Abstract

Las etiquetas “Lo más visto”, “Lo más compartido” y “Lo más comentado” son ejemplos de la lógica que las herramientas de analítica web imponen a los medios digitales en un ecosistema informativo en el que la audiencia, que hoy se puede cuantificar más al detalle que nunca, ha adquirido un protagonismo enorme. En este contexto, el presente artículo se centra en estudiar cómo se construye hoy la agenda de los medios en relación con la creciente importancia dada a las estadísticas de páginas vistas. SE analizan las implicaciones de este nuevo escenario en nuestras sociedades democráticas. Esta investigación toma la forma de un caso de estudio sobre dos de los principales diarios españoles, Lavanguardia.com y Elperiodico. com, recurriendo al análisis de contenido y a entrevistas en profundidad con profesionales en activo. El objetivo es dar respuesta a la siguiente pregunta: ¿qué peso tiene el interés público en las noticias y el contenido viral o anecdótico que se propaga en la web? AbstractThe labels “The most viewed”, “The most shared”, and “The most commented” are examples of the logic from web analytics tools in an information ecosystem where the audience has acquired an enormous role because it is now possible to quantify more precisely than ever before. In this context, the present investigation focuses on how the digital media agenda is currently being constructed in relation to the increasing importance given to pageview statistics. The implications of this new scenario for our society as a whole will be analyzed. This research takes the form of a case study of two of Spain’s leading newspapers, Lavanguardia.com and Elperiodico.com, using content analysis and in-depth interviews with working professionals. The aim of the research is to attempt to answer the following questions: How relevant is public interest news? How much importance is accorded to anecdotal and viral content?   

Abstract

In a media landscape characterized by fierce competition, accelerated production cycles, and the impact of social media, the expansion of a counter-genre such as digital long-form journalism, is of growing interest. Both legacy outlets and native online platforms have invested resources in products that embrace technological innovation and storytelling techniques dissociated from the fast consumption of information. The field of sports is one of the areas where this phenomenon, intertwined with slow journalism, has had a stronger impact. Bearing this context in mind, this article examines the entire collection of long-form stories developed by two prestigious websites: L’équipe explore (France) and Sports illustrated longform (United States). This analysis allows for the classification of the salient features that these websites present in terms of agenda, news sources, multimedia architecture, and brand-building strategies.

Abstract

The consumption of news has become a social experience. In this scenario, we set out to answer the following question: What are Spanish journalists talking about on Twitter? This work studies what type of content they emit on Twitter to establish if the link between these professionals and the mass media or with the cybermedia influences the thematic orientation of their tweet. The study has worked with three samples (a sample of covers of five newspapers of reference of Spain, a sample of ten accounts of Twitter corresponding to journalists from mass communication media and a sample of ten accounts of cyberjournalists). The two-year research has analyzed 3.500 tweets based on a classification system of registration units made up of 35 thematic categories. The study concludes, among other aspects, that politics (national and international) is the great theme of Twitter along with a growing concern for jihadist terrorism and issues of the Ibero-American context over Europe. The work also warns of the existence of thematic gaps in certain areas (such as society, culture, art or science). In addition, an increasing tendency of the use of the platform for the purpose of self-promotion by journalists is detected.

Abstract

The series of issues for debate which our public representatives consider important is normally referred to as the “political agenda”. This agenda, when compared to the priorities of the media (“media agenda”) and those of the general public (“public” and “private” agendas), is much more difficult to measure. This article uses a methodology to ascertain the thematic break-down of the political agenda based on the analysis of three different scenarios of political communication during the Spanish general elections held in April 2019: the electoral programs of the parties, the use of Twitter and electoral debates. This contribution uses the methodology of content analysis to study the agenda of the main issues in the electoral programs and televised debates in addition to how politicians used the social network Twitter to deal with the agenda issues.

Abstract

xtabstractWhen we look at the world around us, we see the physical world and we interpret this physical world. We can view the features of this physical world in several ways. What we can also do, which among other things, distinguishes us from animals, is pretend. Pretend this world is different from what we see; pretend that we are different from what we are. Let’s do so and play some ‘make believe’.