB because, rather than a universally adopted definition, a wide variety of concepts and measurements have emerged in this respect (Miller et al., 2007). Sometimes, this conceptual disparity may be the result of the researchers aims while on other occasions it may be caused by the restrictions of the empirical source used (e.g. Galve & Salas, 2003).

Some authors have tried to determine common characteristics of the different definitions of FB. Along these lines, Handler (1989) identified three dimensions: a family share in the ownership, the consideration of the family and the business as interdependent subsystems, and the family groups desire for continuity taking the form of generational transfer. Based on these three dimensions, Shanker and Astrachan (1996) proposed classifying FB in three levels representing increasing family involvement in the organisation. In this way, FB could be defined with a broad, intermediate or restrictive concept:

• Broad concept: considering only the “ownership structure” dimension. In this case, a business with the founder or his/her descendants holding majority ownership and controlling strategic decisions is understood to be an FB. This concept requires part of the share capital to be family capital and, in addition, a majority of the capital with voting rights must be in the hands of the family, so the members linked by family relationships have enough voting power to decide the organisations strategy.
• Intermediate concept: in this case, firms simultaneously meeting two criteria are considered as FB: firstly, their majority ownership must be in the hands of the family, which means its members have the voting power to control strategic decisions (this requirement also defines the broad concept of FB). Secondly, the family owners must have a degree of direct participation in the implementation of the strategy and the running of the business, which requires at least one member of the family to belong to senior management.
• Restrictive concept: this considers that FB must meet the two above requirements while there must be different generations of the family coexisting within the organisation.

The three concepts have their own advantages and disadvantages, so it is difficult to choose between them. For example, the broad concept – the most open one – can fail to take into account other characteristic features of FB, as it is limited to a single dimension. Meanwhile, the intermediate concept is more restrictive, as it would exclude businesses that have opted to separate control of ownership from management control. Finally, unlike the restrictive concept, these two concepts – broad and intermediate – allow first-generation FB in their definition with the idea that a desire for continuity does not necessary require generational change.

The evaluation of FB has been developed based on the typology we have mentioned, constructed by Shanker and Astrachan (1996). Specifically, the measurement of FB adopted in this study for exploiting the results is based on the broad concept. Given the difficulty when it comes to adopting a clear criterion for conceptualising FB, some authors opt to leave it to the judgement of the person answering a questionnaire to decide whether or not the business is a family one (e.g. Dibrell and Moeller, 2011; Gallo et al., 2004 ;  Neubaum et al., 2012). This criterion is also used in studies on FB in tourism: specifically, Getz and Carlsen (2000) champion this method and use it in their study for its advantages because it is easy for the person answering the question to understand and so as not to impose a restrictive definition.

Despite the level of subjectivity inherent in this form of discriminating between FB and NFB, it seems reasonable that an affirmative response to the question whether the business is a family one implies that the family participates in the business either in a formal or informal way, which would, in most cases, correspond to the broad definition. This form of differentiation would include all businesses conducting themselves and behaving as FB. Along these lines, Chua, Chrisman, and Sharma (1999) maintain that it seems more reasonable to use inclusive definitions than exclusive ones. These authors believe it is quite unreasonable to use a definition that excludes a large number of FB when the businesses themselves insist, or a large group of academics believe, that they are FB. Recent studies like those by Sabah, Carsrud, and Kocak (2014), Basco and Voordeckers (2015) or López-Delgado and Diéguez-Soto (2015) also use broad concepts of FB, preferring less exclusive definitions.

## Data and descriptive analysis

### Sample and data

The database consists of a total of 1019 tourism businesses, of which 748 are FB and 271 NFB. The data is obtained using the questionnaire technique, a tool regularly used in studies of competitiveness (Camisón, 1997 ;  Camisón, 2001), through personal interviews, subsequently completed with data from the SABI (Iberian Balance Sheet Analysis System) and INFORMA D&B databases.

The first questionnaire was designed in August 2009. This final questionnaire was subjected to a progressive perfection process to make it easier to understand and more effective in collecting the desired information, as well as shorter and quicker to apply. After four successive versions, the design of the questionnaire was finally completed at the end of October 2009. Meanwhile, before beginning the application of the final questionnaire to collect data, its design was pre-tested between five academics specialising in the fields of tourism and strategy. This pre-test took place in the first two weeks of November 2009. The resulting questionnaire was also administered to eight managers from businesses of different sizes and segments in the tourism sector and their comments and improvement proposals were considered in the final design of the questionnaire.

To avoid the risk of automatic, unconsidered answers, the order of the answers was varied so that, in some cases, the order of desirability was descending and in others ascending; control items were included where the sense of affirmation was contrary to the rest of the scale, and questions on the same topic were included in different formats and locations to check the reliability of the response.

Concerning the interviewees, it was considered that business owners and company chief executives or managing directors were the ideal people to answer the questionnaire. To correct the recognised problems suffered by questionnaires as a means of obtaining data and seeking to raise the response rate and the quality of the information, a set of recommended procedures for research with questionnaires was used, involving a modified version of Dillmans “total design method” (Dillman, 1978). This method has a long tradition in the field of strategy (Conant, Mokwa, & Varadarajan, 1990). The fieldwork continued from December 2009 to March 2010.

The sample can be considered an acceptable reflection of the Spanish tourism sector at an overall level. Concerning the size, the sample design was distributed as follows: 62.71% microbusinesses (including 54.8% microbusinesses where there is at least one employee as well as the owner and another 7.9% forms of self-employment); 25.22% small businesses, 9.62% medium-sizes businesses and 2.45% large businesses. By the type of tourist activity carried out, 30.03% are accommodation businesses, 37.88% catering companies, 11% intermediary firms (travel agencies, tour operators, etc.), 3.93% transport organisations and 17.17% make up what is known as the complementary offer. As for geographical location, although the tourism offer is dispersed, it is distributed asymmetrically over Spanish territory, concentrated in the strongest tourism centres. Our sample has considered the following zones around which the largest tourism offer is concentrated. In terms of importance, our database is divided as follows: Balearic Islands (19.63%), Canary Islands (19.33%), Andalusia (19.23%), Catalonia (16.58%), the Valencian Community (10.30%), Madrid (8.15%) and the other regions (6.78%).

### Variables and measures

The objective indicators of results used can come either from the business itself or from two secondary sources: The SABI (Iberian Balance Sheet Analysis System) and INFORMA D&B. As not all businesses deposit their annual accounts with the Companies Register and a certain number of others did not agree to provide precise data directly, the economic-financial analysis of Spanish tourism businesses with objective data from external sources developed in this study refers to a sample of 738 businesses (from an initial sample of 1019 organisations). Of these 738 businesses, 73.44% are FB, while 26.56% are NFB.

The profitability study is carried out based on a comparative analysis of the average FB and NFB, both weighted by relative size. This comparative analysis is executed at different times to find out how the businesses represented develop over time. For this end, the years 1998, 2001, 2004, 2007 and 2008 have been chosen as cut-off points.

A second analysis of the economic-financial indicators is drawn up based on individual data from FB and NFB from the sample intended to reveal the statistically significant differences in the selected variables between the two groups. Specifically, the differences in the gross profit per service unit, economic performance, financial performance and return on sales (see Table 3) between both types of firm will be analysed. These indicators gathered in Table 3 are the ones derived from the primary study using the questionnaire technique. The expost analysis of competitiveness is completed, in this way, with indicators based on self-assessment by management in relation to competitiveness captured through the same primary study. Self-assessment based on management perception is a common procedure in strategic research. Although this procedure is not without its risks, including the overestimation by management of their action and the position of the organisation they run, so we might consider this data as an upper limit possibly above the actual figures ( De Vries, 1987 ;  Jackall, 1988), the literature has empirically shown the convergence of objective and subjective measurements both on aspects of organisational performance and concerning other internal and external business variables.

## Results

### Return on capital indicators

Return on capital or investment is often the indicator used to assess the efficiency of the management of a business. As a first approach, it can be defined as the relationship (normally expressed as a percentage) between the companys profits and the corresponding investment or capital invested.

Table 2 includes the values of some of the most common indicators of return on capital, applied to the empirical study. As can be seen, the return on capital from FB is significantly higher in all ratios calculated in 1998 and 2004, while in 2001 and between 2004 and 2008, NFB outperform them in all these indices. The differences are not related to the point in the economic cycle or the magnitude of the ratios. Although the comparison in the two most recent years seems to point firmly towards better economic-financial performance by NFB, showing greater competitiveness, the variability of the results means it is advisable to interpret them prudently, developing a deeper analysis of their development and the factors that determine it.

Table 2. Development of return on capital (%) in family and non-family tourism businesses (1998–2008).
1998 2001 2004 2007 2008
FB NFB FB NFB FB NFB FB NFB FB NFB
Economic return 10.24 0.78 4.95 8.31 3.28 1.21 2.91 3.95 1.53 2.32
Financial return before tax 25.68 7.49 6.69 10.57 3.89 0.49 3.85 8.47 1.43 2.53
Financial return after tax 26.87 9.92 8.13 12.26 5.14 1.39 4.77 9.48 0.95 2.54
Return on capital used 21.21 9.27 8.11 11.75 5.13 2.60 5.87 8.54 3.55 5.19
Profit margin 7.02 5.74 5.70 8.89 3.94 0.95 3.48 4.91 0.75 1.84

Economic return = EBIT/TA.

Financial return = ordinary profit/pre-tax loss/own funds.

Financial return after tax = ordinary profit/loss after tax/own funds.

Return on capital used = (Ordinary profit/pre-tax loss/+financial costs)/(own funds + fixed assets).

Profit margin = ordinary profit/loss before tax/operating revenues.

Source: Own compilation based on SABI and INFORMA data.

The assessment of economic-financial performance from the perspective of management self-assessment confirms the conclusions already anticipated based on the analysis of objective data. The gross profit per service unit and return on turnover, as well as return on (economic and financial) capital, are significantly better in NFB (Table 3).

Table 3. Economic-financial performance of Spanish tourism businesses: family vs non-family businesses – a comparative analysis.a
FB NFB t Studentb
Gross profit per service unit 3.86 4.03 1 < 2*
Economic return 3.85 4.03 1 < 2*
Financial return after tax 3.77 3.96 1 < 2*
Return on sales (profit before interest and tax/turnover) 3.88 4.06 1 < 2*

a. Evaluation of average performance of the business in the last three years compared to the average for its competitors, considering a 1–7 strength scale, where 1 is much worse and 7 much better and depending on the perception and information the person surveyed has available.

b. Comparison of statistically significant differences between the averages of the two groups – FB and NFB – based on the Student t.

• . p ≤ 0.05.

Source: Own compilation based on information provided by the business itself (questionnaire).

Despite this variety of indicators, the two most commonly used indices for discovering operational efficiency are economic return and financial return. The two indices are necessary because they complement the information on different facets of the business: while economic return reflects the operational efficiency of the business as a whole, financial return evaluates how it is translated into profits for shareholders.

### Economic return

Economic return (ER) is that generated by the business using its financial resources on productive assets, regardless of its financial structure. Economic return comes from a quotient between the profit generated by the business and the investment committed to it. Broken down it can be expressed as follows:

 ${\displaystyle ER={\frac {EBIT}{TA}}={\frac {Sales(S)}{TA}}\times {\frac {EBIT}{Sales(S)}}}$

The first conclusion (Table 4) is that, during the first decade of this century (with a few interruptions) significant differences appear in economic return between FB and NFB, destroying the solid advantage that FB seemed to have at the end of the nineties. In any case, the trend of this indicator is generally downward and with fluctuations; this points to a deterioration in the capacity of both groups to transform resources profitably. Although the economic cycle has had much greater effects on the FB group, leaving its economic return at 1.5%, while NFB exceed this by more than half (2.3%), both are small percentages that are below the risk-free rate for Europe.

Table 4. Development of economic return (%) in family and non-family tourism businesses (1998–2008).
1998 2001 2004 2007 2008
FB NFB FB NFB FB NFB FB NFB FB NFB
Economic return 10.24 0.78 4.95 8.31 3.28 1.21 2.91 3.95 1.53 2.32
Margin on sales 15.66 1.08 7.40 9.54 5.39 1.71 4.95 4.65 2.60 3.12
Net asset rotation 65.43 71.56 66.82 87.10 60.84 70.83 58.76 84.95 58.95 74.46
Differences
Economic return 9.47a,b −3.36a,b 2.07a −1.04a −0.79a
Margin on sales 14.57a −2.13a 3.68a,b 0.30 −0.52
Asset rotation −6.13 −20.28a −9.99 −26.20a,b −15.52a,b
Differ. explained by r −0.07 −1.94 −0.17 −1.22 −0.48
Differ. explained by m 10.43 −1.86 2.61 0.26 −0.38
Interactive effect −0.89 0.44 −0.37 −0.08 0.07

p ≤ 0.05.

a. t Student.

b. U Mann–Whitney.

Source: Own compilation based on SABI and INFORMA data.

The comparison of the economic results of FB and NFB results not only gives information about the value of the economic return but also the origin of the differences and whether they lie in dissimilarities in margin or rotation. In expressing the calculation of economic return, the first factor of the product is sales rotation and the second return on sales. Economic return is therefore determined by two indirect effects: the rotation effect r and the margin effect m. Asset rotation is a measure of the productivity of capital – effectiveness in the use of assets determining the revenues obtained for each monetary unit of investment. Margin is a valuation of organisational and technological efficiency determining costs and, consequently, return on sales: the profit achieved per monetary unit sold.

The analytical breakdown of the components of economic return, for which precise information is provided in Table 4, sheds more light on the causes of these differences. This judgement cannot be homogenised for the whole period studied, because the records show an unequal development of these components within the FB group during this time. In the first year of the cycle, the FB generated a margin on sales significantly greater than the NFB (14.6 points difference), which, combined with an asset turnover 6 points lower, is translated into a notably higher economic return (10.24% compared to 0.78%). This situation changes for the rest of the decade under study. The FB maintained their advantage on margin, with ups and downs, although the distance was notably reduced due to their falling margin, as it did not exceed 7.4% again, ending at 2.6% in 2008. However, this greater margin is not now translated into better economic return because the asset rotation for NFB becomes quite high (with the distance ranging between 10 and 26 points), more than compensating for the disadvantage in margin. The internationalisation of more activities leads to a growth of investment in fixed assets, the denominator of the rotation ratio, which explains the lower productivity of the FBs capital. It must also be noted that in 2008 the margin on sales for FB remains below that for NFB, a scenario not seen since the beginning of the century reflecting the considerable punishment inflicted by the change in economic situation on the first groups profit and loss accounts.

The importance of the differences in margin and rotation is also explained in Table 4, where the figure achieved for economic return for FB is expressed with the same asset rotation as for NFB, preserving the advantage in margin (difference explained by r), along with the difference between the economic return of FB and that of NFB if the former had the margin of the latter and the rotation level was maintained (difference explained by m). We can see that, instead, FBs lower economic return obeys the difference in productivity of capital; even in the years (1998 and 2004) when FBs economic return is greater, this is due exclusively to the margin and capital rotation partially cutting this advantage.

Economic return is affected by the capital intensity required by the business (Cuervo, 1993, p. 366). Businesses requiring great investment taking a long time to mature (normally classed as capital-intensive activities) generally show low rotation and big margins. Because of this, their strategy usually focuses on margin. Automation slows the rotation speed of the available capital. As technical progress increases the productivity of work by replacing labour with capital, the need for capital expands, with two consequent effects: an increase in fixed costs damaging elasticity in the cost structure and higher growth in the overall value of the balance sheet in the expansion capacity of sales. On the other hand, businesses positioned in non-capital-intensive activities – strongly competitive and with low margins – usually focus their strategy on rotation. The nature of the competitive strategy is equally reflected in the economic return curve in the sense that businesses with cost leadership strategies show low margin and high rotation, while businesses with differentiation strategies maintain themselves by increasing margin and improving their return (Cuervo, 1993, p. 366).

Therefore, this analysis of the determinants of economic return suggests that the FB in the Spanish tourism sector are more orientated towards differentiation strategies and the NFB towards minimum cost strategies. However, the average FB in the tourism sector does not appear to be close to any of these models because of its lack of relief in the two aspects. The sustainability of a differentiation strategy in FB is questionable due to their low margin on sales, which also shows a downward trend. The low return on sales shows that tourism FB have little market power and do not translate their desire for differentiation into imposing high prices on their customers. Nor does the productivity of FBs capital induce much optimism. Spanish tourism FB currently have an average investment of almost double their turnover. By contrast, NFB appear better positioned to exploit cost advantages with high rotation, although they also surpass FB for year-on-year average margin, so their differential potential cannot be ignored.

Fig. 1 ;  Fig. 2 make it possible to analyse the homogeneity of both groups around the average value of the factors driving economic return based on the dispersion limits that include 50% and 80% of businesses.

 Fig. 1. Economic return for family businesses 2001–2008: dispersion of impulse factors. Source: Own compilation based on SABI and INFORMA data.

 Fig. 2. Economic return for non-family businesses 2001–2008: dispersion of impulse factors. Source: Own compilation based on SABI and INFORMA data.

Concerning FB, Fig. 1 indicates that the worsening of margin has been accompanied by a significant reduction in dispersion and the lowering of its limits. While in 2001 50% of FB had an economic return ranging between 0.48% and 12.03% (a difference of 12.51 points), in 2008 the range narrowed to 9 points (ranging between −1.88% and 7.13%); for 80%, the contraction is less notable (4 points) and occurs due to the reduction in businesses with higher economic return. Rotation underwent fewer changes in its dispersion, with a consistent slight reduction in the index.

NFB show more varied behaviour (Fig. 2). The dispersion limits at 50% have narrowed from a distance of 15.6 points in 2001 (0.5–15.1%) to 7.1 points in 2008, with the contraction greater due to the upper limit falling from 15.1% to 6.1%. If we focus on the 80% limits, the narrowing is even stronger (26 points), although in this case the variation is reduced at both extremes. Concerning rotation, as with the FB, the lower reduction has also meant that less dispersion is lost. While 80% of NFB lay in a band of 8.5 points in 2001 (0.23/8.30), in 2008 the range was reduced to 6.5 points (0.17/6.35), particularly because of the fall in cases with high rotation. At the moment, an approximate practical rule for Spanish tourism businesses wishing to have a reasonably profitable position in the sector would consist of achieving a margin on sales of 3.5–10.4% combined with an asset rotation between 1.9 and 3.3. These limits have been fixed based on the central values of the dispersion bands at 50% and 80% of both components.

Although the variation band for margins on sales and asset rotation has narrowed, it is wide enough to show heterogeneous strategic behaviour between FB and NFB, although the thrust during the period under study has been towards greater homogeneity. In fact, if we look at the dispersion of economic return (Fig. 3 ;  Fig. 4), we see that the range of variation has hardly changed: 50% of FB lie between zero and 9.85%, a band narrowing slightly from −1.1% to 6% in 2008; as for NFB, half the group has remained in a band of 11–12 points (between −1% and 11%). If we look at the dispersion of 80% of the family and non-family offer, the band is wider, as might be expected, and has narrowed slightly (from 24 to 20 points, approximately).

 Fig. 3. Dispersion of economic return for family businesses 2001–2008. Source: Own compilation based on SABI and INFORMA data.

 Fig. 4. Dispersion of economic return for non-family businesses 2001–2008. Source: Own compilation based on SABI and INFORMA data.

Although only slight, the contracting trend in the dispersion range, accompanied by the reduction in its maximum and minimum limits, is a sign of the worsening of economic return during the period analysed. The fact that the percentage of businesses with negative economic return has risen from 24.8% to 31.2% in FB and 18.8% to 33.3% in NFB between 2001 and 2008, strongly increasing in the last financial year after a decade of reduction, points to the same conclusion. The difference in the relative size of this group of firms with such low operating efficiency between FB and NFB is not relevant (Fig. 5).

 Fig. 5. Percentage of businesses with positive and negative economic return (1998–2008): comparison between family and non-family businesses. Source: Own compilation based on SABI and INFORMA data.

We can say, then, that a return on total assets above 10.8% is excellent for FB, while NFB should aspire to exceed 16.2%. At a more modest level, the minimum acceptable level of achievement in this dimension of performance for each of these two groups should move above 3.6% in FB and 5.6% in NFB. These limits have been fixed based on the central values of the dispersion band at 50%.

### Financial return

The financial or own funds return (FR) is obtained as the quotient between the ordinary profit or loss after tax and own funds. Financial return, then, relates the return the business obtains to its financial structure, a measure which, like economic return, is translated into profits for shareholders.

As there is a positive relationship between financial return and share price, which makes it possible to consider this (maximisation of the market value of shares) as the first indicator of the businesss objective, changes in it should be watched carefully.

Financial return is influenced by the businesss level of leverage (L), which is measured by the quotient between borrowed funds with cost (BF) and own funds (OF).

The pre-tax financial return for a business whose own funds amount to a sum OF, with borrowed funds (BF), whose average cost is i, and assuming an economic rate of return on assets of ER would be:

 ${\displaystyle FR={\frac {ER\times (OF+BF)-(BF\times i)}{OF}}=ER+(ER-}$${\displaystyle i)\times {\frac {BF}{OF}}=ER+(ER-i)\times L}$

The leverage effect has two components: the leverage margin and the leverage factor. The leverage margin depends on value and the sign of the brackets (REi). The leverage factor is the product of the leverage margin and the debt level and determines whether the effect of the leverage margin on FR is strengthened or attenuated by multiplying it by the debt level.

The final shareholder return is limited by the fiscal effect, as it is reduced by the tax burden affecting the final profit for the financial year (k). So, financial return after tax would be:

 ${\displaystyle FR={\frac {ER\times (OF+BF)-(BF\times i)}{OF}}\times (1-}$${\displaystyle k)=\left\{ER+(ER-i)\times {\frac {BF}{OF}}\right\}\times (1-}$${\displaystyle k)=\left\{ER+(ER-i)\times L\right\}\times (1-k)}$

Table 5 shows the values of the variables determining the financial return and the differences between FB and NFB. Although both groups have suffered periods when they have been incapable of making a profit on investment financed by debt, NFB have managed to maintain a positive financial return during the period under study except for the very beginning, while the FB have suffered the reverse process and their performance has worsened towards the end of the period, with negative financial return after tax of 1.5% compared to a positive 1.03% for NFB. However, incapability of making profits on investment financed with debt also negatively affects return on own funds, which has led to this problem persisting for FB over the last two years.

Table 5. Development of financial return (%) in family and non-family tourism businesses (1998–2008).
1998 2001 2004 2007 2008
FB NFB FB NFB FB NFB FB NFB FB NFB
Economic return (ER) 10.24 0.78 4.95 8.31 3.28 1.21 2.91 3.95 1.53 2.32
Interest rate (i) 6.98 6.21 3.52 3.57 2.56 2.24 3.74 2.96 4.57 3.67
ER – i 3.26 −5.44 1.43 4.74 0.72 −1.03 −0.83 0.98 −3.03 −1.35
Debt level L 146.97 134.79 107.12 55.33 106.71 101.24 122.66 121.01 109.51 80.86
Average effective tax 24.80 9.90 22.37 9.09 31.80 45.53 25.13 14.16 16.38 16.40
Pre-tax financial return 15.03 −6.55 6.48 10.93 4.05 0.17 1.88 5.14 −1.79 1.23
Financial return after tax 11.30 −5.90 5.03 9.94 2.76 0.09 1.41 4.41 −1.50 1.03
Differences
Economic return (ER) 9.47a,b −3.36a,b 2.07* −1.04* −0.79*
Interest rate (i) 0.77* −0.05 0.32* 0.78a,b 0.90*
ER – i 8.70a,b −3.31* 1.75* −1.82* −1.68*
Debt level L 12.18b 51.78a,b 5.47 1.64 28.65*
Average effective tax 14.90* 13.28* −13.72a,b 10.97* −0.02
Pre-tax financial return 21.58a,b −4.45* 3.88* −3.26a,b −3.02a,b
Financial return after tax 17.20a,b −4.91* 2.67* −3.00a,b −2.53*

p ≤ 0.05.

a. t Student.

b. U Mann–Whitney.

Economic return (ER) = EBIT/total net assets.

Interest rate (i) = Financial costs/total debt with cost.

Debt level (L) = total debt with cost/own funds.

Effective average tax = Corporation tax/Ordinary pre-tax profit.

Pre-tax financial return = ER − (ER − i) × L.

Pre-tax financial return = {(ER − i) × L} × (1 − k).

Source: Own compilation based on SABI and INFORMA data.

Financial return for family or non-family Spanish tourism businesses has deteriorated still more notably than economic return. Three components have contributed to this unfavourable development. The first negative factor has been the fall in economic return itself. It has not been possible to compensate for the fall in this index with an appreciable reduction in the cost of debt. This has generated a constant reduction in the return achieved on financial investment with debt (above all in FB), making this negative. The third negative factor alludes to the dynamic of the financial leverage effect. In situations where the business manages achieving a greater return on its assets than the cost of its debt, it is positive to increase this leverage, because positive values increase financial return. But, in contexts like the one typifying Spanish tourism, businesses with a narrowing gap between economic return and the cost of debt, finally becoming negative, the multiplier effect is achieved by reducing the debt index in order to achieve a financial leverage effect of less than one. This appears to have been understood by NFB in 2008, while FB continued along the same lines.

Comparing FB with NFB, the figures indicate that the net return achieved by the owners of FB with investment financed with debt is notably lower than that reported for NFB (except for the initial situation and a slight turning point half way through the period). This disadvantage must be largely attributed to the economic return differential in favour of NFB, because the cost of debt does not show a great difference between the two. This negative effect is intensified by the greater level of debt among FB, which punishes pre-tax financial return; and by effective average taxation which, in general terms, is also greater, further expanding the differential in return on own funds after tax.

Fig. 6 ;  Fig. 7 illustrate the variation in financial return between 2001 and 2008. In them, a narrowing of the band grouping 50% of the businesses can be seen. The explanation of this, attenuating the dispersion shown in economic return, lies in the greater homogeneity of the sample concerning the cost of debt and the financial leverage effect.

 Fig. 6. Financial return of family businesses: driving factors. Source: Own compilation based on SABI and INFORMA data.

 Fig. 7. Financial return of non-family businesses: driving factors. Source: Own compilation based on SABI and INFORMA data.

A reduction of the group in the positive band can also be seen (Fig. 8). The percentage of FB with positive financial return has shrunk, from 81.6% to 68.8%. Among NFB, the quota of firms capable of achieving a return on own funds is significantly greater, although it has fallen from 83.3% to 68.7%. This percentage of businesses capable of achieving a return on own funds, which was greater than those with positive economic return, has ended up at the same level due to the punishment resulting from negative financial leverage.

 Fig. 8. Percentage of businesses with negative financial return (1998–2008): comparison between family and non-family businesses. Source: Own compilation based on SABI and INFORMA data.

### Determinants of the development of return on capital and productivity

The isolated analysis of economic return based on its two driving factors (margin and rotation) and productivity is not enough to discover the most deep-seated reasons for the changes in return and productivity on capital. Both factors are more deeply explained by a series of rotation and cost ratios based on more specific elements from the balance sheet and profit and loss account. Knowledge of these subsidiary ratios is important, so that management can identify sources for improving the effectiveness of the business, setting targets for each ratio, delegating responsibilities for achieving them and controlling the behaviour of the different functional areas under their supervision. In addition, based on simulation with alternative quantification for each area, it allows the calculation of the effect of the variation in any of the known ratios on the overall result, so the most effective decisions can be made.

The most usual system for identifying and quantifying this set of operating factors is the pyramid structure for analysing return on capital, whether this is the Du Pont version with absolute figures or the ratio version first offered by Ingham and Harrington. Fig. 9 ;  Fig. 10 include the application of this analysis to the FB and NFB from the Spanish tourism sector.

 Fig. 9. Pyramid analysis of the return on capital structure of Spanish family tourism businesses: components, determinants and development 2003–2008. Source: Own compilation based on SABI and INFORMA data.

 Fig. 10. Pyramid analysis of the return on capital structure of Spanish non-family tourism businesses: components, determinants and development 2003–2008. Source: Own compilation based on SABI and INFORMA data.

The right-hand part of these diagrams identifies four main cost elements which together form total operating costs: materials (purchasing), staff, financial costs and depreciation. Each cost element is expressed as a percentage of sales. In FB, the total of the different cost items is 92.6% in 2003 and 97.4% in 2008, leaving margins on sales of 7.4% and 2.6% respectively. In the case of NFB, in the two years of reduction, the costs absorb 90.5% and 96.9%, leaving a margin on sales of 9.5% and 3.1% respectively.

This fall in return on sales has three sources in FB: an increase in material costs of 1.4 points, staff costs of 5.0 points and financial costs of 1.3 points. The expansion of staff costs is justified by the important increase in average annual cost per employee, which, between 2004 and 2008 increased by 8.6 points, moving from 17.8 to 26.4 thousands euros per worker. This increase in labour costs has not been compensated by an equivalent increase in labour productivity, which, in the period analysed, increased by only 4.75 points, remaining at 35.16 thousands euros per worker. This resulted in an increase in labour unit costs from 0.68 to 0.75. The increase in raw material costs has been lower, at 1.4 points, but it shows up a lack of progress in the improvement of the organisation and service provision. The third item contributing to increased costs is financial costs, driven up by the 2.4-point increase in financial leverage; a 1.1-point increase in the average cost of debt and the reduction in the rotation rate of working capital, together with the increase in working capital to be financed. The reduction in remunerated liabilities in favour of debt without explicit cost is unable to compensate for these. The only cost item halting the relative expansion is provision for depreciation, falling by 1.5 points from 9.2% to 7.7%.

The picture for NFB shows some significant differences explaining their greater return on sales, although it also undergoes a notable reduction. The first difference takes the form of the relative development of material costs, falling by 8.6 points to 38.5% of sales. It is interesting to highlight the fact that the cost for consumption of raw materials by NFB continues to be greater than that for FB by 8.4 points, but the trend of both groups is completely different and, as a result of this, the distance has reduced by 10 points in barely 5 years. This figure shows the improvement in technological efficiency and the organisation of working processes at NFB determining cost levels. This reduction originates in the technological renewal of the means of production, making it possible to achieve a saving in the labour factor and reduce material consumption based on better ways of working, cutting waste, defects and by-products. NFB have also suffered an increase in the other cost items included in Fig. 10, but their final efficiency continues to be greater. Staff costs have grown by a similar amount as at FB (5.7 points), but their share in sales is 4.8 points lower (30.1%), reflecting the slowdown in the expansion of the average annual cost per employee (less than 2 points). In the same way, financial costs grow by 1.9 points, but the amount relative to sales (3.4%) remains below FB.

The pyramid analysis developed in these diagrams shows that rotation in FB has fallen by 0.079 points to 0.59, significantly below the figure for NFB, which maintain a rate of 0.75 (after a fall of 0.126 points). The analysis of sales rotation points to the essential origin of the worsening of efficiency in production costs. The left-hand part of Fig. 9 ;  Fig. 10 locates four factors determining asset rotation: fixed assets, financial accounts, receivables and stocks.

A comparison of the development of these items between FB and NFB points to the same focuses, but with some differences. Working capital rotation has fallen by 0.54 points at FB during the period 2003–2008, leaving a ratio of 2.19. This rotation continues to be less than for NFB (2.23), although this group suffered a considerable reduction of 1.14 points, which must largely be attributed to the increase in the relative weight of stocks in assets (increasing from 12.56% to 15.04%, while in FB it has remained at around 10.5%). Despite this reduction in efficiency, NFB have maintained a clear advantage in management of working capital, above all through preserving very high stock rotation 57.48 times compared to just 15.53 at FB and more competent purchasing management translated into a sales/receivables ratio of 2.31 compared to 1.31 for FB. The overall effect, added to the improvement in management of payment collection from customers (for which NFB have an average period of 69 days compared to 144 for FB) must also have helped to halt the increase in financial costs for NFB, reducing the locking up of resources to be financed. In fact, the need for finance for the revolving fund continues to be approximately 5 points lower than for FB.

To the advantage in working capital rotation, NFB add another positive differential in capital productivity. Although in the sample analysed, fixed asset rotation at NFB has fallen by 0.06 points to 1.12, it continues clearly above FB (0.81), where the figure has fallen even more due to the combined effect of the slowdown in sales and the growth of fixed asset investment. The consequences of the lower rotation of fixed assets in FB are unused capacities, low turnover for their capacities and the uncontrolled growth of unit costs. This problem is reflected in the arrangement of all the production factors. So, while staff costs over sales at FB are almost 35%, in NFB they remain at 30%. In other words, even when labour costs in nominal terms are lower in FB (wages costs per worker are 26.37 thousand euros compared to 28.18 at NFB), the cost of staff incorporated in the production process is higher due to their underuse, which swells unit costs.

## Conclusions

This study analyses the development of comparative return on capital between FB and NFB in the Spanish tourism sector over the period 1998–2009. During this period of time, the Spanish economy has moved from a recovery phase at the beginning (after undergoing a deep crisis in activity in the preceding years) to the final stage of an expansion cycle and the beginning of a new depression cycle with the large-scale destruction of jobs and the business fabric. Comparing averages, the central years saw considerable sustained growth.

Specifically, this study focuses on competitiveness analysis shown through return on capital. Whether we measure return on capital by economic return or financial return, Spanish tourism companies lack the capacity to achieve economic margin from investments or resources committed. Incapability to generate income shown in the level and development of the usual ratios measuring the organisational economic performance reveal an inferior competitive position. The below-normal economic return and frequency of negative financial returns appear to be endemic problems for Spanish tourism businesses (Becerra, 1998).

Significant differences are also detected in the comparison of results between FB and NFB in the different indicators. The longitudinal analysis seems to show a changing situation in which, at the beginning of the period studied, FB enjoyed higher capital return, while, at the end, the advantage is inverted and NFB enjoy significantly better economic-financial performance. In other words, although the declining trend of these indicators points to a deterioration of the capacity to profitably transform resources, the problem is more accentuated in the FB and, on top of this, they have also felt much less effect from the change in macroeconomic cycle.

In addition, during the decade FB have not improved their capacity to increase effectiveness in the use of assets. By contrast, NFB have been inclined towards low-cost, low-price strategies focusing on rotation, combined with an improvement in return on sales.

As a result of the differentials in competitiveness explained, the economic results of FB and NFB show substantial discrepancies, breaking with the evidence reported in other studies that did not find significant differences between them (Chrisman et al., 2004; Galve and Salas, 2003; Miller et al., 2007 ;  Westhead and Howorth, 2006) or pointing to superior performance by FB (Allouche et al., 2008; Anderson and Reeb, 2003; Block et al., 2011; Chu, 2009; Lindow et al., 2010; Miller and Le Breton-Miller, 2005; Miralles-Marcelo et al., 2014 ;  Wagner et al., 2015).

The deterioration in economic return for Spanish tourism businesses has led, together with the increase in the cost of debt and the debt index, to a more than proportional reduction in financial return. The return on own funds continues to be very low, far from the average for all non-financial businesses and aggregated services and has often been in the red during the period under study. The net return obtained by the owners of FB with financial investment with debt is notably less than that reported for NFB (except for the initial situation and a slight turning point in the middle of the period) moving into negative values in 2008. In the case of FB, this development is explained from 2007, not so much because of the cost of debt, which is not significantly different between the groups, but due to the persistence of negative financial leverage as a result of their incapability to achieve a return greater than the cost of debt despite the maintenance of a low interest rate scenario. The negative effects of this leverage have been intensified by the greater debt level of FB.

FB have the tough challenge of managing to create more wealth for their owners with methods that allow them to grow without losing their family identity and without aggravating the problem of financial solvency they already have. The strengthening of the now scarce capacity to generate funds through self-financing through the improvement of economic return is reaffirmed as a key factor in the economic-financial balance of this group. Achieving this means acting on the exante competitiveness factors which are the levers moving the businesss results.

These conclusions must be considered bearing in mind the limitations of the work. In fact, the validity of the results obtained in this study depends on a series of issues related to the design of our research. Specifically, our measurements are based on a broad definition of FB extensively used in previous studies (e.g. Dibrell and Moeller, 2011; Gallo et al., 2004 ;  Neubaum et al., 2012) and even the tourism sector itself (Getz & Carlsen, 2000). However, it would be interesting to expand this design by analysing whether there are differences between the profitability of FB depending on their classification into different types referring to specific characteristics of the ownership and control structure and their management and corporate governance, following the line of research noted by studies like those by Mazzi (2011) and O’Boyle Jr et al. (2012). In line with these authors, it would also be interesting to introduce new moderating variables into the model relating to the size and characteristics of the FB, such as generation, shareholding complexity and management discretion. The replication of this study in other countries and sectors would allow control over the generalisation of the results obtained in other institutional contexts (Miller et al., 2007 ;  Sacristán-Navarro et al., 2011). Finally, this study makes it possible to lay the basis for investigating the resources and capacities on which the competitive advantage of NFB over FB is based and, ultimately, their economic-financial results.

## Funding

The authors acknowledge the financial support of the National R&D Plan of the Spanish Ministry of Economy and Competitiveness (ref. ECO2012-36780) and the Fundació Caixa Castelló-Bancaixa under the Annual Research Plan of Universitat Jaume I (ref project. P1-1A2011-15).

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