Abstract

Children in many cases do not yet visit libraries but should become library users in the near future. They are growing up in a highly technical environment in which information needs are increasingly being met directly online through different devices and without visiting libraries (even virtually). This article warns about the need to be aware of this situation in order to build a library model than can remain useful over time.

Abstract

A user-centred public library must focus its innovation in ways that will attract and satisfy users, building user loyalty. This relates not only to technological innovation but also to the development of new services. Based on this concept, we briefly describe the experience of launching innovative services in the Biblioteca Regional de Murcia (Murcia Regional Library).

Abstract

Television is becoming digital, as are TV archives and archival research. Digitisation of previously archived footage is a slow, expensive process that requires significant public funding. This fact, together with new technological developments, favours the opening of major archives to the general public (BBC, INA, B&G, etc.). For TV stations, digitising and media asset management (MAM) systems offer new tools and generate a new work environment, both for reporters and archival research.

Abstract

The experience of the Library of the Faculty of Law of the Universidad Autónoma de Madrid (UAM) is presented, where patrons use tablets to access books that have been acquired in electronic format. In recent years, there has been an increasing number of titles that are being distributed in paper with an electronic copy attached (duo). These are characterized by the indivisibility of the pack and the increase in their price. This system encourages both the individual and private use of the copies by using a code associated with the user’s profile. The creation of a specific system based on the use of a tablet in order to provide the user public access to these copies is described. The system duplicates the number of copies available to users. In addition to access to e-books, a selection of electronic resources and programs previously offered by the University has been included in the tablets. The tablets are also configured for teaching uses, both for seminars and exams.

Abstract

A tour is provided of the features, possibilities, scientific, technical and technologies that are collected under the interdisciplinary umbrella of big data and web analytics from the point of view of its application in practice. A reflection is offered about the challenges, risks and problems that the tools and data cannot resolve on their own, as well as the contexts in which these data processing techniques are useful for decision making.

Abstract

We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitudes, along with the influence of attitude on media credibility. Our findings provide useful insights for mass media managers that may enhance media image and awareness, along with consumers’ perceptions of quality, in an increasingly competitive environment.

Abstract

The user experience framework (UX) serves to analyze the characteristics, preferences and perceptions of non-users of the public library to inform the (re)design of services. Empirical data come from a representative survey of the Catalan population aged 15 and over. In general terms, libraries and librarians benefit from a positive image, although one third of non-users would have no motivation for visiting a public library (again). Most are ex-users (81%) who had visited a public library but not in the last year. Individuals seem to stop using the public library when they end their educational period, with disengagement affecting more men than women. Never-users (19%) stand out among older individuals and lower educational levels. Results support the idea that different strategies must target ex-users and non-users to attract them (back) to the library as both their profiles and opinions on the public library are different.

Abstract

The user experience framework (UX) serves to analyze the characteristics, preferences and perceptions of non-users of the public library to inform the (re)design of services. Empirical data come from a representative survey of the Catalan population aged 15 and over. In general terms, libraries and librarians benefit from a positive image, although one third of non-users would have no motivation for visiting a public library (again). Most are ex-users (81%) who had visited a public library but not in the last year. Individuals seem to stop using the public library when they end their educational period, with disengagement affecting more men than women. Never-users (19%) stand out among older individuals and lower educational levels. Results support the idea that different strategies must target ex-users and non-users to attract them (back) to the library as both their profiles and opinions on the public library are different.

Abstract

In this work, carried out at the University of California Los Angeles (UCLA) Center for Management of Enterprise Media, Entertainment, and Sports (Memes), we suggest that there is hope and reason for media companies to expect a recovery from the current crisis. As journalists and researchers in communication, we are concerned about newspapers’ sustainability, and we refuse to consider a future scenario without the press. According to this objective we focus on the entertainment industry with the goal of learning from it how to survive and even grow despite freely available content on the Web. We consider the unstoppable growth in users and revenue experienced by Netflix, Amazon and iTunes, and pull from it lessons learned that might help newspapers to navigate the digital landscape. Our hypothesis is that digital newspapers can find new readers in the segment of digital consumers who already “pay” for digital content including streaming movies and television shows. Sales, subscriptions, and online rentals experienced significant growth in 2013, bringing them closer to the sales figures of hardware such as DVDs and blu-ray discs. And, although piracy is an issue in the entertainment industry, there remains room for revenue growth.

Abstract

Newspaper companies have extended their brands through new media. Brand equity is their main competitive advantage. However, most of them do not manage that asset. On the one hand, this article analyses the literature on brand management in media companies. On the other hand, it studies the brand equity of a very reputable newspaper: La vanguardia. We did an extensive survey of nearly 1,200 users. The results show the need for products and corporate behaviour that clearly reflect the editorial principles in order to generate greater brand equity. This article proposes as one of the appropriate means to achieve brand equity the implementation of a comprehensive and strategic communication system. It also encourages the study of other similar cases to verify how newspaper companies manage the value of their brands and to identify methods to help them strengthen it.