Abstract

This paper proposes a model in order to analyze whether standardized management systems facilitate the implementation and integration of CSR within the technology company, studying which is the influence of CSR in reputation and improvement of these companies and whether it has a positive impact on the economic performance of the company. The study was conducted in companies located in Spanish Science and Technology Parks. On the one hand, model results shows that there is a positive, direct and statistically significant relationship between the integration of CSR and reputation; on the other hand, performance and internal improvement has also this relationship. Likewise, the model shows also some indirect relations between management system before the implementation of CSR and reputation and internal improvement.

Abstract

Mobile networks transformation into the main support for Internet access since last decade made Apple and Alphabet the most lucrative companies in a market where they were not present until then. The reinterpretation of platform model as multilateral markets where the value of service providers tends to increase, largely relinquishing control over supply, relegated telecommunications operators to access providers role in a market built on their own networks. The evolution towards the 5G could reverse this tendency to concentration by opening new markets for operators in the industrial sector within the Internet of Things (IoT), but also deepening the personalization of the offer to the user. This article analyzes the main milestones in the evolution of mobile networks, the strategies employed by Apple and Alphabet to position themselves as leaders in the most profitable niches, the basic characteristics of 5G and why this system can be an opportunity for operators to overcome the current duopoly.