Digital Economy, a definition 1/2
Digital Economy, a definition 2/2
Reading!
Answer key to the case study
Digital 2020 Global Digital Overview
E-commerce, E-services and the costumer journey 1/2
E-commerce, E-services and the costumer journey 2/2
Movie!
Answer key to the case study
Reading!
Answer key to the case study
Read the article published in the Journal of Business Research by Vakulenko and colleagues that talks about e consumer journey, the experience of the online consumer, and the innovation of parcel lockers in the last mile of the consumer journey.
Vakulenko, Y., Shams, P., Hellstrom, D. and Hjort, K. (2019). Service innovation in e-commerce last mile delivery: Mapping the e-customer journey. Journal of Business Research. Volume 101, August 2019, Pages 461-468
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Published on 28/02/22
Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license
