Abstract

The changes introduced in the Google algorithms in recent years have led to an apparent loss of relevance of SEO (search engine optimization) as a field of study and practice. The characteristics of the old and the new SEO are examined, arriving at the conclusion that SEO remains [...]

Abstract

Systematic presentation of three dimensions of computational journalism characterized by their intersections with information science: Content curation, SEO applied to communication, and information seeking and verification. Intersections between various disciplines are discussed.[...]

Abstract

Knowing the factors that search engines consider in their ranking results is key for webmasters. This knowledge is an advantage for a website’s owner, as the site improves its position in ranking results, and for the search engines because they have access to more information about [...]

Abstract

A set of recommendations are presented that are intended to be useful for the externalization of a SEO service. The recommendations are articulated around four phases: (1) initial information acquisition, (2) information contrast, (3) hiring, (4) monitoring. The main characteristics [...]

Abstract

The article analyzes and describes rich snippets as a clear example of the real semantic web where metadata is being applied to improve the search engine results pages (serps). We describe the different types of Google rich snippets and explain how to implement people snippets due [...]

Abstract

Website requirements specification (WRS) is a document that describes the characteristics expected of a web site to be developed or modified, in order to ensure compliance. This is particularly important when site development is outsourced. This paper analyzes in detail the procedure [...]

Abstract

Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most [...]

Abstract

Spain is among the countries where online sales are growing fastest, with well over 2,000 activeo nline stores. However, there are not yet many trained and experienced eCommerce professionals, which presents an opportunity for those with knowledge of Information Management to colonize [...]

Abstract

The article reviews the most pressing needs of information professionals regarding search engine optimization (SEO), focusing on the evolution of the discipline in recent years. A wide range of factors need to be considered in ranking a piece of information in the calculation of its [...]