Abstract

The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet [...]

Abstract

The use of technology is changing the way things are done, including the work in universities where the teaching and learning process are changing, and it is required to know the effect of technology on student achievement. In this research work, we present the influence of Internet [...]

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Nowadays national and international reflection on television and mass media in general is based on the activities that the European Observatory for Children´s Television has been carrying out for nine years. This paper proposes to integrate all screens into one ideal screen and to [...]

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This article arises from some conclusions of the «Wise´s Report » and examines the difficulties to obtain a quality TV at the moment. Data demonstrate that the audiences consume a lot of popular entertainment This fact proves that the way towards a quality TV is very difficult, [...]

Abstract

The arrival of private TV channels and the Internet has brought about changes within news broadcasting in Spain . Whereas use of language was previously deemed essential to convey the message to the public, emphasis is now placed on the image the TV viewer receives. New technology [...]

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This paper reviews the current state of the impact of entertainment-education contributions for AIDS prevention. Traditional information campaigns are being replaced by interventions based on narrative formats which merge entertainment with an educational content. The success of such [...]

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Interactive Digital TV (IDTV) is a reality in the midst of the Information Society, is expected to allow the development of new interactive systems that may be useful in daily life as well as in other scopes such as education, politics and economics. The implications that IDTV requires [...]

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Elderly people spend long hours in front of TV without any kind of planning. Thus, it is necessary to study TV consumption and offer guidelines to help them to watch TV from a critical point of view. This paper shows the results obtained immediately after a study carried out with [...]

Abstract

Television is an important part of our daily life. TV has become «one of the family» and we cannot imagine our homes without one, two or even several TV sets. This situation of privilege in our families may turn into a double-edged sword: depending on the use given it may determine [...]

Abstract

In this study we have analysed the current state of media literacy focusing on the game and film art forms. We aim to discover if some problems found throughout the history of film literacy were also occurring in game literacy research. It is also our intention to bring both visions [...]