Abstract

This article focuses on gender equality as one of the most relevant objectives of the educational system to alleviate gender violence and combat stereotypes. At the same time, ICTs have become a very important educational tool in a digital society like the one where we live. Around these two topics we conducted this research whose purpose is, from the scientific production of the last six years, to analyze the educational practices in formal contexts that deal with gender equality and ICTs (infant, primary, secondary and higher education). The research design is a systematic review, based on the PRISMA statement and the PICoS strategy, using the 2013-2019 search period. After a screening process of a total of 90 documents, 18 papers were found that cover both study topics (gender and ICTs). A content analysis supported by semantic networks was performed, using Atlas.ti v.8. Among the main results, we highlight that most of the good practices in the different educational levels are related to the use of web 2.0. and STEM competences. Finally, we recommend the design of proposals that work on gender through ICTs, with the “smart classroom" as an interesting suggestion that is part of the emerging pedagogies.

Abstract

This article presents the results of a study on the existence of glass ceilings in advertising agencies and advertising departments of advertisers in Spain; and quantified through content analysis those responsible for the campaigns awarded in the Commercial Communication Effectiveness Awards 2002-2018. The results indicate a greater female presence in accounts, planning and advertisers, while creativity remains under masculine control. A ceiling persists that prevents females from occupying positions of power in the advertising industry, with the smaller gap in the advertising departments of the advertiser than in agencies and, within these, in contact and planning departments. The main contribution lies in obtaining data from the Spanish context on departments other than creative, and in the auspicious context for the change that opens the extension of the feminist movements in the second decade of the 21st century.

Abstract

The gestation and consolidation of feminist activism that has brought together thousands of communication professionals in Spain, following the strike called on March 8, 2018 are analyzed. United through the Telegram messaging application and through the hashtag #lasperiodistasparamos on Twitter, a speech analysis of the 13,163 tweets published with this label, from February to September 2018, has been carried out. The content of the conversations on their Telegram channel has also been analyzed as well as the opinions formulated in in-depth interviews with 20 activists of this cyber community. Through a quantitative and qualitative methodology applied to categories extracted in the speeches, the causes of this activism, the effectiveness of its channels of organization and communication and the initiatives derived in the urban space have been observed. In conclusion, this pioneering awareness of union between Spanish communication professionals has been motivated by the crisis of capitalism and by a new global, technological and intergenerational feminist wave. This activism has managed for the first time to cover feminism from the mass media and has added to the protest women of different ages, ideologies and professions. In addition, it has resulted in the constitution of various organizations and associations of journalism professionals, smaller networks with the ability to decide and act for feminism within the urban space in regional areas. Especially they work for deontological awareness for the gender perspective in journalistic production.