Documents published in 2018 : Scipedia

Transmisión de Calor Apuntes
E. Oñate, F. Zarate

Personal Repository of Francisco Zarate (2000). 3

Abstract
Apuntes de Clase
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Advances in the modelling of railway ballast using the Discrete Element Method (DEM)
J. Irazábal González, F. Salazar, E. Oñate

(2018). Fourth International Conference on Railway Technology: Research, Development and Maintenance (RAILWAYS 2018))

Abstract
The development of high-speed train lines has increased significantly during the last decades leading to more demanding loads in railway infrastructures. Most of these infrastructures were constructed using railway ballast, whose main roles are resisting to vertical and horizontal loads and facing climate action. Moreover, new challenges are arising in the railway industry, such as the development of high-speed train lines in locations with extreme weather. For these reasons, the implementation of a numerical code able to represent ballast behaviour, including its interaction with other structures, has become very attractive. Among a wide range of numerical methods, the Discrete Element Method (DEM) was found to be effective for the calculation of engineering problems with granular materials. This approach considers the discontinuous nature of these materials and has proven to be a very useful tool to obtain complete qualitative information on calculations of groups of particles. The code used in this work is developed within DEMPack, a specific software tool for modelling physical problems using the DEM. The computer program is adapted to meet the needs for representing the behaviour of railway ballast.
Abstract
The development of high-speed train lines has increased significantly during the last decades leading to more demanding loads in railway infrastructures. Most of these infrastructures [...]
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Shape characterization of railway ballast stones for discrete element calculations
J. Irazábal González, F. Salazar, E. Oñate

(2017). V International Conference on Particle-Based Methods (PARTICLES 2017)

Abstract
Railway ballast is a layer of granular material that resists to vertical and horizontal loads, produced by the passing train over the rail. The calculation of this kind of complex geomechanic problems has been traditionally addressed using refined constitutive models, based in continuum assumptions. Although these models may be suitable in the evaluation of the critical state of soils, or in the calculation of bulk material masses flowing, they are not appropriate to represent the local discontinuities of granular materials, which induce special features such as anisotropy or instabilities. The Discrete Element Method (DEM) is an alternative approach that considers the discontinuous nature of granular materials, which has proven to be a very useful tool to obtain complete qualitative information on calculations of groups of particles. However, the computational cost of contact evaluation between Discrete Elements (DEs) is high and limits the calculation capability. In this regard, it should be noted that particle shape greatly affects contact calculation computational cost, being spherical DEs the less computational demanding type of particles. From the point of view of micro-scale analysis, it is essential to represent the exact geometry of the grains. By contrast, if the interest lies in the behaviour of the granular material as a whole, particles geometry is not a determining factor. Therefore, for efficiency purposes, a trade-off between particle shape accuracy and computational cost needs to be achieved. In this work, different approaches to represent ballast stones are assessed: spheres with rolling friction, sphere clusters, polyhedrons and superquadrics. The first two were chosen for further analysis. Rolling friction allows avoiding excessive rotation when irregular shaped materials are simulated as spherical particles. This work presents a new insight for its application called the Bounded Rolling Friction model. Regarding sphere clusters, there is a key point in the friction between elements. As they reproduce irregular particles using clumps of spheres rigidly joined, the cavities between those spheres introduce interlocks that increase friction. To overcome this drawback, a new contact model is proposed. Finally, results of the application of both approaches are displayed, and conclusions are drawn as regards the convenience of using more accurate and computational demanding geometries.
Abstract
Railway ballast is a layer of granular material that resists to vertical and horizontal loads, produced by the passing train over the rail. The calculation of this kind of [...]
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Geometric representation of railway ballast using the Discrete Element Method (DEM)
J. Irazábal González, F. Salazar, E. Oñate

(2016). European Congress on Computational Methods in Applied Sciences and Engineering

Abstract
The development of high-speed train lines has increased during the last twenty years, leading to more demanding loads in railway infrastructures. For these reasons, the implementation of a numerical tool for the calculation of railway ballast behaviour has been found useful, as it will enables design optimization. Regarding the numerical method, the DEM is considered effective and powerful for the calculation of engineering problems with granular and discontinuous materials. Due to the fact that railroad ballast layer consists of discrete aggregate particles, the DEM is considered suitable for the simulation of particulate ballast material. However, the computational cost of contact calculation between irregular particles is high and limits the calculation capability. From the point of view of micro-scale analysis, it is essential to represent the exact geometry of the particle. On the other hand, if the interest lies in the behaviour of the granular material as a whole, the geometry is not a determining factor. Besides that, setting up a simulation of granular material taking care of the exact geometry of each particle will not be efficient. Current work presents different geometrical approaches for the representition of ballast stones: spheric particles with rolling friction, sphere clusters, polyhedrons and superquadrics; showing their advantages and drawbacks. Finally, some simulation results, using spheric particles and sphere clusters, are displayed in order to evaluate the convenience or not of using more accurate and computational demanding geometries in each case.
Abstract
The development of high-speed train lines has increased during the last twenty years, leading to more demanding loads in railway infrastructures. For these reasons, the implementation [...]
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Numerical modelling with discrete elements of rockfall protection systems
J. Irazábal González, S. Latorre, F. Salazar, M. Celigueta, E. Oñate

(2017). V International Conference on Particle-Based Methods (PARTICLES 2017)

Abstract
Some important infrastructures like roads, railway tracks or dams were constructed in places threatened by natural hazards. With the purpose of preserving these infrastructures from landslides and rock-falls, different containment systems are installed, and one of the most popular are the flexible metallic fences. The development of full-scale laboratory tests to evaluate the behaviour of flexible metallic fences is unfunctional, accounting to the huge magnitude of the event. On the other hand, small-scale testing may lead to inaccurate results, due to the distortion in the contours (e.g. anchors of the metallic fences). These problems in laboratory testing have led to the popularization of the use of numerical methods. In this study, the bonded Discrete Element Method (DEM) is used for the analysis of the behaviour of flexible metallic fences for rockfall protection. The bonded DEM is a modification of the classical DEM which assumes that bonds exist between particles, resisting their separation. In this case, the net cables are represented using rigid spheres joined by bond elements that are deformed according to an elasto-plastic law. Calculations were carried out using the DEMPack program, a specific software developed in CIMNE for modelling with the bonded DEM. This software allows considering the inter-action between discrete and finite elements, which can be useful to represent the boundaries of the domain, such as the surface of the slope. The code is firstly validated reproducing benchmark tests available in the literature. Finally, full-scale tests are computed in order to evaluate the energy dissipation capacity of the fence during a rockfall event.
Abstract
Some important infrastructures like roads, railway tracks or dams were constructed in places threatened by natural hazards. With the purpose of preserving these infrastructures [...]
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Results Comparison
J. Pons Prats

PADRI 2017.

Abstract
This is a compilation of the results presented by all the contributing teams. The main purpose of the presentation is to enable a direct comparison between results in order to understand the differences among strategies.
Abstract
This is a compilation of the results presented by all the contributing teams. The main purpose of the presentation is to enable a direct comparison between results in order [...]
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Cybercampaigns in Latin America: Potentialities and Limitations
A. Zepeda, D. Franco

correspondencias & análisis (2018). 91

Abstract
The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn of socialization using telecommunications and new informational technologies which has been observed in the region. We analyze the case of six countries of the region (Argentina, Brazil, Chile, Colombia, Mexico and Venezuela) that are using telecommunications and the new informational technologies as part of central strategies in political campaigns. It also discussed the potentials and limits of such campaigns. We conclude that cybercampaigns in Latin America are consolidated: their development advances in giant steps. However, this type of campaigns has its limitations for achieve its objectives, due to the low-educated electorate, disappointed in political class.
Abstract
The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn [...]
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Power and Communication in Digital Society
L. Ladevéze, T. Lacave

correspondencias & análisis (2018). 92

Abstract
The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about social and political influences of the media and the privileges of the rulers through various mechanisms to control the information. The key is to distinguish the information from the communications of the entertainment typically of cultural industry and get back on traditional values to establish criteria for both freedom of expression intrinsic to information as to demand the minimum quality of the content of communication to the entertainment.
Abstract
The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about [...]
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Social Networks as Public Relations Tools in European Institutions
X. Silva

correspondencias & análisis (2018). 93

Abstract
Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his implication and commitment with the process of European construction. This investigation analyses the spaces in Internet of the main entities of the EU to check if they are using the new technological potentialities to converse directly with the citizenship or still keep a special attention to the media like intermediaries to transmit their messages to the public opinion.
Abstract
Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his [...]
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Origins of Cyberjournalism
L. Zamora

correspondencias & análisis (2018). 94

Abstract
In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what is today known as cybermedia, with language and elements for the construction of these spaces. These early examples of Electronic Journalism (videotexts, teletexts, newspapers by fax, audiotex, diskette, CD-ROM, online newspapers) laid the groundwork for cyberjournalist’s formation which build emerging spaces and specific languages. It is important to emphasize the development of Electronic Journalism had its processes in European countries. Latin Americans did not know the way to practice this type of journalism.
Abstract
In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what [...]
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Public Relations Interdisciplinary Teaching at Spanish and Mexican Universities. An exploratory study
M. Mayorga, D. Correa

correspondencias & análisis (2018). 95

Abstract
This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching of Public Relations. It uses an exploratory sample of 11 universities with long experience and tradition studies of public relations and communications in Spain and Mexico. The study methodology is based on the content analysis of the training curriculum of undergraduate public relations. The results reveal that public relations in Spanish universities acquire presence (20%). On the other hand, its presence in Mexico is not as strong (14%) and lag behind marketing, economics, business and administration. The interdisciplinary courses represent 80% in Spain and 86% in Mexico. Among these, the presence varies: the social sciences make up 10% in Spanish universities and 14.8% in Mexico, philosophy and literature are the presence of 2% and 0.4% respectively.
Abstract
This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching [...]
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Media and Journalists in Twitter: The Chilean Case
A. Russo, C. Montes

correspondencias & análisis (2018). 96

Abstract
Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks. The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile. A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action. Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, give his/her opinion as a common citizen, in an account created under his professional profile? Can media and journalists profiles co-exist in the same social network? The answers to these questions present us with new professional and ethical challenges that are worthy of further study.
Abstract
Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism [...]
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The Strategic Plan of Communication as New Model of University Scientific Research
F. Martín

correspondencias & análisis (2018). 97

Abstract
In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or private institution as a basis for future work Thesis or Final Project to graduate or graduate degree at a University officially approved national or international level, adapted to the current curricula of the European Higher Education, later serving for immediate professional application. Always keeping in mind that in that specific organization selected, you should prepare in advance and on an annual basis an Communication Audit in which, for forecasting are identified internal strengths and weaknesses and external opportunities and threats that an organization has the day-to-day social and professional tasks within the job market.
Abstract
In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or [...]
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Communication in Corporate Social Responsibility Management
S. Córdoba

correspondencias & análisis (2018). 98

Abstract
The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness. The financial crisis of recent years has led the company to review and be aware of the importance to maintain ethical behavior, to strengthen the management of their own identity from values and from there to manage your image and corporate reputation transparent and reliable. In this context, communication and responsible relationship with its stakeholders, become a driving force of Corporate Social Responsibility within the organization, feeding each other, looking for a triple win: Business-Society-State.
Abstract
The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness. The financial [...]
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Development of Creative Advertising. Past and Present
M. Gestal

correspondencias & análisis (2018). 99

Abstract
In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application to the advertising field, where the cited concept gets reinvented again and again in order to explore its new possibilities and situations.
Abstract
In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on [...]
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Public Relations and Sustainable Development in Question in French Academic Works
A. Bouzon, J. Devillard

correspondencias & análisis (2018). 100

Abstract
The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sector) has turned itself into a communication agent. In this difficult and uncertain present context, communication appears to be essential in the process of gradually becoming better aware of sustainable development, mainly when it comes to how the corresponding reports are devised. It seems to be an especially delicate matter inherently presenting a risk for the organization. Should one remain silent? Or should one speak out? And if so, how should one put things and how far should the level of uncertainty be revealed? So, communication around Sustainable Development constitutes an emerging problem area whose significance goes well beyond the usual speculation related to crisis communication which latter only addresses one of its facets. In the present article, works covering organizational communication are reviewed, focusing on the existing scientific literature on the subject. We shall thus be led to re-direct our attention to the conceptual and theoretical origins of the communication and organization couple, taking a special interest in the underlying epistemological foundations.
Abstract
The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the [...]
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Educational Values through Advertising. ONCE Campaigns on the Radio
A. González, S. Area

correspondencias & análisis (2018). 101

Abstract
Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about the need to build a world with values, or human values. In the recent past, the ONCE advertising campaigns for radio enjoyed great reputation for quality of implementation and production. Some of the spots produced for these campaigns came to famous advertising festivals like San Sebastian, later called “The Sun”. What is interesting for this paper is the use of values in advertising discourse for persuasion. The detailed analysis of these campaigns can shed light on the potential of radio in the transmission of oral culture of the signifier.
Abstract
Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about [...]
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Car Brands Positioning in UEMC University Students: Differences in Perception based on Driving Experience
A. Frade

correspondencias & análisis (2018). 102

Abstract
This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of a survey on the sample above mentioned. The results reveal the structure of the automobile market in all cases where several competing groups depending on the price. We also found significant differences in the midrange segment in both periods analyzed, both in the case of students driving license as in the case of students without such authorization.
Abstract
This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of [...]
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Communication as Instrument of Expansion in Small and Medium Spanish Companies: The Segovian Case
B. Nieto

correspondencias & análisis (2018). 103

Abstract
Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward on innovative plans due to the lack of knowledge regarding the effectiveness of new programs. This article offers a perspective on communication management in the mentioned framework based on an empirical research. The highlights have been given by foreign trade companies from Segovia (Spain) that operate in the broad range of activities covered by this study.
Abstract
Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward [...]
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Enological-tourism Communication by Internet
M. Lazo

correspondencias & análisis (2018). 105

Abstract
The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences. This research uses a comparative questionnaire about the management between the main enologicaltourism websites of two important origin denominations: La Rioja and Ribera del Duero. Like that, we’ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits.
Abstract
The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of [...]
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Felipe Sassone (1884-1959). The Spanish journalist who never stopped being Peruvian
J. Blasco

correspondencias & análisis (2018). 106

Abstract
There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, specially in Spain’s capital city. He embarked very young for Europe, in order to make a success of his work. Quickly, Literature seduces him (novel, theatre, essay, journalism), specially Theatre, writing tons of comedies, as well as directed assemblies and organized companies, where his wife, María Palou, was the leading actress. Memory of both of them has lost in the last fifty years and it is not easy to follow theirs steps in the past, despite their acclaimed success.
Abstract
There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, [...]
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Critical Discourse Analysis: Sensationalist Press in Close Cultural Contexts. Cases of Ajá (Perú) & La Cuarta (Chile)
R. Sartori, J. Rivera, R. Oyarzo

correspondencias & análisis (2018). 107

Abstract
Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.} This article is part of a project on information science, and investigates how intercultural reality is carried out. In this case, this is applied to the local newspapers Ajá (Perú) and La Cuarta (Chile) which are highly read in both countries. At the same time, this study allows to observe how otherness and self image are perceived, and as a consequence, the development of intercultural journalism. The goal of these intercultural studies in the area of Communication and Journalism is definitely to set bridges among cultures, and it creates the opportunity of identifying diversity which would lead us to a better intercultural understanding and respect.
Abstract
Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.} This [...]
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News Values in Feminine Magazines
A. Dillon

correspondencias & análisis (2018). 108

Abstract
The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main contributions of the newsmaking studies. Our objective is to corroborate the possible existence of “feminine news values”, by comparing the frames and the models of women that prevail in two Argentinean women’s magazines from the decade of 1990’s (Para Ti and Mujeres & Compañía). We intend to rethink the newsworthiness criteria in feminine journalism and to gather the main issues in these magazines’ pages, where the feminine universe seems to be defined by maternity, marriage, sex, work, fashion, beauty, domestic tasks, etc.
Abstract
The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main [...]
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Incident Reports. Themes developed in the Press
R. Carcela

correspondencias & análisis (2018). 109

Abstract
The article analyzes and describes the thematic contents of incident reports in the press. Incident reports belong to the area of specialized journalism, because of the topic it deals and broadcasts. Most of its contents are related to bad news. The two major thematic categories of incident reports are crimes and accidents. The types of incidents that are mainly featured in the press are homicides, traffic accidents, drug dealing and burglary.
Abstract
The article analyzes and describes the thematic contents of incident reports in the press. Incident reports belong to the area of specialized journalism, because of the topic [...]
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Lugo Press during Galician Statute of Autonomy (1936)
P. Mendoza

correspondencias & análisis (2018). 110

Abstract
If Galicia is nowadays considered a historical community, along with Catalonia and Basque Country, is because Galicia approved, in referendum, its first Statute of Autonomy in 1936. That first Statutory text was presented by Castelao and other intellectuals and politicians to the President of Spain on July the 15th 1936. However the burst of Spanish Civil War, just three days later, prevented the discussions in Court and it was not until 43 years later (1979) when Galicia made its autonomist dream come true. The purpose of this research is to analyze how this autonomist phenomenon was approached by the existing publications in the province of Lugo during the Second Spanish Republic.
Abstract
If Galicia is nowadays considered a historical community, along with Catalonia and Basque Country, is because Galicia approved, in referendum, its first Statute of Autonomy [...]
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Ethical Considerations for Youth Treatment by the Media
J. Villegas

correspondencias & análisis (2018). 104

Abstract
This article reflects on the Youth as a stage of transition and change in human life that has been interpreted, in many ways, by the Media. Young people often represent an icon of the breakdown of social order, which incurred easy to speculate on authorship in any act of criminality. On the other hand, reflects a confused image of proportion to its reality and its efforts to train and integrate into the labor market. Instead, they are used as symbols of the promise of future political messages. This ambiguity can lead to a stereotype of youth condition their perception of the elderly. This article suggests ways to improve the image of young people in the Media.
Abstract
This article reflects on the Youth as a stage of transition and change in human life that has been interpreted, in many ways, by the Media. Young people often represent an [...]
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Theoretical Clues for a New Vision of Mediatic Reception from Migratory Experience
L. Sepúlveda, A. Cambrón

correspondencias & análisis (2018). 111

Abstract
This article shows a new vision of Media Consumption for Communication Research through the relation between a host society and Diaspora. Immigrant’s Media Consumption is already one of the fields with less bibliography in Spain. Therefore, we show the importance of generating other lines of Research in Communication that approach the study of the new reality that is forming at present, in our society. Migrations put in question not only the traditional vision of the media experience from Spanish Research with a national and sedentary public, but also it reexamines the role of Mass Media aimed to immigrants.
Abstract
This article shows a new vision of Media Consumption for Communication Research through the relation between a host society and Diaspora. Immigrant’s Media Consumption [...]
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Corporate Social Responsibility in Spanish Media Groups: Incorporation, management and analysis of information through their websites
J. Vázquez

correspondencias & análisis (2018). 77

Abstract
Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong consequences in the public sphere within a continuous dialogue between both of them, reverting part of the benefits in society. Hence, CSR is a key factor in terms of public relations to improve reputation and social legitimacy, not to mention its role within the corporate identity management. In case of media involved, CSR shows two approaches: on the one hand, implementing responsible measures as for environment, stakeholders, institutions, etc. and, on the other hand, facilitating information in a rigorous, true, objective and ethical way. This paper aims at studying CSR of the major communication groups in Spain through their web pages in the context of media as public opinion generators.
Abstract
Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong [...]
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Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
A. Walther

correspondencias & análisis (2018). 78

Abstract
There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, but also to follow closely the development of rural communities, the various guilds, unions and NGOs; institutions, State authorities and citizen groups in general. Only a deep understanding of the purpose of Public Relations holistic (committed to the progress and well-being of the country) and the empathic comprehension of positions and demands of the various social actors will legitimize extractive activities in conflict scenarios (such as can currently be seen in Peru) and the consequent strengthening of the financial dynamics of the country; the increase in rates of employment, the reduction of extreme poverty; and the creation of solidarity links between business class and society: both gathered in a joint and civic work.
Abstract
There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed [...]
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Social Responsibility in Media: Utopia or Reality? Some actions to achieve a fine management
J. Lozano

correspondencias & análisis (2018). 79

Abstract
The importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse to their public. As it is widely known, they have a strong influence in the Public Opinion on citizenship. In other words, the media has to be responsible not only for the information but also for the opinion they offer. When we refer to Social Responsibility, this implies a new concept in the model of management of the company or organization. Concretely, when the organization voluntarily assume ethics, by means of actions and campaigns, in the relationship with their environment and with each of their stakeholders. In this article, we make a reflection about the meaning and the importance of the management of social responsibility in media. We will remark some cases and testimonies from which we can study in detail the most important items to obtain an effective management of social responsibility in media. In addition to this, we will present some indicators from which it is possible to measure social responsibility in media considering also previous research by the author of this article about the cases of the following Peruvian companies: ATV, Radio Capital and Perú.21.
Abstract
The importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse [...]
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Theoretical proposal of civic journalism and its effect on the digital scene
J. Borea

correspondencias & análisis (2018). 80

Abstract
The growing presence of Internet and social networks into the structure of social information and their integration into traditional journalism, give the idea of a shift in the relationship between media and its users, placing them as partners in the development of public agendas. However, the change seems to focus on the activation of parallel information systems, remote from the original proposal of Civic Journalism. The purpose of this paper is to recover the meaning and the original proposals of this current, distinguishing it from functional uses that Internet provides to the media today. At the same time, investigates the model at theoretical and methodological level, rescuing the few cases in the country.
Abstract
The growing presence of Internet and social networks into the structure of social information and their integration into traditional journalism, give the idea of a shift in [...]
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Construction of Public Opinion in Web 2.0
L. Amado

correspondencias & análisis (2018). 81

Abstract
Web 2.0 has become an important space for citizens to get together and spread their complaints on matters of public interest. In Peru, we can see this in citizen campaigns that are organized on the Internet. In 2007, the most important campaign was “Adopt a congressman”, that demanded Peruvian legislators to show their operating expenses. Another known case is “D’onofrio, far from you”, a protest against the ice-cream factory D’onofrio that took place on Facebook, Twitter and blogs. The protest was motivated by a promotion that said the factory was going to sell all of its ice creams for one sol for a couple of days. However, people had trouble finding ice cream men those days, and most of them just sold only the products that usually cost one sol. Both experiences were part of a thesis (Chauca, 2012), which aims to describe how networks of public opinion are built in Web 2.0, and how these networks provoke a response from the traditional media. The thesis was based on three theoretical perspectives: sociology of message production, construction of public opinion and computer-mediated discourse analysis. These perspectives helped to analyze the content produced by internet users, and also the way the media spread those contents. Bloggers and editors of different media were interviewed to know their production routines.
Abstract
Web 2.0 has become an important space for citizens to get together and spread their complaints on matters of public interest. In Peru, we can see this in citizen campaigns [...]
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The validity of the classical patterns of coverage of natural disasters in the Internet Age
E. Torres, B. Varea

correspondencias & análisis (2018). 82

Abstract
This article presents the results of a comparative analysis of the Press coverage of natural disasters in the world by Spanish newspapers during the years 2009 and 2010 and some prominent indicators of social interest in the Internet. The main goals of this exploratory research are to find out if the classic news values shape altogether the agenda of the mainstream newspapers and the citizens and if the cahier de doléances in this specialized field are also in effect in the Internet age.
Abstract
This article presents the results of a comparative analysis of the Press coverage of natural disasters in the world by Spanish newspapers during the years 2009 and 2010 and [...]
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Fliers in Peru (18th and 19th centuries)
C. Quesada

correspondencias & análisis (2018). 83

Abstract
After mid-eighteenth century the Viceroyalty of Peru began a series of administrative reforms in an effort to streamline the needs of the Spanish Bourbon Monarchy. These reforms affected different social sectors, mainly “criollos”, “mestizos” and indians. This will bring with it a series of protests and rebellions, many of which were expressed, among others, in anonymous Fliers against the Spanish Authorities, unlike the official newspapers that do not meet characterized by malaise and social rebellions that spread in Upper and Lower Peru until the early nineteenth century.
Abstract
After mid-eighteenth century the Viceroyalty of Peru began a series of administrative reforms in an effort to streamline the needs of the Spanish Bourbon Monarchy. These reforms [...]
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Valladolid: City Wine Festival
M. Lazo

correspondencias & análisis (2018). 84

Abstract
Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to be an enological, culture destiny and city of wine event festival. The research pretends to show the wine sector and enological-tourism to many people with a spectacular and interactive way. It pretends to value Valladolid as a city able to develop enological-tourism’s activities in the world. For that we contacted with professionals of the area to obtain arguments and answers about Valladolid as a city of wine festival. The results explain that Valladolid is good for doing these activities and to be considered a city of wine.
Abstract
Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to [...]
- 8
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Between power and duty: Advertising and its role in the formation of gender stereotypes. First notes
H. Cuéllar

correspondencias & análisis (2018). 85

Abstract
The present paper is an approach to the construction, development and dissemination of gender roles (male and female) from the publicity established in Lima. This self-critical look at the advertising profession rather than blame wishes to describe a reality often ignored or filtered by various factors. It also proposes ways to deal with this problem facing its principal actors: Advertising, customers and especially teachers and students from different universities and institutes that apparently do not regard this as an important part of the training provided to new generations favoring perpetuation of stereotypical gender roles. For this article we have resorted to bibliographic research, analysis of advertisements and interviews with professionals who can provide different and complementary perspectives in order to understand this reality, seek consensus and pathways to a new approach in advertising and gender.
Abstract
The present paper is an approach to the construction, development and dissemination of gender roles (male and female) from the publicity established in Lima. This self-critical [...]
- 15
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El Caso. An historical-journalistic approach to a Spanish events weekly publication
R. Carcela

correspondencias & análisis (2018). 86

Abstract
The article is an historical and journalistic study about El Caso, an events weekly newspaper, which was published during 40 years in Spain. We analyze the historic evolution of this publication, from Franco’s dictatorship to the coming of the democracy, as well as its style and its striking covers. This newspaper was one of the most successful in Spain over the 20th century, was a remarkable example of profitable popular press, and its director, Eugenio Suárez, created one of the first Spanish Media groups.
Abstract
The article is an historical and journalistic study about El Caso, an events weekly newspaper, which was published during 40 years in Spain. We analyze the historic evolution [...]
- 38
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Governmental communication and socio-environmental conflict management
S. Lavander

correspondencias & análisis (2018). 87

Abstract
This article explores the State and its units of conflict management’s capacitiesand limitations to transform social environmental conflicts. The analysis focuses on the type of intervention that Peruvian governments had been using in the media arena in response to the escalation of public conflicts. Furthermore, the article also focuses on how the government can use the information to play a role in the transformation and prevention of conflicts. Lastly, the discussion considers how the government handles its communication engagement and strategy with the citizens through conflict management -from a governance and public value perspective. The article concludes that the communication dimension is part of any government conflict management approach; therefore, it should be embedded within a national system for conflict management that puts the priority in the prevention and transformation of conflicts, rather than on the administration of crisis.
Abstract
This article explores the State and its units of conflict management’s capacitiesand limitations to transform social environmental conflicts. The analysis focuses [...]
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Genres and writing styles in the Press. Development and taxonomic variants
C. Chiang

correspondencias & análisis (2018). 88

Abstract
One of the key factors in the maturation of modern Journalism, during the 20th century, has been the evolution of Journalism Genres, especially in the Press. Their domain allowed the appropriately diffusion of data, opinions and analysis into informative, opinion and interpretative texts that respected different styles, but also complementary, if one takesVinto account the overall content of a publication. Within Latin American Journalism, this intention has resulted in tripartite classifications. Currently, the Press interrelates with the new communication platforms (contained in the changing spectrum of Digital Journalism) that constantly used multimedia Internet resources, the immediacy of virtual social networks and the Microblogging. Within this scenario, Journalism Genders take a new importance in Print Media (newspapers, supplements, journalistic magazines, among others), setting up a methodology that safeguards professional ethics, helping journalists in the composition of substantial texts with appealing narrative, product of rigorous research, as well as specialized and multidisciplinary approach in line with the demands of the 21st century.
Abstract
One of the key factors in the maturation of modern Journalism, during the 20th century, has been the evolution of Journalism Genres, especially in the Press. Their domain [...]
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Ontology and Ethics in Mass Media
R. Fernández

correspondencias & análisis (2018). 89

Abstract
This qualitative research analyzes Decree Inter Mirifica (1963), which states the responsibility of Mass Media and its relation to Culture, Science, Multiculturalism, as well as the technologies of the information, Internet, Digital Journalism and historicalecological Communication Perspective, concluding that Inter Mirifica expresses the essence of Media: its use requires righteousness, prudence and wisdom.
Abstract
This qualitative research analyzes Decree Inter Mirifica (1963), which states the responsibility of Mass Media and its relation to Culture, Science, Multiculturalism, as well [...]
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Marriage and Family in stories about celebrities. Covers of ¡Hola! (2000-2004)
M. Sáez

correspondencias & análisis (2018). 90

Abstract
Legal changes about family Law in Spain are important in recent past. One reason for this is the social change with a predicable storytelling in the Press. Relationships, engagements, marriages and families are an important content in gossip press, so this paper wants to measure their presence in this kind of press. That’s why this study analyzes the selection of news and their values in the covers of the most important Spanish gossip magazine, ¡Hola! from 2000 to 2004, the period of legal changes.
Abstract
Legal changes about family Law in Spain are important in recent past. One reason for this is the social change with a predicable storytelling in the Press. Relationships, [...]
- 12
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Strut Braced Wings, a challenge or an opportunity?
N. Wood

PADRI 2017.
- 35
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Strut Braced Wings, A challenge or an opportunity
J. Pons Prats

PADRI 2017.
- 27
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Shock Wave Reduction via Wing-Strut Geometry Design
R. LI, W. NIU, H. CHEN

PADRI 2017.
- 30
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Investigations of passive flow control devices for wave drag reduction
M. Cojocaru

PADRI 2017.
- 28
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Application of Passive Drag Reduction Methods to a Generic Strut-Braced Wing
.

PADRI 2017.
- 36
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Application of Passive Drag Reduction Methods to a Generic Strut-Braced Wing
.

PADRI 2017.
- 23
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NASA Ames Research Center Contributions to the PADRI workshop
G. Kenway, J. Housman, C. Kiris

PADRI 2017.
- 39
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A unified Lagrangian formulation for solid and fluid dynamics and its possibility for modelling submarine landslides and their consequences
X. Zhang, E. Oñate, S. Galindo, J. Bleyer

Comput. Methods Appl. Mech. Engrg., (2018). (prepint) Vol. 343, pp. 314-338

Abstract
Consequences of submarine landslides include both their direct impact on offshore infrastructure, such as subsea electric cables and gas/oil pipelines, and their indirect impact via the generated tsunami. The simulation of submarine landslides and their consequences has been a long-standing challenge majorly due to the strong coupling among sliding sediments, seawater and infrastructure as well as the induced extreme material deformation during the complete process. In this paper, we propose a unified finite element formulation for solid and fluid dynamics based on a generalised Hellinger–Reissner variational principle so that the coupling of fluid and solid can be achieved naturally in a monolithic fashion. In order to tackle extreme deformation problems, the resulting formulation is implemented within the framework of the particle finite element method. The correctness and robustness of the proposed unified formulation for single-phase problems (e.g. fluid dynamics problems involving Newtonian/Non-Newtonian flows and solid dynamics problems) as well as for multi-phase problems (e.g. two-phase flows) are verified against benchmarks. Comparisons are carried out against numerical and analytical solutions or experimental data that are available in the literature. Last but not least, the possibility of the proposed approach for modelling submarine landslides and their consequences is demonstrated via a numerical experiment of an underwater slope stability problem. It is shown that the failure and post-failure processes of the underwater slope can be predicted in a single simulation with its direct threat to a nearby pipeline and indirect threat by generating tsunami being estimated as well.
Abstract
Consequences of submarine landslides include both their direct impact on offshore infrastructure, such as subsea electric cables and gas/oil pipelines, and their indirect [...]
- 26
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Communication Strategy Design based on the use of Social Networks in order to promote alternative Tourism with indigenous identity
I. Morales, G. Cadena

correspondencias & análisis (2018). 61

Abstract
The intention of this work is to present the design and implementation of a communication strategy based on the use of social networks on the web 2.0, in order to promote alternative tourism with indigenous identity. This project has been developed by students of the majors in Communication, Marketing, and Animation and Digital Art, under the coordination of two professors of the Tecnológico de Monterrey, Campus Cuernavaca, who have applied the pedagogic model known as Learning - Service. The social networks and this pedagogic model have allowed the establishment of effective channels of communication between the members of the indigenous communities of Amatlán de Quetzalcóatl and San Sebastian Cuentepec in the State of Morelos, Mexico, and the academy. This strategy contributes to the strengthening of the collective memory, stimulates social entrepreneurship, and promotes the exercise of a responsible tourism, committed to the sustainability of these indigenous communities.
Abstract
The intention of this work is to present the design and implementation of a communication strategy based on the use of social networks on the web 2.0, in order to promote [...]
- 0
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Press Offices in institutions and companies. Information versus Public Relations
F. Hiniesta

correspondencias & análisis (2018). 60

Abstract
The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.
Abstract
The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., [...]
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Identification of Public Relation strategies used by the Peruvian Government in the management of social conflicts related to the mining activity in Cajamarca, Peru
M. Castro

correspondencias & análisis (2018). 67

Abstract
It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only between the mining enterprise and the impacted communities but also the government gets involved in the conflicts. This happens, because as the actor in charge of regulate mining activities, it has the obligation of assume a position and to decide about the course of these conflicts. This article aims to identify the strategies of public relations that the Peruvian government has employed in the management of the social conflicts related to the mining activity in Cajamarca, Peru; and determine if these strategies were conceived from a systemic and symmetrical perspective. At the same time, it proposes the use of the press clipping as a public relations tool for systematizing the published information about the conflict; and in a second phase proceed with a qualitative content analysis.
Abstract
It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only [...]
- 0
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Data Journalism as specialization of Internet news organizations
J. Vivar, C. Aguilar

correspondencias & análisis (2018). 64

Abstract
This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty as innovation journalism. Data Journalism involves using statistical and visualization tools to create and tell stories better in new and attractive to the Internet audience. It is the evolution of what some years ago was known as Precision Journalism or Desktop Journalism. The article, starting from an analytical contextualization, aims to demonstrate how Data Journalism, whose use is clear from existing technologies linked to data processing, supplementing the various forms and contents, giving way to a new specialty of Journalism and, specifically, Investigative Journalism.
Abstract
This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty [...]
- 0
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Representation of race, class and morality in peruvian television. A social analysis of “Magaly TeVe” and “Al fondo hay sitio”
M. Dávila

correspondencias & análisis (2018). 69

Abstract
This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an anthropological glance of the television, and understanding their communicative, discursive and social dimensions. On one hand, after analyzing the discourse of “Magaly TeVe”, it was easy to see that the why and how the success of the communication strategy for this television phenomenon closely imposes moral and socially shared codes, and a configured mode of organization, relationship and interaction already validated in our social fabric. On the other hand, after analyzing the discourse of “Al fondo hay sitio”, it was easy to see that we have confused, naively, inclusion with redemption within a framework of convergence space-time of two contradictory cultural codes that permanently relate and interact from guidelines of race and class that function as semantic cores that shape, on the other hand, a determined social relationship and interaction of power and symbolic violence between his characters.
Abstract
This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an [...]
- 0
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Advertising regulation in two private television stations: Antena 3 and Telecinco
M. Lazo

correspondencias & análisis (2018). 68

Abstract
Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services to the audience with the intention of promoting direct or indirect the contracting of services and properties, rights or responsibilities. In general the publicity is the communication activity which more economic resources destiny. These days the television is the most powerful mass media because it can communicate with visual and audible signal to the audience easier each other. For that, with the analysis of several format and audience strategies in television we can determine every audience strategy of every channel of television in Spain like Antena 3 and Telecinco.
Abstract
Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services [...]
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Tell me with what you play and I’ll tell you who you will be. Analysis of Christmas Advertising Campaigns of children’s toys in broadcast television in Lima (2011-2012)
H. Cuéllar

correspondencias & análisis (2018). 71

Abstract
This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide content that lead to the adoption of stereotypical gender roles from an early age, which are perpetuated throughout life. This article has been worked on a multidisciplinary approach and from a quantitative and qualitative perspective. Analysis was performed first toy market in Lima, the number of spots broadcast during the Christmas season, and then select the most emission spots and analyze how gender representations proposed. The different and complementary looks seek to understand this reality and how widespread evidence to bring these campaigns to propose new ways to build more equitable sexuality advertising.
Abstract
This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide [...]
- 3
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Modes of telling the Graphics News in Northern Argenti
C. Parraga

correspondencias & análisis (2018). 73

Abstract
The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, considering the first stylistic level and the second net graphical-spatial level. Based on this, it proposes a critical reflection on the mechanisms and modalities applied on the redaction surface, identifying needs and challenges in the context of the demands of the digital world and the transformation of media consumption habits. The main conclusions, there is a predominance textual classic/conservator on innovative visual forms, a graphical prevalence of the advertising guideline and publishing priorities on the news frames, an aesthetic
Abstract
The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, [...]
- 5
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El Mercurio and Labor Press: Two journalistic approaches for building a Nation
F. Inostroza

correspondencias & análisis (2018). 72

Abstract
The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, the means vary. Here we review and compare what was done by El Mercurio de Santiago with its first and canonic editorial in 1900, to what was done by another canonical publication, this time a Chilean labor press. The latter was written by one of the dignitaries of the Chilean syndicalism, Luis Emilio Recabarren. The first kind of press indirectly talks to the readers about the Chile expected, whether on the second kind the message comes in an explicit and direct way, which leaves nothing to open interpretation. Our work is about two different ways to build a nation, which depend on the characteristics of both media and on the relevant style to their target public. Nevertheless, their styles are not simply a rhetoric issue.
Abstract
The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, [...]
- 5
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The revival of International Radio: Multinationals, religious broadcasters, foreign radio and Internet
A. Godoy

correspondencias & análisis (2018). 76

Abstract
Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged multinational empires, especially in the field of music Radio. This new supranational dimension of the Radio is also increased by the renewed rise of religious radio stations and new approaches to old propagandist radio, all also taking advantage of the possibilities offered by internet. Radio is now more international than ever.
Abstract
Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged [...]
- 0
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Televisions and Democracies: Mass Media and Web TV in Externado University of Colombia
F. Real

correspondencias & análisis (2018). 74

Abstract
The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” or direct democracy, as well as thought for the “polis” or places with an specific geographic location, contrary to the Saskia Sassen concept of “global cities”. From this discussion, we can address the television as a twentieth century mass media, funded and operated by governments or private companies, exercising symbolic power in a nation, as seen by the John B. Thompson power forms in modern societies, and as an organizational form that clearly exemplifies a representative democracy from the choice of themes, characters, speech and even workflow technology. The Web 2.0 TV not only allows this massmediatic TV to migrate to a ubiquitous environment, flexible and powerful (that of cloud computing and mobility) but invites the audience to be part of as a production crew of this new television, which workflow is similar to the TV of the twentieth century, and to the new workflows purposed by major Internet players in the second decade of the XXI century. In Externado University this phenomena has been investigated thorough an empirical and intense way the migrated to Internet television, with a workflow similar to the 20th century massive TV, but with the intervention of actors (prosumer-students) in a more flexible and open way than the “representative” television. In addition of this, the arrival of Google Hangouts, which advocates for an opening to the end user with web skills, and social networks as a potential audience, which may also be involved in the production, the future of the TV in this century becomes by definition not only democratic, but also “direct” about this political organization form.
Abstract
The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” [...]
- 0
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Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media
L. Vásquez

correspondencias & análisis (2018). 66

Abstract
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.
Abstract
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. [...]
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Academy and Post-industrial Journalism. From Massive Culture to Dismassification and Fragmentation
D. Mazzone

correspondencias & análisis (2018). 75

Abstract
In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty years ago, Verón and Martín-Barbero proposed a new approach, displacing analysis of the media to mediations. In 2008, Scolari started focusing in the hypermediations, consisting of forwards, hybridization and contaminations. In 2009, Castells put emphasis on the observation of social transformations provoked by mass auto-communication. While we must think in dismassification and fragmentation, obsolete notions like massive culture or cultural industry resist, reducing the profession to a poor monologue with little incidence in the informative management. The subject of this paper is to discuss the factors that disturb the connection between two academic plans necessarily interdependent.
Abstract
In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty [...]
- 0
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Debates and controversies over the images of International News. Photo-impact on global front pages
E. Garzón, M. Amérigo, S. Thiéblemont-Dollet

correspondencias & análisis (2018). 70

Abstract
The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the cholera epidemic in Haiti in 2010, comments on the symbolic and communicative value of the pictured subject keep occurring. The press images awarded as “photo of the year” by World Press Photo in the period between 2000 and 2011 represent international conflicts and disasters where the main characters are mostly women and children, plenty of drama and pathos. The axes of the discussion are the main photography situation on the daily journal front page, against the right to privacy, the iconic representation of the sick people and victims of disasters and the social discussion through the network.
Abstract
The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the [...]
- 0
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Towards a state-of-the-art of the current researches on disinformation / misinformation
L. Rodríguez

correspondencias & análisis (2018). 65

Abstract
The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological point of view, disinformation and misinformation seem to be the result of the inadequacy of what is communicated to the reality of an object. The focus of both Political Science and Public Relations is set on disinformation / misinformation as an example of how masses and public opinion can be manipulated, while the vision of Communication Sciences and Information considers such behaviours as natural features of the media in a clearly oversaturated communications ecosystem. This paper describes the different approaches to the topic of disinformation/misinformation made in the above mentioned scientific disciplines.
Abstract
The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological [...]
- 6
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College students against Sexually Transmitted Infections. An audience study from Health Communication
A. Oca

correspondencias & análisis (2018). 63

Abstract
The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences that affect the rest of their lives. An audience study to understand how a selected sample of university students construct ideas about these diseases, how these notions are reflected in their sexual practice, and what sources prefer to learn on the subject, reveals that traditional media are no longer within of the main areas in which they obtain information or share ideas about STIs. Neither their schools provide reliable information on the subject. They prefer face-to-face communication, and the Internet and social networks to the extent that allow interactivity and dialogue. They favor a playful perspective as well as practical and useful information.
Abstract
The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences [...]
- 8
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Experts in Communication and Fashion. Professional Quality in crisis time
C. Curiel

correspondencias & análisis (2018). 62

Abstract
In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset the presence of interested and intruder sources, which annul the role of the Fashion Journalist. This investigation is based on aspects like the lack of fashion specialized journalists formation, the lack of quality inside the journalistic texts and also the perspectives of new companies and work inside the Fashion Communication sector. The content analysis based on the VAP Tool (Value Added Journalism) that measures the quality of the information and also the making of personal interviews directed to specialized fashion sources that composes the methodological corpus of the investigation.
Abstract
In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset [...]
- 0
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Traditional reading versus digital reading
L. Romero

correspondencias & análisis (2018). 44

Abstract
This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices as iPads, Kindles, laptops, etc. the objectives, experiences and actors that participate in the reading process are inevitable affected, re-configuring the concept. This is why it is worth to distinguish both scenarios and generate a conversation that lead us to integrate both worlds and make reading a rewarding experience that’s integrated to digital life.
Abstract
This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices [...]
- 18
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Working Sessions as Public Relations Technique. A Case Study
C. Yizuka

correspondencias & análisis (2018). 45

Abstract
The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public. Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.
Abstract
The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This [...]
- 8
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Social Media in Journalism practice
A. Rosa

correspondencias & análisis (2018). 46

Abstract
The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact on information processing and news production routines are described. It is concluded that social media influence growing in the journalistic activity that becomes effective in contemporary society.
Abstract
The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact [...]
- 9
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The Opera in Peruvian Press. Characteristics and analysis of musical information
P. Cumpén

correspondencias & análisis (2018). 47

Abstract
The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, education and economy are key factors for social development and media must assume their responsibility by not just emitting informative messages, but also instructive, critic and orientated ones. According to academic and operatic music specialists and professionals, cultural journalism in Peru is not fully developed: in many situations great importance events are omitted and in others only trivial aspects are published. In that sense, to address such issues information professionals require a constant preparation and a high sense of ethics so they build a solid section with useful information for the public.
Abstract
The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, [...]
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The sacrificial topic in Peruvian Sports Journalism’s Discourse. The case of the soccer player Paolo Guerrero
A. Portella

correspondencias & análisis (2018). 48

Abstract
This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America Argentina 2011 and the World Cup Brazil 2014 Qualifiers. To do that, various strategies used in the newspaper articles are identified in order to represent the sacrifice as a supposed essence of our national identity. It argues that the exaltation of sacrificial worship through the figure of Guerrero constructs a “must-be” for the Peruvian nation, since this alleged sacrifice is always made for the nation and their entire community’s interests. The critical spirit of this work is to locate, within the journalistic texts referred, the fissures and paradoxes that are hidden in their own textures, so this essentialist ideology can be denature and propose a change of paradigm in this type of journalistic genre that is so popular in our country.
Abstract
This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America [...]
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The Influence of Advergaming over university students in Lima
A. Gallardo

correspondencias & análisis (2018). 49

Abstract
In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives that connect the audience with the brand in an attractive way. The advergame is part of these new tools as it seeks to retain consumers through interactive games that represent the brand’s values, characteristics and benefits. To understand the influence of this advertising tool in Lima’s youth, this article makes an analysis on the attitude they generate towards the brand depending on the treatment that is given in the game, the exposure time and other variables.
Abstract
In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives [...]
- 16
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Tweeting in the Courtroom: a revolution in judicial journalism
A. Azurmendi

correspondencias & análisis (2018). 50

Abstract
The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s work. The possibility of taping live images without having to move a TV camera in courtroom, o even better, being able to transmit news, perceptions or opinions during judicial proceedings by Social Media (over all Twitter) not only has changed the way in which journalists work, but it has also suppose a series of benefits and risks for the judicial proceeding itself. In the same way that in the late 1990s, the O. J. Simpson trial (USA) wasthe reference for the debate on the access of TV cameras in Courts, today, the Oscar Pistorius (South Africa) is the field of proofs to visualize those changes that Twitter has introduced in the journalistic coverage of Courts.
Abstract
The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s [...]
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Analysis of the coverage on TV news. Case study of teachers’ strike in Spain and Peru
F. Morante

correspondencias & análisis (2018). 51

Abstract
This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private means different country: Peru and Spain. The study was made using the protocol Fact Efficient Model Construction (MOCIAE) and detects a clear bias in favor of the government’s position in both countries. However, as in the Spanish case increased presence of formal elements of staging and multiperspective opinion, the Peruvian version is detected finds treatment and focus less textual and predominantly spectacular, based on the use of resources ambient sound and the violent actions of the protesters.
Abstract
This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private [...]
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Sports Journalism. New Trends and Future Prospects
J. Torrijos

correspondencias & análisis (2018). 52

Abstract
Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. This journalistic field runs through a moment of flourishing where new specialized media in the different platforms were born and thereby a profound transformation in their structures. This kind of journalism has become an innovative and extremely dynamic area, defined by its continuous exploration of new ways of storytelling embracing new digital technologies. This article focuses on some of the latest trends in sports journalism, which are claimed to show the way for the following years like new multimedia, interactives, data journalism or longform features.
Abstract
Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. [...]
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Pedagogy and Manipulation in Opinion Columns. An experience from the Critical Epistemic Analysis of Colombian Press Discourse
M. Patiño, J. Tamayo

correspondencias & análisis (2018). 53

Abstract
This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in newspaper El Tiempo on January 30th 2010 during prelectoral period of campaign to Congress in Colombia. This analisis identifies pedagogical components and didactic strategies in the discourse. Besides, it point out manipulation textual elements that induced to reader for take part for writer’s interests or informative company. Thus, this ignited a complex process between author and reader based on language, ideology, communication of beliefs, and social interaction.
Abstract
This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in [...]
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Journalism and Propaganda in Peru. A complex relationship during election campaign
G. Navarro

correspondencias & análisis (2018). 54

Abstract
10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press will be tempted to use propaganda techniques, a category traditionally associated with political actors. For example, they may appeal to stereotypes, express their opinion through seemingly independent sources and select facts to build an ideological discourse. For its part the press agents of candidates and political marketing experts are hunting for journalists.
Abstract
10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press [...]
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TVE “Águila Roja” Series’ Audience Measurement Perspective (2009-2012)
M. Bueno

correspondencias & análisis (2018). 56

Abstract
“Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been turned into an interesting audience phenomenon in the last years in Spain; that’s the reason why it has been made a distributive audience research, a way to make inquiries about this TV series evolution from February 2009 to January 2012 with audience’s average, golden minute and share data comparisons by seasons and episodes. At the same time this information has been set in the environment in which the episodes were broadcasted to get a global wide vision.
Abstract
“Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been [...]
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Building the Corporate’s Image and Reputation on Twitter
R. Martínez

correspondencias & análisis (2018). 55

Abstract
The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also to incorporate aspects of organizational responsibility and its foundations in values (Kotler, Kartajava, & Setiawan, 2011) which directly influence in building its image (Capriotti, 2009) and reputation (Villafañe, 2004). This article analyzes the image and reputation of some private organizations in Mexico through the study of the activity they have in this social media. The results of this research suggest some conclusions regarding the importance of strategy in the use of Twitter as a basis for building the reputation of the organizations which must recognize the communication as a two-way process that accounts for interaction processes and mutual influence over time.
Abstract
The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). [...]
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Communication Theory in Construction of Communication Field. Reflections from History, Epistemology and Pedagogy
M. García

correspondencias & análisis (2018). 57

Abstract
From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like interdisciplinary to the field of the communication, mainly marked by the contributions of social sciences like sociology, the economy and social psychology, among others. Once identified the main characteristics of the history of the communicational thought, some parameters set out to update the field of the theories of the communication, a dynamic and changing field, mainly by the own particularities of the communicative phenomenon, put under changes and continuous modifications. In last instance, some epistemological and pedagogical reflections consider that they try to help to make more dynamics communication theories field, from seeing the paper which they play in the construction of the study objects of the field and in the formation of professionals of the communication.
Abstract
From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like [...]
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Main Newspapers in Spanish Press Market. Property, Media Groups and Structural Connections
A. Bocio, R. Chávez

correspondencias & análisis (2018). 58

Abstract
This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the Spanish groups of communication, seeing the links with other media, industrial, financial and political sectors. In the same way, we contemplate the international projections of these groups, especially to the rest of Europe and South America. We approach to the real issuers of the journalistic discourse and to the determinants that impede nowadays the real informative pluralism in the Spanish media system.
Abstract
This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the [...]
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The Family Album and its digital migration
M. Sarapura, L. Chanamé

correspondencias & análisis (2018). 59

Abstract
The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the micro-scenarios where take place the daily events of the individuals and is born the interpersonal communication with current technological constraints. This communication is also reflected in the album like the archives of the individual mindsets and experiences. Learning more about their contexts, -most of them like archetypes-, what occurs to the persons and their experiences makes it possible to deeply understand communication on the social level taking into account the complexity that involves the irruption of technology inside the private spaces, becoming the family album the key element where tradition and modernity converge. Tradition, considered as the cultural apex, evokes the identity, memories and death whilst modernity involves a channel and a communicative message subject to changes caused by the technological advance, conditioning the quality of the communicative process as well as having an effect on the lifestyle and culture of the people. In sum, this approach is also appropriate to define the function of photography inside the cell of a society where images play a prominent role.
Abstract
The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the [...]
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Relational, communicational and synergistic function of Public Relations in public and private organizations in Peru
M. Orriaga

correspondencias & análisis (2018). 27

Abstract
This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that should be present in public and private organizations, that are, the relational function, the communicational function and the synergy function. This is an exploratory study, non-experimental, descriptive, comparative, and from an intracultural mode that took a sample of twenty executive officers of Public Relations and related, from public and private organizations in Peru. Among the main results it was found a high level of management in human relations in private organizations in Lima, but a low level in other cities of the country. These high and low levels were found in the management of the public controversy in organizations of Lima and provinces, respectively. Likewise, a high level of the subfunction unidirectional oversized message was found in private organizations in Lima, and rather low in provinces.
Abstract
This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that [...]
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The use of social networks as a source of information at civic risk
M. Sanmartín, N. Márquez

correspondencias & análisis (2018). 35

Abstract
Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the link between institutions and society is fragmented, citizens seek alternative sources of information as they are online social networks that currently seems to be reliable because the legitimacy of their public, making information and opinion leaders. However, this investigation should be considered that the perception of individuals based on the information that flows through traditional social networks and online turn can create phenomena of misinformation and victimization.
Abstract
Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the [...]
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Relationship between internal communications and Management of Public Controversy
E. Villanueva

correspondencias & análisis (2018). 36

Abstract
The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. In the research process we established the relationship between message handling and decoding of employees, as well as the relationship between source credibility and empathy generated in the internal public. Finally, we determined the relationship between the bidirectional communication and mutual understanding among the partners. To develop this study we have chosen the non-experimental design, applicative research is correlational and descriptive level; it has developed inductive, deductive, analytical and statistical method. The population consists of 45 units of analysis, employees of a municipality of Lima. For its part, the sample consisted of 30 units of analysis.
Abstract
The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. [...]
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Infographics: Representation of reality, Advertising and Organizational Communication
G. Padilla

correspondencias & análisis (2018). 37

Abstract
Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both as powerful tools that help to deliver information generation after generation. Sum of them provided the creation of infographies or information graphics, a very important application in the journalist field. However, they are very well used on fields such as advertising and organizational communications; this work tries to offer new options applying the infographic discipline but also to understand as a very efficient and decisive way to represents our reality.
Abstract
Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both [...]
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Quality of the relationships with the media and their impact on the journalistic contents
K. Gaona

correspondencias & análisis (2018). 38

Abstract
This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media the correlation between the quality of relations with the media from an organization with the publication of newspaper media on this, according to the levels of trust, satisfaction and commitment demonstrated linked in his reason as a journalistic source, journalistic relevance of the content and / or events of the organization; and the reality constructed by the media print news media investigated: El Comercio, Gestión, Perú 21, La República, Correo, La Primera y Expreso. This descriptive-correlational, not experimental, qualitative and quantitative research shows that the quality of relationships does influence news content. Based on the results found, it is stated that there is a correlation level of 71.8%, which is a clear indicator of high-level existing between the variables.
Abstract
This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media [...]
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Transmedia Intertextual Systems as a pedagogical strategy: From The Walking Dead® to The Odyssey
D. Bermúdez, M. Marín

correspondencias & análisis (2018). 40

Abstract
This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two goals: first, to structure a system that serves intertextual analysis tool to own transmedia products of the culture industry and the second, to generate possible keys to be used as a pedagogical strategy in the classroom to encourage reading and writing in conjunction with other symbolic systems. So, the article introduces the reader to the phenomenon of transmediality, which is then reviewed proposals from Henry Jenkins and Marsha Kinder that serve as material for developing a transmedia Intertextual System, which applied as a methodology for the analysis of a case of the entertainment industry, The Walking Dead ®. From the above and way of results, the text identifies key for this type of transmedia systems, which are applied as instructional strategies for teaching in basic education levels in secondary and high schools, as evidenced in the The Odyssey study. Finally, in conclusion exposes the importance of exploring the possibilities offered by the study and reflection transmedial in areas that transcend the world of entertainment.
Abstract
This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two [...]
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A case study of a Spanish fashion Communication Agency: Tal Cual Comunicación
R. Cerro

correspondencias & análisis (2018). 39

Abstract
The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the necessity and the importance of communication in fashion. Fashion is one of industries in Spain and needs to have a strategic plan of communication, which would be led by professional people who work either at a communication department or communication agency specialist in fashion. We can understand through this study case how this industry works and deal with a communication agency by working on a communication strategy plan. To sum up, we can see that both the objectives and the hypothesis match with the conclusions. This means that there is a necessity of a personal treatment from a communication agency to its clients.
Abstract
The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the [...]
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Expansion and presence of free radio in Chiapas, a phenomenon of globalization
S. Mendoza, F. Fernández, H. Pinto

correspondencias & análisis (2018). 41

Abstract
In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, mostly religious (68), followed by commercial (41), community radio (11), zapatista radio (5), municipal radio (3) and partisan radio (2). The objective of this work was to identify these radio stations, describing their programmatic bar and forms of operation. Through interviews and monitoring programming, mainly, was able to understand the complex network of free radio communication, which operates in this border state, which has the greatest number of stations of this type in Mexico. Although 130 free radios were located, growing dynamics that have registered, suggests that they will continue to multiply and that it is urgent to know them, to establish mechanisms for dialogue and negotiation with the authorities. In Chiapas, the radio free covers with their emissions almost the entirety of the state territory, in some places, such as San Cristobal de Las Casas, we are experiencing a saturation in the quadrant, while in other regions, particularly La Sierra, the free radio is alone.
Abstract
In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, [...]
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News criteria of South American newspapers. Media treatment about the role of UNASUR in the Venezuelan conflict (March 2014)
M. Alaniz

correspondencias & análisis (2018). 42

Abstract
The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict occurring in Venezuela in March 2014. First and foremost USAN and its creation as an organism which strengthens regional integration bonds are described. Thereafter, considering the media role in making important matters visible for the society and the configuration of perceptions and senses given to them news criteria used in the following newspapers are being analyzed: El Universal (Venezuela), El Tiempo (Colombia), El Comercio (Ecuador) and El Peruano (Peru).
Abstract
The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict [...]
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The Chronicle in Latin America. The case of Etiqueta Negra
B. Szady

correspondencias & análisis (2018). 43

Abstract
At the end of the 20th century, in Latin America, Gabriel García Márquez created the Foundation of New Latin American Journalism (FNPI). Thanks to this, a few years later, it shows the growth of the media, especially magazines that published chronicles. One of the most important exponents is the Peruvian magazine Etiqueta Negra. This article details the situation of the contemporary Chronicle in Latin America and a critical analysis of Etiqueta Negra.
Abstract
At the end of the 20th century, in Latin America, Gabriel García Márquez created the Foundation of New Latin American Journalism (FNPI). Thanks to this, a few [...]
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The Classical Journalism against the New Journalism
C. Vega

correspondencias & análisis (2018). 34

Abstract
The arrival of the New Journalism has certainly changed journalism itself in every single aspect. This new movement seeks to apply narrative resources traditionally assimilated to literature of fiction; thus, creating journalistic texts with stylish and narrative quality enriching News with descriptions, dialogues, opinions and monologues. This article analyzes the characteristics of classic journalism and the New Journalism and as long as this new approach has radically renewed the current journalistic technique.
Abstract
The arrival of the New Journalism has certainly changed journalism itself in every single aspect. This new movement seeks to apply narrative resources traditionally assimilated [...]
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Intercultural Communication: Confronting conceptions and problems
J. Protzel

correspondencias & análisis (2018). 33

Abstract
Interculturality, as an idea and as a fact, so present since the last decades of the last century, because of the increasing domestic and international migrations worldwide, entails conceptions which come to be too diverse as the prevailing cultures at the regions of exchange. These differences favor some viewpoints and political interests, disregarding others. This obstructs the generation of shared mainstream. And Latin America holds a singular position therein.
Abstract
Interculturality, as an idea and as a fact, so present since the last decades of the last century, because of the increasing domestic and international migrations worldwide, [...]
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Popular Press during Fujimori’s Regime: an approach to a reception practice
M. Vitolas

correspondencias & análisis (2018). 32

Abstract
Under Fujimori’s regime, Peruvian Press knew the explosion of Popular Press. This one had a very special relationship with Fujimori’s regime and his communication strategies. It could be seen through positive president representations and contenders defamation. Following a semio-pragmatic approach, this article underlines narrative and semantics constants present in media content through this press in their first page and put discursive strategies deployed in relation with reception practices.
Abstract
Under Fujimori’s regime, Peruvian Press knew the explosion of Popular Press. This one had a very special relationship with Fujimori’s regime and his communication [...]
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Public and Media Spheres in Communication and Health
M. Petracci

correspondencias & análisis (2018). 31

Abstract
Health Communication is a field of knowledge, which is in a growing and strengthening process at present. The aim of this article is to analyze three qualitative studies about communication and health articulations conducted in Buenos Aires, Argentina: to communicate a message of health promotion in a public hospital; to communicate public policies in the Ministry of Health, Argentina; and, finally, to communicate health news on the press. Semi-structured interviews were conducted with health care providers, decision makers and journalists, respectively. Findings show how Health Communication contributes to building citizenship and social participation.
Abstract
Health Communication is a field of knowledge, which is in a growing and strengthening process at present. The aim of this article is to analyze three qualitative studies about [...]
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Ruptures’ Weight. Access to ICT by rural teachers and school path
E. Carniglia

correspondencias & análisis (2018). 30

Abstract
A situated perspective of access to ambivalent ICT (Information and Communication Technologies) in the country indicates that any digital transition involves significant breaks of everyday experience. This text analyzes the appropriation of digital devices by rural teachers that installs a certain historical trajectory of the school as an intervener status in the digitization of education. These appropriations represent tense interpenetrations between individual attributes and contextual conditions of access to computers, mobile phones and networks in a techno-cultural environment with increasing acceptance of ICT. The fieldwork identifies historical features of the rural school and brands of the institutional trajectory significant for teachers who appropriate ICT in the classroom and the school. The analyzed testimonies correspond to semi-structured interviews with teachers in public elementary schools from a department of the province of Córdoba (Argentina) with extensive and commercial agriculture.
Abstract
A situated perspective of access to ambivalent ICT (Information and Communication Technologies) in the country indicates that any digital transition involves significant breaks [...]
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Critical reading of media in school textbooks from the educational communication
X. Sánchez, C. Rojas, J. Rojas

correspondencias & análisis (2018). 29

Abstract
This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade in secondary school, by considering the point of view of the communication and educational areas. The aim is to know the concept of critical reading that is present in the coursebooks given by the Ministry of Education, in order to establish the levels of media alphabetization that are given by the several contents and activities inside the learning resources. The results indicates that the methodology proposed for the teaching of the media’s critical readings in coursebooks focuses on an education “through” the media, by emphasizing the functional and instrumental level of the media in all of the coursebooks that were analyzed.
Abstract
This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade [...]
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America’s Next Top Model: An analysis of the educational potential of a reality show about beauty
T. Rojas, A. Núñez

correspondencias & análisis (2018). 28

Abstract
The presence of beauty in society has now a leading role thanks to the relevance that social media has given it. There is a tendency to elaborate reality TV shows based on beauty. This article analyses the comments of the judges of America’s Next Top Model Season 19th to discover if the message in this show can be transmitted as a positive message in a time where reality shows are cataloged as low quality television. After a hard analysis of the season, we can say that the value of the beauty for the jury is the one learn during the contest.
Abstract
The presence of beauty in society has now a leading role thanks to the relevance that social media has given it. There is a tendency to elaborate reality TV shows based on [...]
- 68
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3D numerical simulation of free-surface Bingham Fluids interacting with structures using the PFEM
A. Franci, X. Zhang

Papers Repository of the International Centre for Numerical Methods in Engineering (CIMNE) (2019). 12

Abstract
This paper presents a purely Lagrangian approach for the 3D simulation of Bingham free-surface uids and their interaction with deformable solid structures. In the proposed numerical strategy, the fluid is handled using the Particle Finite Element Method (PFEM) to tackle the issues resulting from extreme changes of geometry, such as mesh distortion and free-surface evolution. Additionally, the Papanastasiou model is employed as a regularization technique to overcome the computational difficulties associated with the classical Bingham model. The solid structure, on the other hand, is represented by the hypoelastic constitutive model and simulated using the conventional Finite Element Method (FEM). The coupling between the fluid and the structure is achieved via a monolithic approach, called Unified formulation. Several numerical examples are presented to illustrate the correctness and the robustness of the proposed formulation, in 2D and in 3D. Special attention is devoted to the analysis of the convergence behavior of the proposed computational framework, the effect of the regularization on the numerical results and the 3D effects. Moreover, detailed comparisons between the simulated results and experimental data are performed so that the concerned problems and results can serve as benchmarks.
Abstract
This paper presents a purely Lagrangian approach for the 3D simulation of Bingham free-surface uids and their interaction with deformable solid structures. In the proposed [...]
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