Abstract

Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are [...]

Abstract

This article presents the results of a survey of 215 organizational communication professionals in Uruguay. It describes in a comparative way the roles and tasks of professionals working in different types of organization versus those who work as consultants or service providers in [...]

Abstract

This research aims to explore the media relations in museums, through the interaction between the press office and the specialized journalists. It attempts to quantify the use of documentation provided by Internet and Web 2.0 tools and observe to what extent traditional professional [...]

Abstract

The introduction of digital technology in the press and communication offices workplace has favoured new skills of labour organization, the distribution of contents though diverse platforms and the labour polyvalency of its members. The new materials are spread rapidly and massively, [...]

Abstract

The Institute for Public Relations is the only organization in the world which has created a database to consult and share public relations research on studies and results. With over fifty years of history and a records function since its foundation, in 2008 it created the Essential [...]

Abstract

Corporate reputation is affected by the growing impact of online reputation, because of the weight of peer recommendations in social media. Digital prosumers’ (McLuhan; Nevitt, 1972; Toffler, 1981; Tapscott, 1997) autonomy and ability on the internet have led them to integrate with [...]

Abstract

The digital narratives employed by political parties in Spain, France, Portugal, and the United States are analyzed with particular attention paid to transmedia. We perform a content analysis of the parties’ webpages and online platforms, and the messages referenced therein, and [...]

Abstract

The importance of the information professional in the communication management department of organizations is discussed. The need to integrate an information specialist within the communication team is essential; either hired from outside the organization or trained from within. Communication [...]

Abstract

Algorithms in the strategies of political parties are becoming increasingly significant, particularly with the use of big data and the inclusion of the automation in the production and circulation of online content obtained from personal data. This paper studies the scope of algorithmic [...]

Abstract

Corporate pressrooms, as informative sources for mass media and society, are facing the challenge of accepting the role of prosumers in the interactive and participatory web 2.0 context. In this paper we analyze online pressrooms and propose a five-level classification of the tools [...]