Abstract

The changes introduced in the Google algorithms in recent years have led to an apparent loss of relevance of SEO (search engine optimization) as a field of study and practice. The characteristics of the old and the new SEO are examined, arriving at the conclusion that SEO remains as relevant as ever, or even more so. As a result of the changes introduced, the new SEO is more oriented in favor of user experience, compared to the old algorithms.

Abstract

Systematic presentation of three dimensions of computational journalism characterized by their intersections with information science: Content curation, SEO applied to communication, and information seeking and verification. Intersections between various disciplines are discussed.

Abstract

Spain is among the countries where online sales are growing fastest, with well over 2,000 activeo nline stores. However, there are not yet many trained and experienced eCommerce professionals, which presents an opportunity for those with knowledge of Information Management to colonize an immature labour niche. The article describes some of the “skills” that eCommerce managers need today, and howthisfits the profile of the Information Management graduate curriculum. Related skills include classifying and describing products, diagnosing search engine optimization problems, designing SEO strategy, coordinating internal and external communities of users, managing suppliers, conducting online market researchthrough competitive intelligence, studying the usability of the website and design / redesigning the interaction of the same, analyzing user interactions with web analytics tools, or even managing digital advertising.

Abstract

The article reviews the most pressing needs of information professionals regarding search engine optimization (SEO), focusing on the evolution of the discipline in recent years. A wide range of factors need to be considered in ranking a piece of information in the calculation of its value to a question or query on a search engine like Google. Given the need for more weapons with which to improve website sin more diverse areas of knowledge, 88tools for working in the field of search engine optimization are listed and classified, along with content management modules and seminal articles on the subject.

Abstract

Knowing the factors that search engines consider in their ranking results is key for webmasters. This knowledge is an advantage for a website’s owner, as the site improves its position in ranking results, and for the search engines because they have access to more information about the site’s content to determinate the ranking. Websites that use search engine optimization techniques avoid the use of images without alternative text and try to link and be linked by related content sites. Good use of these search engine optimization (SEO) techniques is called “white hat SEO”; its main feature is that websites are designed with users in mind and without forgetting how search engines work. Nevertheless, web design oriented toward search engines rather than users is possible; it means websites are designed for ranking results, abusing SEO techniques to deceive search engines, such as with hidden text or small fonts, two of the most common strategies. When search engines discover these unethical techniques, called “black hat SEO”, websites are punished with poor rankings.

Abstract

Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in 46% of the searches made by touristic brands of province capital there is an official website within the top 10 positions. Empirical evidence about the weight of backlinks and keywords for SEO has also been detected.

Abstract

The evolution of traditional marketing to e-marketing has been achieved due to the arrival of new information and communication technologies, which have had an impact on the marketing strategies used by companies. The main target of this empirical study is to quantify the level of use of internet promotion strategies. The travel agency sector is selected due to its high level of investment in internet marketing. Results and study limitations are discussed and future lines of research are proposed. Conclusions can be useful to managers and marketing specialists.

Abstract

The article analyzes and describes rich snippets as a clear example of the real semantic web where metadata is being applied to improve the search engine results pages (serps). We describe the different types of Google rich snippets and explain how to implement people snippets due to their importance for the improvement of digital identity and their impact on the SEO by influencing the Author rank.

Abstract

Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indicators of these tools to the home page of four Spanish general online media in order to assess its viability as alternative indicators to PageRank and other Google indicators

Abstract

The aim of this article is to analyze the web positioning factors that can influence the order, by relevance, in Google Scholar and the subsequent evaluation of the importance of received citations in this ordering process. The methodology of reverse engineering was applied, in which a comparison was made between the Google Scholar ranking and another ranking consisting of only the number of citations received by documents. This investigation was conducted employing four types of searches without the use of keywords: by publication, year, author, and “cited by”. The results were matched in the four samples with correlation coefficients between the two highest rankings, which exceeded 0.9. The present study demonstrates more clearly than in previous research how citations are the most relevant off-page feature in the ranking of search results on Google Scholar. The other features have minimal influence. This information provides a solid basis for the academic search engine optimization (ASEO) discipline. We also developed a new analysis procedure for isolating off-page features that might be of practical use in forthcoming investigations.