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== Online consumer behavior 2/2 ==

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== Reading! ==

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Puntoni, S., Walker Reczek, R., Giesler, M., and Botti, S. (2021). Consumers and Artificial Intelligence : An Experiential Perspective. Journal of Marketing, Vol. 85 (1), pp. 131-151

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== Quiz! ==

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<quiz display=simple>

{What are the four types of consumer experiences with AI described in the article "Consumers and Artificial Intelligence: An Experiential Perspective" ?

|type="()"}

- Data capture, classification, delegation, and virtual

+ Data capture, classification, delegation, and social

- Data capture, classification, delegation, and social

- Big Data, classification, delegation, and social

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{In the « classification » process consumers can feel misunderstood because they perceive "incorrect classification, ______________, or a combination of the two".

|type="()"}

- Disqualifying use of classification

- Racist use of classification

+ Discriminatory use of classification

- Incoherent use of classification

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{The Delegation Experience is connected to the ability of the _____________ of concluding some tasks that are normally managed by human beings.

|type="()"}

+ Artificial Intelligence

- Consumers

- Virtual reality

- Big data

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</quiz>

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