Abstract

The ROPO effect (research online, purchase offline) corresponds to the process by which customers first search for information on the web and then finalize the transaction in a physical store. Like “showrooming”, the opposite trend, ROPO is a natural and common human behaviour [...]

Abstract

Website requirements specification (WRS) is a document that describes the characteristics expected of a web site to be developed or modified, in order to ensure compliance. This is particularly important when site development is outsourced. This paper analyzes in detail the procedure [...]