Abstract
The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as well as for brands and / or products. There is currently no consensus [...]Abstract
To the first years of the decade from the seventy, the movies only had had a channel of valid distribution: the film room. Inside the commercial television programming was al margin of the general offering. Even, to early fifties, the large studies of Hollywood refused to sell or [...]Abstract
What does watching a movie mean? In the first place the spectator places itself facing to a constructed reality, a story and a plot. In addition s/he also sees the elements used by professionals to build such story. Watching movies is one of the ways in which people learn, reflect [...]Abstract
Audiovisual content has become a major leisure option in our society, and Internet has transformed its consumption patterns and market population. Identifying the websites that support this type of leisure activity is not a simple task. With data obtained from Alexa.com, it is possible [...]