Abstract

The era of mobile media has placed communications convergence at a new stage. The importance of studies about mobile communications has been growing increasingly over the last years. This growth is connected to the increase in the access to contents through new devices. The last ten [...]

Abstract

Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, [...]

Abstract

Twitter se ha incorporado como un canal imprescindible en las estrategias comunicativas de los actores políticos. Sin embargo, necesitamos saber más sobre su uso. Nuestro objetivo es analizar las principales funciones atribuidas a Twitter en campaña electoral. Para ello, mediante [...]

Abstract

Twitter has been incorporated as an essential tool in the communication strategies of political actors. However, we need to know more about its use. Our objective is to analyze the main functions attributed to Twitter in electoral campaigns. We studied the 2016 election in Spain based [...]

Abstract

Programmatic advertising as a process capable of offering advantages for companies, combining audience data management with automation/technology and the human factor is analyzed. The starting premise is that in order to solve the problem of advertising saturation, contents has to [...]

Abstract

 In many cases, users of online applications and services consciously and willingly hand over personal data to obtain a better service or a price reduction. This action assumes –nominally – that they behaved rationally, estimating and comparing benefits and costs (the potential [...]

Abstract

In many cases, users of online applications and services consciously and willingly hand over personal data to obtain a better service or a price reduction. This action assumes –nominally – that they behaved rationally, estimating and comparing benefits and costs (the potential [...]

Abstract

Instagram has become an important tool for the production and distribution of political images. Our objective is to analyze its strategic management in a context of political and institutional crisis. Based on our own model of content analysis, nine thematic and formal categories [...]

Abstract

On April, 17th 2018, the French president, Emmanuel Macron, in the Plenary of the European Parliament in Strasbourg, appealed to the “renaissance of European sovereignty”. The article analyzes the functions attributed to the preferred social network for debate and political discussion, [...]